Competitor Facebook Ads,
Analyzed and Turned Into Yours

What the analysis returns

A raw scrape gives you ads. Sprites gives you the decisions behind them. For each competitor you get the angles they lean on, the hooks that open their best ads, the formats they favor, the offers and guarantees they make, and the pages they send traffic to.

• Angles: the argument each ad makes, from price and speed to social proof and fear of missing out
• Hooks: the first line or first frame, grouped by type so you can see what a competitor keeps coming back to
• Formats: static image, carousel, video and Reels, and which the long-running ads use
• Offers and CTAs: discounts, trials, bundles and the wording that goes with them
• Landing pages: where the traffic goes, which tells you what the ad is really selling

Run length is the best public signal of a winner

The Ad Library does not publish spend or results for commercial ads. What it does publish is when each ad started, and advertisers do not keep paying for ads that lose money. An ad that has run for months, especially one that has spawned several variants, is a working ad. Sprites uses run length and variant count as its ranking signal and says so, rather than inventing a performance score.

It also watches for the opposite: concepts that appeared and vanished within a week or two. Those tell you what a competitor tried and abandoned, which is often the cheapest lesson on the page.

Browse the Sprites Ads Library

For research across channels, the Sprites Ads Library collects ads from Meta, Google, LinkedIn and TikTok for the brands it tracks, with long-running ads surfaced first. It is the place to look when you want to see how a competitor sells the same product differently on LinkedIn than on Instagram, or to find a category you are about to enter. The agent can read from it the same way it reads from the Meta Ad Library.

Research that ends in a campaign

Every spy tool stops at the export. Sprites continues: it compares the competitor patterns with your own account performance, drafts concepts that use the winning structure with your product and your proof, generates the images, and builds a Meta campaign around them. The campaign is staged for your approval, with audiences and budget proposed, so the distance between "our competitor is running this" and "we are testing our answer" is one afternoon.