Shopping and Performance Max that respect margin
Performance Max is easy to launch and hard to manage well. Sprites builds it with asset groups per product line, audience signals from your buyers, and a budget that reflects margin rather than treating every SKU alike. Then it does what the Google interface makes tedious: reviews asset performance, swaps weak headlines and images, checks which products get impressions and which are being ignored, and adds brand and irrelevant-term exclusions so the campaign does not cannibalize your own search traffic.
- Product-group structure by margin and category, not one catch-all campaign
- Search-term and placement reviews with negatives staged for approval
- Asset checks with replacements drafted when a headline or image underperforms