Google Ads Optimization
That Runs Every Week

Search-term mining at the level a human skips

The search-term report is where Google Ads accounts leak money and where most people stop reading after the first page. Sprites reads all of it. It groups terms by intent, finds queries that convert but sit under broad match, promotes them to their own keywords, and stages negatives for the terms that spend without converting, choosing the right level so a negative in one campaign does not block a winner in another.

• Winners promoted to exact or phrase match with their own bids
• Negatives staged at ad group, campaign or shared-list level with the spend they save
• Brand and competitor queries separated so reporting stays honest

Budget moved to where the next conversion is cheapest

Sprites compares cost per conversion, impression share lost to budget and conversion volume across campaigns, then proposes moving spend from campaigns that are saturating or missing target to the ones that could convert more at a good cost if they had room. It also reviews bid strategies and targets: a target CPA set too aggressively starves a campaign, one set too loosely wastes budget, and both are visible in the data.

Ad refreshes and Performance Max asset checks

Responsive search ads wear out. Sprites tracks click-through and conversion rate per ad, flags the ones that have dropped, and drafts replacements that reuse what is working in the headlines while testing new angles. For Performance Max it reviews asset performance per group, flags the images and headlines rated low, generates replacements, and checks for brand exclusions and search themes so PMax does not eat the traffic your Search campaigns already win.

A weekly Autopilot instead of a monthly agency call

Once you have approved the first pass, schedule it. Every week Sprites re-reads the account, applies the categories of change you have pre-approved, holds anything larger for a decision, and sends a report that only mentions what changed and why. Agencies run the same Autopilot across every client workspace with white-label reports.

Optimize from the Sprites app or from Claude and ChatGPT

Sprites ships an official MCP server, so you can ask Claude, ChatGPT, Grok or any MCP-compatible assistant to audit the account, mine search terms or move budget, and approve the staged changes there. Same Google Ads integration, same approval gates.