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Template

Social Listening as a Report,
Not Another Dashboard

Sprites runs scheduled research across the web, Reddit, review sites, news and AI answers for your brand, competitors and category, and delivers a report with the themes, the sentiment and what to do next.

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What this template does

This page keeps its old name, but what Sprites delivers is a recurring report, not a live dashboard wired into social network APIs. Sprites does not stream Facebook, Instagram, X or TikTok posts. It runs a research pass on the schedule you choose: web search for your brand, competitors and category terms; Reddit threads where people ask for recommendations and vent; review platforms; news and blogs; and an AI visibility check of what ChatGPT, Perplexity, Gemini and Google AI Overviews say when asked the questions your buyers ask.

The value is in the synthesis. Each report groups what it found into themes (a pricing complaint that keeps coming up, a feature people wish you had, a competitor launch getting traction), reads the sentiment with quotes attached, compares share of mention against the competitors you named, and ends with actions: a thread worth answering, a review pattern to fix, a page to write that would earn the AI citation you are missing, an ad angle drawn from the words customers use.

Because it is Sprites, the actions do not stop at a bullet. The same agent can draft the reply, write the page, generate the ad creative or build the campaign, with every publish or launch staged for approval. Sprites does not post to social networks on your behalf.

Inputs and outputs

What you provide

  • Brand, product and competitor names, with variants and misspellings
  • Category terms and the buyer questions to test in AI answers
  • Sources to emphasize: web, Reddit, reviews, news, AI answers, or all of them
  • Cadence: weekly or monthly, and who the report is for

What you get

  • Themes since the last run, each with volume, sentiment and representative quotes with links
  • Share of mention versus competitors across the sources covered
  • AI answer coverage: which questions name you, which name competitors, and the sources those answers cite
  • Pain points and language worth reusing in ads, landing pages and content
  • A prioritized action list, with drafts on request

How it runs

  1. Step 1

    Set the watchlist

    You name the brands, terms and questions. Sprites proposes additions from your site and category, such as the comparison queries buyers actually type, and you approve the list.

  2. Step 2

    Research the period

    On each run Sprites searches the web, Reddit, reviews and news for the watchlist, opens the results and extracts the relevant passages with dates and links.

  3. Step 3

    Test the AI answers

    The tracked questions are asked in ChatGPT, Perplexity, Gemini and Google AI Overviews, and the answers are recorded: who is named, in what terms, citing which pages.

  4. Step 4

    Synthesize

    Mentions are grouped into themes, sentiment is read in context, share of mention is computed against competitors and changes since the last report are highlighted.

  5. Step 5

    Report and act

    The report lands in your workspace on schedule. Ask Sprites to draft a reply, write the missing page, generate creative from the customer language or build the campaign, each staged for approval.

Where teams use it

Run this template in Sprites

Frequently asked questions

Is this a real-time dashboard?

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No. Sprites delivers a scheduled report built from research runs, not a live feed. It does not connect to social network APIs. For most teams a weekly or monthly synthesis with quotes and actions is more useful than a stream of mentions.

Which sources does it actually cover?

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Web search, Reddit, review platforms, news and blogs, and the answers from ChatGPT, Perplexity, Gemini and Google AI Overviews. Public social posts appear when search engines index them; there is no direct feed from Facebook, Instagram, X or TikTok.

Can I monitor competitors and the wider category?

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Yes. Add competitors and category terms to the watchlist and every report shows their mentions, sentiment and AI-answer presence next to yours, plus the category themes that no brand owns yet.

Does it work for small businesses?

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Yes. There is nothing to configure beyond the watchlist and a cadence, and a 7-day trial is $1, so you can run a first report before the plan price starts. Small brands often get the most from it because a single Reddit thread or review pattern can matter a lot.

Can I run this from Claude or ChatGPT?

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Yes. Sprites ships an official MCP server, so you can ask Claude, ChatGPT, Grok or any MCP-compatible assistant for the latest report or a fresh run, using the same research and AI visibility tools in your Sprites workspace.

Will it prevent a reputation crisis?

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It will not catch a post the minute it goes up. What it does is surface patterns early: a complaint repeating across reviews, a thread gaining replies, an AI answer describing you wrongly. Those are the things that turn into crises when nobody is reading.

Other prompts that run on the same agent. Browse the full gallery at /templates.

One template is a start. Sprites runs the whole account.

Every template here is one prompt to the same agent that plans, launches and optimizes campaigns across Google, Meta, Microsoft, LinkedIn, TikTok and Reddit, and keeps your SEO moving. Set a goal, approve the plan, and let it run.