LinkedIn Ads for B2B,
Run by an Agent

ICP research that turns into targeting

Most LinkedIn budgets are wasted before the first click, at the audience step. Sprites starts there. Give it your best customers, a product description or a named-account list and it researches the buying committee, the titles that actually own the budget and the ones that only influence it, and the company profile where you close. That research becomes LinkedIn targeting attributes, exclusions and, for ABM, matched-audience company lists, so the campaign reaches the people you would have chosen by hand with a week to spare.

• Title, function, seniority, company size and industry targeting from a plain-language ICP
• Named-account lists for ABM campaigns
• Exclusions for existing customers, competitors and irrelevant seniorities

Campaign creation through the LinkedIn API

Sprites builds lead generation, website visit and engagement campaigns with the structure a B2B specialist would use: one campaign per segment and stage so the results stay readable, Lead Gen Forms with the fields your sales team needs and nothing more, budgets that respect LinkedIn's minimums without overspending on a test, and bids set for the objective. Everything is staged for approval, and a working campaign can be duplicated into a new segment or region in one step.

Message ads and sponsored content written for the stage

A message ad to a cold VP of Engineering and one to a director who downloaded your guide last week should not read the same. Sprites writes each for its funnel stage and ICP: the opener, the one-line reason to care, the proof point, the ask, and the subject line, in the register your brand uses. It produces several variants per audience so the test is set up when the campaign launches, and it rewrites the ones that underperform in the weekly review.

Performance review by audience, creative and format

LinkedIn reporting shows totals; the decisions live in the splits. Sprites reads cost per lead, click-through, lead quality signals and frequency by audience segment, ad and format, tells you which segment is producing the pipeline and which is producing the spend, and stages the budget moves that follow. Set it as a weekly Autopilot and the review lands in your inbox with the changes already prepared.

Posts and connection requests: drafted, not sent

Sprites writes LinkedIn posts in your brand tone, hooks for founder-led content, and connection request and follow-up copy for outbound. It does not publish posts to LinkedIn or send connection requests on your behalf; automating those is against LinkedIn's terms and gets accounts restricted. What Sprites runs end to end is the paid side, and it can turn a post that performed organically into a sponsored content campaign aimed at your ICP.