Sprites LogoSprites.ai
CustomersPricing
Sign in
Get a demo
Start 7-day trial→→
Get a demo
Sprites LogoSprites.ai
  • Run adsMeta AdsFacebook and Instagram, scaledGoogle AdsSearch, PMax and ShoppingLinkedIn AdsB2B targeting and ABMTikTok AdsShort-form video that convertsReddit AdsReach communities by intentGoal OptimizationHit your ROAS or CPL target
    Create & researchAd GeneratorOn-brand ads for any channelCreative AnalyticsThe hooks and angles that winCompetitor IntelligenceRivals' ads, SEO and AI reachMarket ResearchAudience insight, with sources
    SEO & AI visibilityAI SEO ContentArticles written and publishedAI VisibilityGet cited in AI answersSEO Site AuditPrioritized fixes, site-wideKeyword & Traffic ResearchWhere the searches and gaps are
    Meet SpritesYour AI ads team, on every channelResearches, builds and launches campaigns, then optimizes them daily. You approve every change.Scale the winner +$600/dayApprovePaused 14 wasted keywords+ SEO & AI searchStart 7-day trial
  • By teamStartups & SMBsSenior marketing, no headcountMarketing teamsMore campaigns, same teamAgenciesEvery client, one workspaceEnterpriseApprovals, governance, scale
    By businessB2B & ABMPipeline from target accountsEcommerce & D2CProfitable ROAS at scalePLG SaaSSignups and trials, not clicksMobile appsInstalls that become usersFintechCompliant growth for financeHealthtechCareful, compliant growth
    Helghardt Avenant68% lower CPL in 6 weeksCustomer storyHow Rehive took its ABM playbook back from two agenciesHelghardt Avenant · Founder & CEO, RehiveRead the story
  • Ads LibraryReal ads from Meta, Google, LinkedIn, TikTok, Reddit and moreBlogIdeas and playbooks for modern marketingPrompt GalleryReady-to-run prompts for your next campaign
    Free toolsGlossaryReviewsCompare Sprites
  • Customers
  • Pricing
Sign in
Get a demo
Start 7-day trial→→
Top left star
Hero left decoration
Backed by

YouTube Insights
For Ads, Not Just Views

Sprites reads your video campaign and asset performance in Google Ads, tells you which videos earn conversions, and drafts the next script. It does not read YouTube Studio.
Google

Reddit
LinkedIn
Microsoft Ads
Google
Sprites
Meta
TikTok
AI SEO
Top right star
Bottom right star
Hero right decoration

Trusted by 200+ marketing teams

  • Rehive
  • Iris
  • Coplay
  • Startup Science
  • Remio
  • Wellfish
  • Lovon
  • DevScope
4.2x
average ROAS
-55%
avg CPL reduction
-76%
CAC reduction

What YouTube insights means in Sprites

Sprites is an ads agent, so its YouTube insights come from the ad account, not the channel. It connects to Google Ads through the official API and reads everything about your video advertising: video campaigns, Demand Gen, the video assets inside Performance Max, and the per-video metrics behind them. It tells you which videos earn conversions, which earn views and nothing else, and what to change, then stages the changes for your approval.

It does not connect to YouTube Studio or read channel analytics such as subscribers, watch time on organic uploads or revenue. What it adds on the content side is research and writing: what is already working on YouTube for a topic, and a script for your next video ad or organic video, drafted from that research and your brand.

How it works

Connect your accounts
1

Connect Google Ads

Sprites reads your video campaigns, Demand Gen campaigns and Performance Max asset groups, with views, view rate, cost per view, watch-through, clicks and conversions per campaign and per video asset.

Get insights and suggestions
2

Get the video-level verdict

Sprites ranks your videos by what they actually produce, separates cheap views from conversions, flags assets Google rates as low, and proposes budget, targeting and creative changes with the numbers behind each.

Approve or create
3

Approve, then make the next video

Changes to campaigns are staged for approval and applied through the API. For the next creative, Sprites researches what is working on YouTube for your topic and drafts scripts, hooks and thumbnail concepts.

What Sprites analyzes across video advertising

Where the data comes from and what you get back.

AreaWhat Sprites doesWhat you get
Video campaignsReads skippable and non-skippable in-stream, in-feed and Shorts placements with views, view rate, CPV, watch-through and conversions by campaign and ad group.Campaigns ranked by cost per conversion, not by views.
Demand GenAnalyzes video and image assets across YouTube, Discover and Gmail placements, including which video variant is carrying an ad group.Per-asset performance and the assets to replace.
Performance Max video assetsReads asset-level performance labels and the metrics for each video in an asset group, including the auto-generated ones you may not know are running.Low-rated videos flagged with a replacement brief.
Content research and scriptsResearches top-performing YouTube content for a topic through web research, then drafts scripts, hooks and thumbnail concepts in your brand voice.A production-ready script and a reason it should work.

Ad account data, not channel analytics

It is worth being precise about the source. Every number Sprites reports about YouTube comes from Google Ads: paid views, view rate, cost per view, engaged views, clicks and conversions for ads you are paying to run. Subscriber counts, organic watch time, audience retention curves on uploads and monetization live in YouTube Studio, which Sprites does not connect to. If you want channel analytics, that is the wrong tool; if you want to know whether your video ad spend is producing customers, this is the right one.

Which videos earn conversions, not just views

YouTube ads are easy to judge wrongly because views are cheap and dashboards lead with them. Sprites reads the full funnel per video: how many people watched past the skip point, how many clicked, how many converted and at what cost, and compares that against your target CPA or ROAS. A video with a great view rate and no conversions gets called out as expensive awareness; a plain video that quietly converts gets more budget proposed. Audience, placement and device breakdowns show where each video works and where it is wasted.

