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Use case

Market Research
That Ends in a Campaign Brief

Sprites reads the web, Reddit, reviews, your documents, competitor ads and search demand, and tells you who is buying, what they say and what they search for. Then it uses the answer to build the ads and content.

Reddit
LinkedIn
Microsoft Ads
Google
Sprites
Meta
TikTok
AI SEO
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Trusted by 200+ marketing teams

  • Rehive
  • Iris
  • Coplay
  • Startup Science
  • Remio
  • Wellfish
  • Lovon
  • DevScope
4.2x
average ROAS
-55%
avg CPL reduction
-76%
CAC reduction

What Sprites does with a research question

Ask a research agency who your buyers are and you get a deck in six weeks. Ask Sprites and you get a report in an afternoon, built from sources you can check: web research across the sites that cover your category, Reddit threads and review sites where customers describe the problem in their own words, the documents you upload or link from Google Drive and OneDrive, the ads competitors have kept running, and the search demand behind the queries your market types.

The point of the research is what comes after it. Sprites is an ads and SEO agent, so the segments, pain points and demand it finds become the audiences, hooks and keywords it uses to build campaigns and content, staged for your approval. Research and execution come from one agent, which means the findings do not sit in a folder.

How it works

Connect your accounts
1

Ask the question and hand over the material

Define the market, the segments you suspect and what you need to decide: positioning, a new segment, a launch, a pricing change. Upload surveys, call notes, sales decks or spreadsheets, and name the competitors.

Get insights and suggestions
2

Get the research with sources attached

Sprites returns segments, the pains and desired outcomes in customer language, the objections that stall a purchase, the search demand by topic and the angles competitors already pay for. Each claim links to where it came from.

Approve or create
3

Turn it into work

Approve the findings and Sprites drafts the campaign brief, ad angles, audience definitions and content plan that follow from them, ready to build in your connected accounts. Set an Autopilot to refresh the research monthly.

From question to brief

What the agent reads at each stage and what you receive.

StageWhat Sprites doesWhat you get
Web and document researchSearches the web for how the category is described, who the players are and what has changed, and reads the PDFs, spreadsheets and decks you upload or link from Google Drive and OneDrive.A market overview grounded in current sources and your own data.
Voice of customerMines Reddit threads, review sites and social complaints for the pains, workarounds, outcomes and vocabulary customers use, grouped by segment.Pain points and desired outcomes, quoted in customer language.
Demand and competitionPulls search volume and intent by topic through the Google Ads API, and reads competitor ads from the Meta Ad Library and the Sprites Ads Library to see which angles they keep funding.Demand sized by keyword cluster and a map of angles already taken.
BriefSynthesizes segments, messages, channels and keywords into a campaign and content brief, with the audiences and hooks pre-built for launch.A brief you approve, then campaigns staged in your accounts.

Pain points in the words customers use

Surveys tell you what people say when asked. Reddit and reviews tell you what they say when nobody is asking. Sprites reads both sides of the category: threads where people complain about the incumbent, ask for recommendations or describe the workaround they built, and the reviews of every competitor, sorted for the complaints that repeat. The output is a list of pains and outcomes phrased the way a buyer would, which is exactly what an ad hook or a landing page headline needs.

  • Reddit and forum mining by subreddit, keyword and time range
  • Competitor review mining for repeated praise and repeated complaints
  • Your own support threads, call notes and survey exports read as source material

Research that reads your documents, not just the web

Most companies already own more market data than they use: win-loss notes, a customer survey from last year, the sales deck, a pricing spreadsheet. Sprites reads PDFs, spreadsheets and documents you upload or link from Google Drive and OneDrive, and combines them with outside sources, so the segment map reflects your actual customers rather than a generic industry profile.

Demand sized by search, angles mapped from competitor ads

A segment is only worth targeting if you can reach it. Sprites pulls search volume and intent for the topics each segment cares about, so you know whether the demand is searchable or has to be created through Meta, LinkedIn, TikTok or Reddit. It reads competitor ads from the Meta Ad Library and the Sprites Ads Library to show which angles are already crowded and which are open, with run length as the evidence for what works.

From findings to a launch you can approve

The research closes with a brief: segments, the lead message per segment, the channels that reach each one, the keywords and audiences, and the offer. Because Sprites builds campaigns, the brief is one approval away from staged Google, Meta, Microsoft, LinkedIn, TikTok or Reddit campaigns and a content plan for the SEO agent. Re-run the research on an Autopilot and the brief updates as the market moves.

