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Use case

Competitor Research
That Turns Into Campaigns

Sprites reads what your competitors are running in ads and search, works out why it works, and builds your answer: new ads, new pages, sharper positioning, staged for your approval.
MetaGoogleLinkedInAI SEO

Reddit
LinkedIn
Microsoft Ads
Google
Sprites
Meta
TikTok
AI SEO
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Trusted by 200+ marketing teams

  • Rehive
  • Iris
  • Coplay
  • Startup Science
  • Remio
  • Wellfish
  • Lovon
  • DevScope
4.2x
average ROAS
-55%
avg CPL reduction
-76%
CAC reduction

What Sprites does with a competitor list

Give Sprites three competitor names and it does the research a strategist would spend a week on. It pulls their active ads from the Meta Ad Library and the Sprites Ads Library, which also covers Google, LinkedIn and TikTok, and reads the hooks, offers, formats and landing pages behind them. It compares their organic footprint with yours: the keywords they rank for that you do not, the pages earning their traffic, and the queries where you sit a few positions below them.

The difference from a spy tool is what happens next. Sprites is an ads and SEO agent, so the research ends in work: a set of ad variants that answer their strongest angle, an article that fills a content gap, a landing page rewrite that sharpens your positioning against theirs. Each is staged for your approval before it goes anywhere near an account or a site.

How it works

Connect your accounts
1

Name the competitors and the question

List the brands you compete with and what you want to know: what they are advertising, where they win in search, how they position against you, or all three. Add your own accounts so Sprites can compare, not just describe.

Get insights and suggestions
2

Get the research with the evidence attached

Sprites reports their live ads with hooks and offers grouped by angle, the keyword and traffic gaps between you, and the claims their pages and reviews lean on. Every finding links to the ad, page or review it came from.

Approve or create
3

Approve the response

Sprites drafts the counter-move: ad variants, a content brief or a full article, a positioning update for your landing pages. Approve what you want, and set a weekly Autopilot to watch for new competitor ads and pages.

From competitor list to counter-campaign

What the agent does at each stage and what you receive.

StageWhat Sprites doesWhat you get
Ad researchCollects each competitor’s active ads from the Meta Ad Library and the Sprites Ads Library, sorts them by how long they have run, and groups them by hook, offer, format and landing page.A breakdown of the angles they keep paying for, with the ads to prove it.
Search researchCompares your keywords, pages and positions with theirs using Search Console, the Google Ads API and web research, and finds the queries where they outrank you and the topics they cover that you skip.A ranked keyword and content gap list sized by search demand.
PositioningReads their homepage, pricing and product pages, and mines their reviews and Reddit threads for the promises they make and the complaints customers repeat.A positioning map: their claims, their weaknesses, and the angle open to you.
ResponseDrafts the ads, articles and page edits that use the findings, and stages them in your connected accounts and CMS.Campaign and content changes ready to approve.

See every ad they run and why it works

Long-running ads are the clearest signal a competitor has: nobody keeps paying for creative that loses money. Sprites pulls a competitor’s ads from the Meta Ad Library and from the Sprites Ads Library, which indexes ads across Meta, Google, LinkedIn and TikTok, then reads them the way a media buyer would. Which hook leads, what the offer is, which format they rely on, where the click lands.

The output is not a gallery. It is a list of angles ranked by how much a competitor has committed to them, and a draft of your response to each, ready to run through Meta or Google once you approve it.

  • Ads grouped by angle, format and landing page, with run length as the signal
  • Copy and creative differences between what they run and what you run today
  • Counter-ads drafted in your brand voice and staged in your ad account

Find the traffic they take from you in search

Sprites compares your organic footprint with a competitor’s and separates three kinds of gap: topics they cover that you do not, queries where you both rank but they sit higher, and pages of theirs that earn traffic your equivalent page should. Each gap is sized by search demand, and the ones worth chasing become content briefs or page edits the SEO agent can write and publish to WordPress, Shopify, Webflow or a custom site.

Positioning drawn from their pages and their reviews

A competitor’s homepage tells you what they claim. Their reviews and the Reddit threads about them tell you where the claim breaks. Sprites reads both, lists the promises they lean on and the complaints customers repeat, and proposes the angle that is open: the thing they cannot say or the pain they keep causing. That angle feeds directly into ad hooks and landing page copy.

