Google Ads Analyzer
That Fixes What It Finds

Wasted spend, found in the search terms

The biggest leaks in most Google Ads accounts are not visible at the campaign level. They live in the search terms report: broad match keywords pulling in queries for jobs, free tools and unrelated products, spend that has run for months without a single conversion, and location settings that pay for clicks from countries you do not serve. Sprites reads the full search term report for the period, groups the waste by theme, totals what it cost, and proposes the negatives that stop it.

It runs the same check in reverse. Queries that convert well but only match a keyword loosely get proposed as exact-match additions, so the account buys more of what already works.

Structure and bidding problems that quietly cap results

Some findings are about how the account is set up rather than what it is buying. Sprites flags campaigns that share a budget with a much weaker one, smart bidding running without enough conversions to learn, Performance Max taking brand traffic Search would have won cheaper, search partners switched on by default, and conversion actions counted twice. Each is explained in plain language with the numbers, so a marketer who has never opened the bidding settings can decide with confidence.

Ads and assets rated by Google, rewritten by Sprites

Responsive search ads and Performance Max asset groups carry their own performance signals: ad strength, asset performance labels, and which headlines Google actually serves. Sprites reads them at the asset level, tells you which headlines and images are dragging a campaign down, and drafts replacements that cover the keywords the current ad ignores. The new assets are staged in the ad, not pasted into a document.

• Responsive search ads: headline and description coverage for the top keywords in the ad group
• Performance Max and Demand Gen: image, video and text assets with low or best labels
• Ad-level metrics so a strong ad in a weak ad group is not paused by mistake

Fixes you approve, an audit that repeats itself

Every recommendation is a staged change in your Google Ads account: the negative list, the budget move, the paused keyword, the new asset. You approve them in one place and Sprites applies them through the API. After the changes settle it re-reads the account and reports what moved. Scheduled as a weekly Autopilot, it repeats the whole analysis, applies the categories of fix you have pre-approved, and only interrupts you for the decisions that need a human. Agencies run it across every client workspace with white-label reporting.