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  • Run adsMeta AdsFacebook and Instagram, scaledGoogle AdsSearch, PMax and ShoppingLinkedIn AdsB2B targeting and ABMTikTok AdsShort-form video that convertsReddit AdsReach communities by intentGoal OptimizationHit your ROAS or CPL target
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AI Ad Generation
That Launches, Not Just Drafts

Sprites writes the copy, renders the images and builds the campaign around them, then stages every ad for your approval before it goes live.
GoogleMetaLinkedInTikTok

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LinkedIn
Microsoft Ads
Google
Sprites
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AI SEO
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Trusted by 200+ marketing teams

  • Rehive
  • Iris
  • Coplay
  • Startup Science
  • Remio
  • Wellfish
  • Lovon
  • DevScope
4.2x
average ROAS
-55%
avg CPL reduction
-76%
CAC reduction

What ad generation means in Sprites

An ad generator that hands you a text box of headlines has done the easy half. Sprites starts earlier and finishes later: it researches the angles that already work for your market, writes copy in the format each channel actually accepts, generates the images, and then puts the ads into a campaign in Google Ads, Meta, LinkedIn or TikTok through the official APIs.

Nothing reaches an account until you approve it. You see the angle, the copy, the image and the campaign settings together, edit what you want, and say yes once. Because Sprites also reads the performance data afterwards, the next round of ads is written from what converted, not from a blank prompt.

How it works

Connect your accounts
1

Give it the product and the goal

A product URL, a landing page or a short brief is enough. Sprites pulls the offer, the proof points and the objections from the page, your reviews and your brand kit, and asks for the goal: leads, sales, traffic or app installs.

Get insights and suggestions
2

Get angles, hooks, copy and images

Sprites proposes distinct angles, writes hooks and full copy for each channel, and generates image variants on new backgrounds in your brand colors. Every variant is labeled by angle so you can test ideas, not just wording.

Approve or create
3

Approve and launch

Pick the variants you want. Sprites builds the campaign, ad sets or ad groups and ads, stages the whole thing for approval, and launches on your say-so. A weekly Autopilot then refreshes creative that fatigues.

From product page to live ads

What the agent does at each stage and what you get back.

StageWhat Sprites doesWhat you get
ResearchReads your page and reviews, mines Reddit and review sites for the words customers use, and pulls competitor ads from the Meta Ad Library and the Sprites Ads Library.A short list of angles with the evidence behind each one.
CopyWrites headlines, descriptions, primary text and calls to action per channel, within each platform character limit and policy, in your brand voice.Copy sets per angle, ready to paste or launch.
ImagesGenerates product and lifestyle images in your brand kit, resized for feed, Stories, Reels and display placements, with variants of a winning ad on request.Ad-ready images in every size the placement needs.
Launch and testBuilds the campaign structure with the variants inside it, stages it for approval, then reads results and pauses or replaces the losers.A live test with a clear winner and the next round already drafted.

Angles before ads

Most weak ads share a cause: they were written before anyone decided what the ad was arguing. Sprites separates the two steps. It reads your reviews, support tickets if you share them, Reddit threads and competitor ads, and returns angles such as a specific objection to disarm, a before-and-after, a comparison against the status quo, or a price-anchored offer. Each angle carries a line of evidence, so you know why it is on the list.

Only then does it write. Ten ads that say the same thing in ten ways teach you nothing when they run; ten ads with four distinct angles tell you which argument your market responds to, and that lesson carries into every later campaign, landing page and email.

Copy written for the format, not adapted to it

A responsive search ad, a Meta feed ad and a LinkedIn message ad are different products with different limits. Sprites writes to each one directly rather than trimming one master text to fit.

  • Google Ads: up to 15 headlines and 4 descriptions per responsive search ad, keyword-matched, with pinning only where you ask for it
  • Meta: primary text, headlines and descriptions per ad, with variants for feed, Stories and Reels placements
  • LinkedIn: message ad and sponsored content copy written for an ICP and a funnel stage
  • TikTok: hooks and scripts written for the first two seconds, not repurposed feed copy

Image variants inside your brand kit

Upload a product photo and Sprites generates it on new backgrounds, in new scenes and in your palette, then exports each concept in the sizes a placement needs. Ask for variants of a winning ad and it changes one thing at a time: the background, the headline overlay, the product angle, the color, so the test result actually means something.

