Sprites launches lead campaigns on Google Search, Meta and LinkedIn, checks the landing page they send to, and moves budget toward the channel producing leads under your target. Every change waits for your approval.
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Trusted by 200+ marketing teams
Lead generation is a paid-media problem before it is a sales problem: the right person has to see the right ad and land somewhere that asks for the right thing. Sprites runs that end to end. It builds Google Search campaigns around the queries people type when they are ready to talk, Meta lead campaigns with Instant Forms, website forms, calls or Instagram messages as the capture, and LinkedIn campaigns with message ad copy written for a named ICP and funnel stage.
Then it manages them to a number. You set the cost per lead you can afford and the volume you want; Sprites reads results weekly, adds negatives, adjusts audiences and budgets, refreshes creative and shifts spend toward the campaigns that clear the target. It also audits the landing page for the friction that turns clicks into bounces. Nothing changes in an account without your approval, and once you trust a routine change, the weekly Autopilot applies it for you.
Tell Sprites who a good lead is, what they are worth, the CPL you can accept and where leads should go. Connect Google Ads, Meta and LinkedIn, and HubSpot if you want lead quality read back.
Sprites stages Search, Meta and LinkedIn campaigns with audiences, keywords, forms, copy and creative, plus a landing page audit with the changes most likely to lift conversion rate. Edit anything before launch.
A weekly Autopilot compares cost per lead by channel, campaign and audience, stages budget moves and negatives, and reports what changed. Larger moves wait at an approval gate; routine ones run.
What the agent does at each stage and what you receive.
| Stage | What Sprites does | What you get |
|---|---|---|
| Capture design | Chooses the capture per channel: Instant Forms with qualifying questions on Meta, a Search campaign to a form or call on Google, message ads or lead forms on LinkedIn, and writes the copy for each. | A capture plan matched to how each channel produces leads. |
| Launch | Builds the campaigns through the official APIs with audiences, keywords, negatives, budgets and creative, and stages them for approval. | Live campaigns once you approve, with tracking checked. |
| Landing page | Audits the page the ads send to for message match, form length, load speed, trust signals and mobile layout, and drafts the copy and layout changes. | A prioritized fix list for the page, with rewritten copy. |
| Optimize to CPL | Reads cost per lead and, where HubSpot is connected, lead quality by source, then moves budget, refreshes creative and cuts the audiences and queries producing junk. | Weekly budget moves and a CPL report by channel. |
High-intent queries produce the cheapest qualified leads and the most expensive junk, depending on match types and negatives. Sprites researches the keywords through the Google Ads API, builds tight ad groups with responsive search ads, sets up call or form conversions, and mines the search-term report weekly so budget stops flowing to research queries and job seekers.
On Meta the capture decides the lead quality. Instant Forms produce volume; adding qualifying questions trades some of it for fit. Website forms cost more per lead and convert better downstream. Calls and Instagram messages suit local and service businesses. Sprites builds whichever fits your funnel, creates lookalike audiences from your existing customers and past leads, and generates the creative variants to test.
For B2B, Sprites builds LinkedIn campaigns targeted by title, function, seniority and company, and drafts message ad copy tailored to the ICP and the funnel stage, so a first-touch message reads differently from one sent to someone who visited pricing. It reviews performance and stages the audience and budget changes that keep cost per lead inside the target.
A campaign can be perfect and still lose on the page. Sprites audits the landing page for message match with the ad, form length, trust signals, load speed and mobile layout, then drafts the fixes: shorter form, a headline that repeats the promise from the ad, proof placed above the fold. If you run your site on WordPress, Shopify, Webflow or a custom CMS, it can stage the copy changes for approval directly.
Every week Sprites compares cost per lead by channel, campaign, audience and query, and stages the moves: more budget to what clears the target, less to what does not, negatives for the queries that produce junk, new creative where click-through fell. Changes above the threshold you set wait for a decision; the rest run. With HubSpot connected it reads lead quality back, so the cheapest lead source does not win if its leads never close.
Each one opens in Sprites with the prompt pre-filled. Connect an ad account and the agent does the rest.
“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”
Founder · Growth Architects
“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”
Founder & CEO · Rehive
“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”
CEO · Coplay
Google Search for high-intent queries, Meta (Facebook and Instagram) with Instant Forms, website, call or message capture, and LinkedIn for a defined B2B ICP, all through official partner APIs. TikTok and Reddit are available when the audience fits.
By reading quality back where it can. With HubSpot connected it sees which sources produce leads that progress, and it adds qualifying questions to Meta forms and negatives to Search campaigns so budget moves toward leads that close, not just the cheapest form fills.
No. Sprites generates demand through paid campaigns and drafts outreach copy, but it does not send email or messages. Leads flow into your CRM or form tool, and your sales process takes over from there.
For most teams, yes. Sprites does the campaign builds, creative, landing page audits, weekly optimization and reporting a retainer covers, inside your accounts. You set the cost per lead and approve the moves.
Yes. Sprites ships an official MCP server, so you can launch a lead campaign, check cost per lead or approve budget moves from Claude, ChatGPT, Grok or any MCP-compatible assistant, with the same connected accounts and approval gates as the Sprites app.
Everything, the first time: campaigns, budgets, audiences, forms, creative and page edits. After that you decide which routine changes, such as adding negatives or moving budget under a set amount, the weekly Autopilot can apply on its own.
