An Agent That Audits, Builds
and Optimizes Google Ads

An audit that ends in changes, not a slide deck

The first run reads the whole account and returns the problems in the order they cost you money: search terms that convert nowhere, keywords cannibalizing each other across campaigns, ad groups with one ad, conversion actions that double count, budgets capped on the campaigns that convert and uncapped on the ones that do not. Each finding comes with the fix already staged, so approving the audit is the same act as cleaning up the account.

• Wasted spend by search term, keyword, ad group and campaign
• Conversion tracking, bidding and budget sanity checks
• Asset and ad strength review with replacements drafted
• A cleanup run that pauses, adds negatives and rebalances in one approval

Keyword research from the source, not a third-party estimate

Sprites pulls volumes, competition and cost estimates straight from the Google Ads API, so the numbers behind a keyword plan are the same ones the auction will use. It groups terms by intent, splits brand from non-brand, drops the queries your existing campaigns already cover, and turns the rest into ad groups with match types and starting bids. The same research feeds SEO when you want the organic side covered too.

Search and Performance Max builds you can read

A Search build from Sprites looks like one a careful specialist made: one theme per ad group, responsive search ads with pinned headlines where the offer needs to show, sitelinks and callouts, negatives applied from the start, and a budget sized to the keyword set. Performance Max builds get asset groups per product line or audience, audience signals from your customer lists and converters, and conversion goals scoped to the campaign rather than inherited by accident.

Duplicating a proven campaign into a new region, language or offer is one prompt: Sprites copies the structure, rewrites what should change and leaves the rest alone.

Optimization Autopilots that run every week

Set up a weekly run and Sprites reviews search terms and adds negatives, moves budget from campaigns under target to campaigns beating it, pauses keywords that spend without converting, swaps low-performing assets, and reports what it did. You decide which of those change types apply automatically and which wait for a click. The report only mentions what changed and what needs a decision.

Merchant Center feed fixes

Disapproved products mean Shopping and Performance Max campaigns quietly stop showing them. Sprites reads your Merchant Center account, lists the products with disapprovals, missing GTINs, wrong availability or price mismatches, and applies the fixes it can make through a supplemental feed with your approval. The rest come back as a list with the exact attribute to change.

Run it from Claude, or across every client

Sprites ships an official MCP server, so the same audits, builds and budget changes are available from Claude, ChatGPT, Grok or any MCP-compatible assistant, with the same Google integration and the same approval gates. Agencies run it across client workspaces with white-label reporting; in-house teams use it to run Google Ads alongside Meta, LinkedIn, TikTok and Reddit from one place.