Prompts you can run today

Each one opens in Sprites with the prompt pre-filled. Upload your material or name the market and the agent does the rest.

  • Reddit pain points“Search Reddit for discussions about my product category from the last year and summarize the top pain points, workarounds and buying triggers with links.”Run this in Sprites
  • Competitor review mining“Read the reviews of my three main competitors and list the complaints and praise that repeat most, grouped by customer type.”Run this in Sprites
  • Segment map from my documents“Using the survey results and sales call notes I uploaded, define our customer segments with their pains, desired outcomes and the language they use.”Run this in Sprites
  • Demand check“Estimate search demand for the topics each of my segments cares about and tell me which segments can be reached through search versus paid social.”Run this in Sprites

Our Users Love Sprites

Growth Architects
Growth Architects

“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”

Brooks Golden

Brooks Golden

Founder · Growth Architects

Rehive
Rehive

“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”

Helghardt Avenant

Helghardt Avenant

Founder & CEO · Rehive

Coplay
Coplay

“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”

Jos van der Westhuizen

Jos van der Westhuizen

CEO · Coplay

Discover case studies →

Frequently asked questions

What sources does Sprites use for market research?

+

Web search across the sites that cover your category, Reddit and review sites for customer language, the PDFs, spreadsheets and documents you upload or link from Google Drive and OneDrive, competitor ads from the Meta Ad Library and the Sprites Ads Library, and keyword demand through the Google Ads API. Every finding cites its source.

Can it analyze my own survey or customer data?

+

Yes. Upload a survey export, call notes, a spreadsheet of customers or a research PDF, and Sprites reads it alongside outside sources, so the segment map and pain points reflect your customers rather than an industry average.

How is this different from asking ChatGPT?

+

A general assistant answers from training data. Sprites researches live sources, reads your documents and connected accounts, cites where each claim came from, and then builds the campaigns and content the findings call for, staged in your accounts for approval.

Does the research turn into anything I can run?

+

Yes. The output ends in a campaign brief with segments, messages, channels, keywords and audiences, and Sprites can stage the Google, Meta, Microsoft, LinkedIn, TikTok or Reddit campaigns and the content plan directly from it. You approve before anything goes live.

Can I run market research from Claude or ChatGPT?

+

Yes. Sprites ships an official MCP server, so you can ask Claude, ChatGPT, Grok or any MCP-compatible assistant to run the research against your connected data and sources. It uses the same integrations and approval gates as the Sprites app.

Can the research be repeated automatically?

+

Yes. Set an Autopilot and Sprites re-runs the research on a schedule, reports what changed in customer sentiment, competitor angles and search demand, and updates the brief. Agencies run it per client workspace with white-label reports.

Go deeper

  • TemplateReddit pain points explorerMine subreddits for the problems and language your buyers use.Read
  • TemplateReview mining idea generatorAngles and objections pulled from competitor and customer reviews.Read
  • CapabilityPDF and document analysisRead reports, surveys and decks as research input.Read
  • LibrarySprites Ads LibrarySee which angles competitors keep paying for across Meta, Google, LinkedIn and TikTok.Read
  • TemplatePricing strategy analyzerCompare your pricing and packaging with the market.Read
  • TemplateAI search intent mapperMap the questions your market asks AI assistants and search.Read
  • GuideTurn complaints into ad copyHow customer frustration becomes the hook that converts.Read

Research the market and launch from the same workspace

Sprites does the research and then runs the ads and content it points to, for in-house teams and agencies. Book a demo and see it on your own market.

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Pillars

AI Marketing AgentVibe MarketingAI VisibilityAI Marketing AutomationAI for Meta AdsAI for Google AdsAI for LinkedIn AdsAI SEOAds LibraryChatGPT AdsAI AdsMCP Server

For Teams

For AgenciesFor EcommerceFor FintechFor HealthtechFor EnterpriseFor FreelancersFor Marketing Teams

Prompts Gallery

Marketing Campaign BuilderGoogle Ads Search Campaign BuilderCompetitor Meta Ads AnalyzerSEO Audit + Plan GeneratorGoogle Ads Campaign OptimizerGoogle Ads: PMax Campaign Builder

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