SEO & Web Traffic Analysis
That Ends in Fixes, Not Dashboards

Know why traffic moved, not just that it did

A 20% drop in organic sessions has a dozen possible causes. Sprites checks them in order: did a page lose position, lose impressions, lose click-through, or get removed from the index? Was it one page or a whole section? Did a competitor take the spot? You get the answer in plain language with the numbers behind it.

• Page-by-page and query-by-query comparisons across any two periods
• Cannibalization checks when two of your pages compete for one query
• Index coverage, redirect and Core Web Vitals problems surfaced alongside the traffic data

Turn page-two rankings into clicks

The fastest organic wins are usually already on your site. Sprites lists every query where you sit in positions 5 to 15 with meaningful impressions, estimates the clicks a page-one position would bring, and prepares the edits most likely to get you there: a sharper title, a section that answers the query directly, and internal links from pages that already rank.

See what competitors rank for that you do not

Give Sprites two or three competitor domains and it maps the topics they cover that you skip, the keywords where they outrank you, and the pages earning their traffic. The output is not a spreadsheet; it is a prioritized brief for new content, and Sprites can write the first draft.

Weekly reports that only mention what changed

Set up an Autopilot and Sprites re-runs the analysis every week, applies the fixes you have pre-approved, and sends a short report: what moved, what it did about it, and what needs a decision. Agencies use the same run across every client workspace with white-label reporting.