Keep watching without checking manually

Set a weekly Autopilot and Sprites re-checks each competitor’s ads and pages, reports what is new or gone, and flags a change worth responding to, such as a new offer, a new format or a page targeting a keyword you own. Agencies run the same watch across every client workspace with white-label reporting.

Prompts you can run today

Each one opens in Sprites with the prompt pre-filled. Name the competitors and the agent does the rest.

  • Competitor Meta ads breakdown“Analyze the active Meta ads of my three main competitors, group them by hook and offer, and tell me which angles they have run the longest.”Run this in Sprites
  • Keyword and content gaps“Compare my site with my top competitors and list the keywords and topics where they outrank me, ranked by search volume.”Run this in Sprites
  • Positioning from reviews“Read the reviews and Reddit threads about my two biggest competitors and summarize the complaints that come up most, then suggest the positioning angle open to us.”Run this in Sprites
  • Counter-ads“Based on the competitor ads you found, draft five ad variants for my product that answer their strongest angle, in my brand voice.”Run this in Sprites

Our Users Love Sprites

Growth Architects
Growth Architects

“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”

Brooks Golden

Brooks Golden

Founder · Growth Architects

Rehive
Rehive

“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”

Helghardt Avenant

Helghardt Avenant

Founder & CEO · Rehive

Coplay
Coplay

“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”

Jos van der Westhuizen

Jos van der Westhuizen

CEO · Coplay

Discover case studies →

Frequently asked questions

Where does Sprites get competitor ad data?

+

From the Meta Ad Library for Facebook and Instagram, and from the Sprites Ads Library, which indexes ads across Meta, Google, LinkedIn and TikTok. Sprites reads the creative, copy, run length and landing pages, so you see what a competitor keeps paying for, not just a screenshot.

Can it see how much a competitor spends?

+

Not exactly; ad platforms do not publish spend per advertiser. Sprites uses the signals that are public, such as how long an ad has run, how many variants are live and the reach data Meta shows for some regions, to tell you where a competitor is committing budget.

How is this different from an ad spy tool?

+

A spy tool shows you ads. Sprites shows you the ads, explains the angle, and then drafts the campaign or article that answers it, staged in your own account for approval. The research and the response come from the same agent.

Does Sprites compare competitor SEO too?

+

Yes. It maps the keywords they rank for that you do not, the queries where they outrank you, and the pages that drive their organic traffic, then turns the gaps worth chasing into content briefs the SEO agent can write and publish.

Can I run competitor research from Claude or ChatGPT?

+

Yes. Sprites ships an official MCP server, so you can ask Claude, ChatGPT, Grok or any MCP-compatible assistant to research a competitor and draft the response. It uses the same integrations and approval gates as the Sprites app.

Will Sprites launch counter-ads without my approval?

+

No. Every ad, page edit and article is staged for your approval before it reaches an ad account or your CMS. The weekly competitor watch only reports and drafts; nothing goes live until you say yes.

Go deeper

  • LibrarySprites Ads LibraryBrowse live and long-running ads across Meta, Google, LinkedIn and TikTok.Read
  • GuideCompetitor analysisHow Sprites turns competitor intelligence into campaigns.Read
  • TemplateCompetitor Meta ads analyzerBreak down a competitor’s Facebook and Instagram ads by angle.Read
  • TemplateCompetitor traffic leak finderFind the keywords and pages where competitors take your clicks.Read
  • GuideHow to see competitors’ Facebook adsA step-by-step guide to the Meta Ad Library and what to look for.Read
  • GuideGoogle Ads Transparency CenterHow to research a competitor’s Google ads.Read

Research competitors and answer them from one workspace

Sprites does the research and the campaigns that follow it, for in-house teams and agencies. Book a demo and see it on your own market.

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Pillars

AI Marketing AgentVibe MarketingAI VisibilityAI Marketing AutomationAI for Meta AdsAI for Google AdsAI for LinkedIn AdsAI SEOAds LibraryChatGPT AdsAI AdsMCP Server

For Teams

For AgenciesFor EcommerceFor FintechFor HealthtechFor EnterpriseFor FreelancersFor Marketing Teams

Prompts Gallery

Marketing Campaign BuilderGoogle Ads Search Campaign BuilderCompetitor Meta Ads AnalyzerSEO Audit + Plan GeneratorGoogle Ads Campaign OptimizerGoogle Ads: PMax Campaign Builder

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