Sprites plans the campaign end to end, writes the organic posts, and builds the paid campaigns in Meta, TikTok, LinkedIn and Reddit for your approval.
A social campaign is one message delivered differently on each platform, with paid budget behind the parts that need reach. This template produces that plan as a working document: the objective and the number it will be judged on, the audience per platform, the core message and how it flexes by channel, the organic post series, the paid campaign structure per network, the creative list and the timeline.
The paid part is not a suggestion. Sprites runs Meta, TikTok, LinkedIn and Reddit Ads through official partner APIs, so once you approve the blueprint it builds the campaigns: audiences, ad sets, creative and copy, budgets and schedules, staged in each ad account for review before anything spends. Reporting after launch rolls up across networks in one place.
The organic part is copy and briefs. Sprites writes the posts and the asset briefs, and your team publishes them; Sprites does not schedule or post organic content. Keeping that line clear is how the blueprint stays honest about who does what.
Sprites confirms the objective, the number that defines success, dates and budget, and researches the offer and audience from your site and the web.
Writes the core message and the version for each platform, and decides which channels carry organic, paid or both.
Drafts the posts per platform with hooks and calls to action, and briefs the assets each one needs.
Structures campaigns per network with audiences, placements, creative, copy and budget, and generates image creative and variants.
Presents each paid campaign in a review card. You edit and approve, and Sprites creates it through the official API. Nothing spends before approval.
After launch, Sprites monitors results across networks, proposes budget moves and creative swaps, and reports on the schedule you set.
Teaser, announcement and proof phases planned across platforms, with paid reach on Meta and TikTok timed to the launch window and staged for approval.
LinkedIn sponsored content and Reddit community targeting around one problem, with organic founder posts written to carry the same argument.
Sales campaigns on Meta and TikTok with product creative generated by Sprites, organic posts for the storefront accounts, and budget shifted to the network that converts.
A blueprint per client workspace with paid campaigns staged for the client to approve, and white-label reporting after launch.
Both. It plans the blueprint, then builds the paid campaigns in Meta, TikTok, LinkedIn and Reddit through official partner APIs and stages each one in your ad account. You review and approve before anything goes live or spends.
Sprites writes them and briefs the assets; your team publishes them. Sprites does not schedule or post organic content on any platform. The blueprint marks clearly which items are paid (Sprites launches) and which are organic (you publish).
For planning, creative, paid build and reporting, yes; that is the work most social agencies bill for. Your team sets the goal, approves the campaigns and posts the organic pieces, and the retainer goes away.
Sprites proposes a split from the objective, the audience size per platform and any past results you share, and explains the reasoning. After launch it monitors performance and proposes moving budget to the network that is hitting the target, with each change staged for approval.
Paid: Meta (Facebook and Instagram), TikTok, LinkedIn and Reddit, plus Google Ads if the campaign extends to search or YouTube. Sprites does not run X ads. Organic copy can be written for any platform.
Yes. Sprites ships an official MCP server, so the blueprint and the paid campaign builds run from Claude, ChatGPT, Grok or any MCP-compatible assistant, with the same approval gates as the Sprites app.
Other prompts that run on the same agent. Browse the full gallery at /templates.