Generated images are staged like everything else. You see them next to the copy they belong to, reject the ones that misrepresent the product, and approve the rest.

From draft to live campaign to the next draft

Generation is only useful if the ads run. Sprites builds the campaign around the variants you approved, using the same campaign builders it uses for any Google, Meta, LinkedIn or TikTok launch, and reports back once the test has enough data. It tells you which angle won, pauses the losers, and drafts the next round from the winner. Schedule that as a weekly Autopilot and creative fatigue stops being something you notice a month late.

Prompts you can run today

Each one opens in Sprites with the prompt pre-filled. Connect an ad account when you want the ads launched, not just written.

  • Angles and Meta copy“Write ten ad angles for my product based on customer reviews and competitor ads, then draft Meta primary text and headlines for the best three.”Run this in Sprites
  • Responsive search ad copy“Write 15 headlines and 4 descriptions for a responsive search ad in my best-performing ad group and stage it in Google Ads for my approval.”Run this in Sprites
  • Image variants“Generate five image variants of this product ad in my brand colors, sized for Meta feed, Stories and Reels.”Run this in Sprites
  • LinkedIn message ads“Draft LinkedIn message ad copy tailored to my ICP and funnel stage”Run this in Sprites

Our Users Love Sprites

Growth Architects
Growth Architects

“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”

Brooks Golden

Brooks Golden

Founder · Growth Architects

Rehive
Rehive

“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”

Helghardt Avenant

Helghardt Avenant

Founder & CEO · Rehive

Coplay
Coplay

“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”

Jos van der Westhuizen

Jos van der Westhuizen

CEO · Coplay

Discover case studies →

Frequently asked questions

What does the Sprites ad generator actually produce?

+

Angles with evidence, hooks, full copy per channel, and image variants in your brand kit, followed by the campaign that runs them. For Google Ads that means complete responsive search ads and Performance Max assets; for Meta it means ads inside an ad set with targeting and budget proposed alongside.

Which ad platforms does it generate ads for?

+

Google Ads (Search and Performance Max), Meta (Facebook and Instagram), LinkedIn and TikTok, all through the official partner APIs. Reddit Ads are supported for campaign creation and management too. Copy and images can also be exported if you run a channel Sprites does not connect to.

Will the ads sound like my brand?

+

Yes, if you give Sprites something to work from. Your brand kit, existing ads and website set the tone and the claims it is allowed to make. You can tell it what never to say, and it keeps those rules across every channel and every later run.

Does Sprites launch the ads or just hand me the copy?

+

Both, your choice. It can stop at the copy and images, or build the campaign in your connected account. Either way nothing goes live until you approve it: the copy, the creative and the campaign settings are staged together and you can edit any of them first.

Can I generate ads from Claude or ChatGPT?

+

Yes. Sprites ships an official MCP server, so you can ask Claude, ChatGPT, Grok or any MCP-compatible assistant to write and launch ads with the same connected accounts, brand kit and approval gates as the Sprites app.

Can this replace my creative agency or freelance copywriter?

+

For performance ads, that is what most customers use it for. The agency loop of brief, wait, revise, export and upload collapses into one approval step, and the ads are written from your account data rather than a creative director's hunch. Brand campaigns with film and photography still need people.

Go deeper

  • ProductAI ad generatorThe product page for ad copy and creative generation across every channel.Read
  • PillarMeta Ads AI agentCampaigns, audiences, creative and optimization for Facebook and Instagram.Read
  • TemplateAd copy generator, multiple anglesOne product, several arguments, copy for each.Read
  • TemplateAd image variants generatorTurn one winning ad into a set of testable image variants.Read
  • TemplateHook and headline split-test packHooks and headlines grouped by angle, ready for an A/B test.Read
  • ComparisonSprites vs AdCreative.aiCreative generator versus an agent that also runs the campaign.Read

Replace the creative retainer with an agent that ships ads

Sprites writes, designs, launches and refreshes ads across Google, Meta, LinkedIn and TikTok for a lean in-house team. Start with a demo, or talk to us about agency workspaces.

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Pillars

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For Teams

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Prompts Gallery

Marketing Campaign BuilderGoogle Ads Search Campaign BuilderCompetitor Meta Ads AnalyzerSEO Audit + Plan GeneratorGoogle Ads Campaign OptimizerGoogle Ads: PMax Campaign Builder

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