Content Marketing
From Strategy to Published Page

Clusters built from demand, not a brainstorm

Sprites starts a content plan with numbers. It pulls search volume and intent for your topics through the Google Ads API, adds the queries Search Console already shows you impressions for, and reads the topics your competitors rank for that you do not. The result is a set of clusters where each pillar page has supporting articles that answer real sub-questions, and every article has a reason to exist that you can check.

• Bulk keyword research and per-location research for local or multi-market sites
• Competitor gap analysis so the plan covers what they own and you do not
• Publishing order chosen by expected traffic and how quickly a page can rank

Articles written and published, not pasted

The SEO agent writes each article against its brief and stages it directly in your CMS: headings, meta title and description, images, schema markup and internal links already in place. Native publishing to WordPress, Shopify, Webflow and custom sites means there is no copy-and-paste step and no formatting cleanup. Upload past posts or a brand guide and Sprites keeps the voice consistent across the whole cluster.

Refreshes and internal links that keep posts ranking

Most content programs only add. Sprites also maintains. It re-reads Search Console every week, finds posts whose clicks or positions dropped, and stages an update: a rewritten section, a new answer to a query the post now gets impressions for, a sharper title. It adds internal links from your strongest pages to the ones sitting in positions 5 to 15, which is usually the cheapest traffic on the site.

Written to be cited by AI search, not only ranked

Sprites tracks whether ChatGPT, Perplexity, Gemini and Google AI Overviews cite your pages for the questions you care about, and structures articles so they can: direct answers up top, clear headings, schema markup and an llms.txt file. On content pages this is a supporting layer, but it is the reason a post keeps earning after the click-through rate on classic results drops.

From one article to every channel

Each published post can become the raw material for the rest of your marketing. Sprites drafts the social posts, newsletter section and ad hooks from the article, and can run the paid version through Meta, LinkedIn, TikTok or Reddit. It drafts organic posts and email copy for the tools you already use; it does not schedule social posts or send email.