One brief in, a test-ready set of ad copy out: each angle written for the platform it will run on, within its character limits, and staged as ads in your account when you say so.
This template writes ad copy the way a good creative test is designed: several angles, each isolating one reason to buy, rather than six rewrites of the same sentence. Sprites reads your landing page for the offer and proof, picks up your brand voice from existing ads or a brand kit, and writes each angle in the format of the channel you name: primary text, headline and description for Meta; up to 15 headlines and 4 descriptions for a Google responsive search ad; intro text and headline for LinkedIn; short spoken hooks for TikTok.
The output is labeled by angle so results can be read back by hypothesis. When the copy is approved, the Meta or Google agent stages the variants as ads in the campaign you choose, and the weekly optimization Autopilot can later pause the losers and shift budget to the winners, each change approved by you first.
Sprites reads the landing page, lists the offer, proof points and audience, and confirms the channels and the action the ad should drive.
Existing ads, a brand kit or a few sample sentences set the tone. Compliance rules you give, such as no income claims, are applied to every variant.
Each angle is written from a single hypothesis, then adapted to each channel format. Character limits, headline counts and platform norms are enforced on every line.
Copy is checked for limits, duplicated headlines and weak ad strength, then labeled by angle and channel so the test can be analyzed later.
Choose the campaign and ad set or ad group. The Meta or Google agent stages each variant as a new ad in a review card; you approve before anything goes live.
Launch a six-angle test in one ad set, read results by hypothesis, and let the Autopilot propose which angles to scale and which to pause.
Fill a Google RSA with headlines that cover multiple angles instead of fifteen near-duplicates, with pins on the keyword and offer lines.
When the offer or audience changes, regenerate the full angle set in the new voice and compare it against the old control.
Write angle sets per client with each client workspace holding its own voice notes, and stage the variants for the client to approve.
By default: outcome, pain or cost of inaction, social proof, objection handling, comparison and urgency. Each is written from one hypothesis so a test tells you which reason to buy works, not which wording. You can add or replace angles in the prompt.
Yes. Meta headlines, primary text, Google responsive search ad headline and description limits, and LinkedIn intro lengths are checked on every variant. Google ad strength is reviewed before the copy is shown to you.
Yes. Name the campaign and the Meta or Google agent stages each variant as an ad through the official API. The ads sit in a review card until you approve them, so nothing runs by accident.
Give it two or three existing ads, a brand kit or a few sentences that sound like you. Sprites extracts tone, vocabulary and the claims you are comfortable making and applies them to every angle, plus any compliance rules you set.
Yes. Sprites ships an official MCP server, so the same brief can be sent from Claude, ChatGPT, Grok or any MCP-compatible assistant, including the step that stages ads in your account for approval.
Yes, and the testing that came after. Sprites writes the angle set, stages the ads, and the optimization Autopilot reports which angles win, so a lean in-house team can run creative testing without the retainer.
Other prompts that run on the same agent. Browse the full gallery at /templates.
