Sprites drafts your Facebook and Instagram posts and images, and turns the ones worth money into ads. Scheduling organic posts stays in Meta Business Suite.
Meta
Trusted by 200+ marketing teams
If you need a tool that publishes an organic Facebook post at 9am on Tuesday, Meta Business Suite already does that for free, and Sprites does not compete with it. Sprites is an AI ads agent. On Facebook and Instagram it does two things: it writes the posts and the creative, a month at a time, in your brand voice; and it takes the posts that deserve reach and runs them as Meta ads, with the targeting, budget and campaign structure built for you.
That split matches how reach on Facebook actually works. Organic posts reach a small share of your followers; the posts that move a business are the ones with budget behind them. Sprites handles the writing that keeps your page alive and the paid campaigns that bring in leads and sales, and stages every ad for your approval before it spends.
Tell Sprites what the month is about: launches, offers, proof, education. It reads your website, brand kit and past posts so the drafts sound like you and never make claims you would not.
Sprites returns a calendar of Facebook and Instagram posts with copy, hashtags where they help, and a generated image or product shot for each. You copy them into Meta Business Suite to schedule, or edit first.
Pick the posts that should reach non-followers. Sprites builds a Meta campaign around them, with an objective, audience and budget proposed, and launches once you approve.
What Sprites does at each stage, and where you take over.
| Stage | What Sprites does | What you get |
|---|---|---|
| Plan | Turns your goals for the month into a mix of post types: offers, proof, behind the scenes, education, engagement questions. | A dated calendar with a purpose for every post. |
| Draft | Writes each post in your brand voice, with hooks for the first line and formats that suit Facebook feed, Instagram feed, Stories and Reels captions. | Ready-to-post copy you can edit or paste as-is. |
| Design | Generates the images: product photos on new backgrounds, promo graphics in your palette, variants for each placement. | Creative in the sizes each placement needs. |
| Promote | Builds a Meta Ads campaign for the posts worth budget, chooses an objective (traffic, leads, sales or messages) and proposes audiences. | A staged campaign you approve before it spends. |
| Learn | Reads the campaign results and tells you which posts and angles earned attention, so next month is written from data. | A short report and a better next calendar. |
Meta Business Suite lets you schedule Facebook and Instagram posts, Stories and Reels weeks ahead at no cost, and it is the tool Sprites assumes you will use. Sprites writes the calendar; you paste each post in and pick the time. If you already use another scheduler, the drafts work just as well there. Sprites does not connect to your page to publish, and it does not pretend to.
The hard part of consistency is not clicking publish, it is having something worth publishing. Sprites drafts a month of posts in one run, each with a distinct job, and writes the first line as a hook because that is all most people read. It pulls proof from your reviews, product details from your site, and angles from what customers actually say on Reddit and review sites, so the posts are specific to your business rather than generic advice.
Boosting a post is the most expensive way to buy reach: no objective beyond engagement, no audience strategy, no landing page. When you tell Sprites a post deserves budget, it builds a real Meta campaign instead. It picks the objective that matches the post (traffic, leads with Instant Forms, sales, or messages), proposes a custom or lookalike audience from your customers, sets a budget, and stages all of it for approval. The post becomes an ad with a purpose.
After the campaign runs, Sprites reads the results from your Meta account and reports what worked at the ad level: which angle, which image, which audience. Losers get paused, winners get variants, and the lessons feed next month's calendar. Set it up as a weekly Autopilot and the reporting runs without you.
Each one opens in Sprites with the prompt pre-filled. Drafting needs nothing connected; promoting needs your Meta ad account.
“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”
Founder · Growth Architects
“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”
Founder & CEO · Rehive
“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”
CEO · Coplay
No. Sprites writes the posts and the images and runs the paid campaigns; publishing organic posts is not something it does. Use Meta Business Suite, which schedules Facebook and Instagram posts for free, or any scheduler you already have, and paste the drafts in.
Because a scheduler solves timing and Sprites solves content and reach. It drafts a month of posts and creative in one run, and it turns the posts that matter into proper Meta campaigns with objectives, audiences and budgets, which is where Facebook results actually come from.
It does something better than a boost. Instead of paying for engagement on a post, Sprites builds a Meta campaign around the post's message with a real objective, such as leads or sales, a proposed audience and a budget. You approve it before it spends.
Yes. Sprites reads your website, brand kit and existing posts to learn the tone and the claims you make. Tell it what to avoid and it keeps those rules. Every draft is editable before you post or promote it.
Yes. Sprites ships an official MCP server, so you can ask Claude, ChatGPT, Grok or any MCP-compatible assistant to draft the month's posts and launch the Meta campaign, with the same connected ad account and approval gates as the Sprites app.
For the content drafting and the paid side, yes; that is what most customers use it for. Community management and replying to comments stay with your team. The agency retainer for writing posts and running Facebook ads is the part that goes away.
