Campaigns for every Facebook objective
Sprites builds the campaign type that matches the outcome you asked for, rather than defaulting to one template. Lead campaigns can use Instant Forms, a website form, phone calls or Instagram direct messages as the conversion. Sales campaigns can optimize for website purchases, app events, calls or message conversations. Traffic campaigns get the landing page, placements and budget that fit the destination.
Each build includes the parts that usually get skipped when a human is in a hurry: the correct pixel event on the ad set, a named structure you can read in Ads Manager, a budget that matches the learning phase, and exclusions so you do not pay to reach existing customers.
- Lead generation: Instant Forms, website forms, calls and Instagram DMs
- Sales: website conversions, app promotion, call and message objectives
- Traffic campaigns with placements set per destination
- Duplicate a proven campaign into a new market, offer or audience in one step
Lookalikes and custom audiences without the spreadsheet
Ask for a lookalike of your purchasers and Sprites creates it from the right source: a pixel event, a customer list you upload, or engagement with your page and ads. It builds the custom audience first if it does not exist, sizes the lookalike percentage to your budget, and attaches the exclusion audiences that keep prospecting and retargeting from overlapping.
When two ad sets are competing for the same people, Sprites can detect the overlap and propose the split, which is usually why a scaled account starts paying more for the same results.
Creative and copy that ship as ad variants
Facebook rewards fresh creative, and creative is where most in-house teams run dry. Sprites writes primary text, headlines and descriptions in distinct angles (problem, proof, offer, objection), generates image variants that keep your brand style and product, and turns a product photo into promo imagery on a new background. Each variant goes into the campaign as its own ad, so the test is set up the moment the campaign is approved.
Competitor research from the Meta Ad Library
Give Sprites a competitor page and it pulls their active ads from the Meta Ad Library, groups them by angle and format, and flags the ones that have been running longest, which is the closest public signal of what is working for them. The output is a brief you can act on, and Sprites can draft your response ads from it. The Sprites Ads Library adds a searchable view across Meta, Google, LinkedIn and TikTok advertisers.
What about Facebook posts?
Sprites drafts Facebook and Instagram posts (copy, hooks, image concepts, a calendar of ideas), but it does not schedule or publish organic posts to your page. It runs ads. If your goal is reach and leads from Facebook, the paid version of a post, built as a campaign with proper targeting and a pixel event, is what Sprites executes end to end; the organic version it hands you to post.
Analysis and a weekly Autopilot
Ask "why did cost per lead go up last week" and Sprites answers with the ad set, audience or creative that caused it, not a dashboard screenshot. It reads results by campaign, ad set, ad and placement, compares periods, and separates fatigue from audience saturation from a landing page problem. Set the review up as an Autopilot and it repeats every week, applies the changes you have pre-approved, and only asks about the rest.