  • Cost per conversion by video, campaign and ad group, against your target
  • View-through versus click-through conversions kept separate so nothing is double counted
  • Placement and audience segments that drain budget without converting

Asset-level detail inside Demand Gen and Performance Max

Demand Gen and Performance Max hide the video behind the campaign. Sprites reads down to the asset: which video variant Google is serving most, which ones carry a low performance label, and whether an auto-generated video is running in place of yours. Each weak asset comes back with a brief for its replacement, and the swap is staged in the asset group for approval, so the fix happens in the account rather than in a report.

Research what works on YouTube, then write the script

For the next creative, Sprites does content research the way a strategist would: it looks at what already ranks and performs on YouTube for your topic, the hooks and structures those videos use, the titles and thumbnails they lead with, and what your competitors are running as ads through the Ads Library. Then it drafts: a script for a 15-, 30- or 60-second ad with three hook options, or a longer organic video script, plus thumbnail concepts generated in your brand kit. You produce the video; Sprites runs it once it exists.

Prompts you can run today

Each one opens in Sprites with the prompt pre-filled. Connect Google Ads for the analysis; research and scripts need nothing connected.

  • Video campaign analysis“Analyze my YouTube and Demand Gen video campaigns for the last 60 days and tell me which video assets drive conversions and which waste spend.”Run this in Sprites
  • Performance Max video assets“List the video assets in my Performance Max campaigns with their performance labels and draft a replacement brief for each low one.”Run this in Sprites
  • Research and script“Research the top YouTube videos about my product category and outline a 30-second video ad script with three hook options.”Run this in Sprites

Our Users Love Sprites

Growth Architects
Growth Architects

“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”

Brooks Golden

Brooks Golden

Founder · Growth Architects

Rehive
Rehive

“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”

Helghardt Avenant

Helghardt Avenant

Founder & CEO · Rehive

Coplay
Coplay

“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”

Jos van der Westhuizen

Jos van der Westhuizen

CEO · Coplay

Discover case studies →

Frequently asked questions

Does Sprites connect to my YouTube channel?

+

No. Sprites connects to Google Ads and reads your paid video performance there. It does not read YouTube Studio, so subscribers, organic watch time and channel revenue are out of scope. For video ads and the content research and scripts that feed them, it is the right tool.

What video metrics does it analyze?

+

Views, view rate, cost per view, watch-through, engaged views, clicks, conversions and cost per conversion, broken down by campaign, ad group, video asset, audience, placement and device. It reads video campaigns, Demand Gen and the video assets inside Performance Max, including their performance labels.

Can Sprites make the video ad?

+

It writes the script, the hooks and the thumbnail concepts, and generates images and thumbnails in your brand kit, but it does not render finished video. You or your editor produce the video from the script; once it is uploaded, Sprites places it in the campaign and stages the launch for approval.

Will it change my video campaigns without asking?

+

No. Budget moves, paused placements, audience changes and asset swaps are staged in Google Ads for your approval with the reasoning attached. A weekly Autopilot can apply the categories of change you have pre-approved and surface the rest.

Can I get YouTube ad insights from Claude or ChatGPT?

+

Yes. Sprites ships an official MCP server, so you can ask Claude, ChatGPT, Grok or any MCP-compatible assistant to analyze your video campaigns, flag weak assets and draft the next script, with the same Google Ads connection and approval gates as the Sprites app.

Does this replace my video ads agency?

+

For running and optimizing the campaigns, yes; that is what customers use it for. The analysis, the budget and placement changes, the asset swaps and the scripts are the recurring work a retainer covered. Video production itself still needs a person or a studio.

Go deeper

  • PillarGoogle Ads AI agentSearch, Performance Max, Demand Gen and video campaigns, run with your approval.Read
  • TemplateVideo ad script generatorScripts for 15-, 30- and 60-second ads with hook options.Read
  • TemplateYouTube script writerLonger organic video scripts from a topic and your brand voice.Read
  • TemplateYouTube thumbnail generatorThumbnail concepts generated in your brand kit.Read
  • GuideAI video ad generators: what worksWhere AI helps with video ads today and where it does not.Read
  • GlossaryPerformance MaxHow PMax asset groups and their video assets work.Read

Judge video ads by conversions, then write the next one

Sprites runs and optimizes your YouTube and video campaigns alongside Search, Meta, LinkedIn and TikTok. Start with a demo, or talk to us about agency workspaces.

Start 7-day trial
Get a demo

Get the free AI-First Marketing Playbook

Packed with proven tactics, creative inspo, and automation tips to help you grow faster with less guesswork.

By clicking send you agree to the Terms and Conditions

Pillars

AI Marketing AgentVibe MarketingAI VisibilityAI Marketing AutomationAI for Meta AdsAI for Google AdsAI for LinkedIn AdsAI SEOAds LibraryChatGPT AdsAI AdsMCP Server

For Teams

For AgenciesFor EcommerceFor FintechFor HealthtechFor EnterpriseFor FreelancersFor Marketing Teams

Prompts Gallery

Marketing Campaign BuilderGoogle Ads Search Campaign BuilderCompetitor Meta Ads AnalyzerSEO Audit + Plan GeneratorGoogle Ads Campaign OptimizerGoogle Ads: PMax Campaign Builder

About

CustomersReviewsBlogTerms of ServicePrivacy PolicyDPACareersSitemap
Sprites TextWizard