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Run and Optimize Ads

Goal Optimization (ROAS & CPL)

Goal Optimization (ROAS & CPL)

Meta Ads

Meta Ads

Google Ads

Google Ads

LinkedIn Ads

LinkedIn Ads

TikTok Ads

TikTok Ads

Create & Analyze Creative

Creative Analytics

Creative Analytics

Ad Generator

Ad Generator

Ad Hooks & Angles

Ad Hooks & Angles

Research & Intelligence

Competitor Intelligence

Competitor Intelligence

Market Research

Market Research

SEO & Web Traffic Analysis

SEO & Web Traffic Analysis

SEO & AI Visibility

AI SEO Content

AI SEO Content

AI Visibility (GEO/AEO)

AI Visibility (GEO/AEO)

SEO Site Audit

SEO Site Audit

Keyword Research

Keyword Research

By Use Case

B2B ABM

B2B ABM

D2C, Ecommerce & Brands

D2C, Ecommerce & Brands

Mobile Apps

Mobile Apps

PLG SaaS

PLG SaaS

SMB & Startups

SMB & Startups

Resources

Get a head start.

Research, examples, and prompts for better marketing.

Ads LibraryReal ads from Meta, Google, LinkedIn, TikTok, Reddit and more↗BlogIdeas and playbooks for modern marketing↗Prompt GalleryReady-to-run prompts for your next campaign↗
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Run and Optimize Ads

Goal Optimization (ROAS & CPL)

Goal Optimization (ROAS & CPL)

AI-driven ROAS and CPL improvements across all ad accounts

Meta Ads

Meta Ads

Scale Facebook & Instagram campaigns with AI

Google Ads

Google Ads

Optimize Search, PMax, and Shopping campaigns

LinkedIn Ads

LinkedIn Ads

B2B targeting, sponsored content, and ABM

TikTok Ads

TikTok Ads

Short-form video campaigns and performance optimization

Create & Analyze Creative

Creative Analytics

Creative Analytics

Analyze winning hooks, angles, and ad concepts from competitors

Ad Generator

Ad Generator

Generate high-converting ad creatives for any platform

Ad Hooks & Angles

Ad Hooks & Angles

Research viral hooks and angles from Reddit, Instagram, and YouTube

Research & Intelligence

Competitor Intelligence

Competitor Intelligence

Deep analysis of competitor ads, SEO, and AI visibility

Market Research

Market Research

Uncover trends, audience insights, and market opportunities

SEO & Web Traffic Analysis

SEO & Web Traffic Analysis

Find SEO gaps, track rankings, and boost organic traffic

SEO & AI Visibility

AI SEO Content

AI SEO Content

Write and publish SEO-optimized articles automatically

AI Visibility (GEO/AEO)

AI Visibility (GEO/AEO)

Optimize your brand for generative AI search results

SEO Site Audit

SEO Site Audit

Comprehensive site audits with prioritized recommendations

Keyword Research

Keyword Research

Bulk and location-specific keyword research with AI insights

See all

By Use Case

B2B ABM

B2B ABM

Account-based marketing and B2B lead generation

D2C, Ecommerce & Brands

D2C, Ecommerce & Brands

Scale direct-to-consumer and ecommerce campaigns

Mobile Apps

Mobile Apps

User acquisition and in-app conversion optimization

PLG SaaS

PLG SaaS

Product-led growth campaigns and intent-based targeting

SMB & Startups

SMB & Startups

Fast, affordable ad management for growing teams

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Use case

Sales Support for Founders
and Small Teams

Sprites researches the accounts worth chasing, writes the outreach and the proposal, and fills the top of the funnel with ads. You send, you sell, and your CRM stays where it is.
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Reddit
LinkedIn
Google
Sprites
Meta
TikTok
AI SEO
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4.2x
average ROAS
-55%
avg CPL reduction
-76%
CAC reduction

What Sprites does for sales, and what it does not

Sprites is a marketing agent, not a sales engagement platform. It does not send outreach, dial phones, log activities or replace your CRM. What it does is the work that eats a founder’s week before any of that happens: figuring out who to target, writing the message that earns a reply, producing the proposal or deck from the material you already have, and generating demand through paid campaigns so the pipeline is not entirely outbound.

That makes it useful for exactly the teams that cannot justify a sales ops hire: a founder doing the selling, a first sales rep, a two-person agency. Connect HubSpot and Sprites reads contact and deal data for context. Upload your case studies, pricing and product docs and it writes from them. Point it at Google, Meta and LinkedIn and it runs the campaigns that bring inbound leads, staged for your approval.

How it works

Connect your accounts
1

Define the ICP and share the material

Describe who buys and why, or let Sprites derive it from your customer list, reviews and HubSpot deals. Upload case studies, pricing, decks and product documentation so the copy and proposals use real details.

Get insights and suggestions
2

Get the research and the copy

Sprites returns an ICP profile with pains and triggers, account and persona research from the web and LinkedIn, and outreach sequences per persona and funnel stage. Edit the tone and the claims before you use any of it.

Approve or create
3

Send from your tools, feed the funnel with ads

Load the copy into your email or sales tool and send. Meanwhile Sprites runs LinkedIn, Google and Meta campaigns aimed at the same ICP, so inbound demand grows alongside outbound. Every campaign waits for your approval.

Where Sprites fits in a small sales motion

What the agent does at each stage and what stays with you and your tools.

StageWhat Sprites doesWhat you get
ICP and account researchBuilds the ideal customer profile from your best customers, reviews and deal data, researches target accounts and personas on the web, and writes the trigger events and pains to lead with.An ICP document and per-account notes you can act on.
Outreach copyWrites cold email sequences, LinkedIn connection requests and follow-ups per persona and stage, with subject line options and the proof point each message should carry.Sequences ready to load into your sending tool.
Proposals and decksReads your case studies, pricing and the prospect’s brief or RFP, and drafts the proposal, one-pager or deck outline with the sections filled in.A proposal draft in your structure, ready to edit and send.
Demand generationRuns LinkedIn, Google Search and Meta campaigns aimed at the same ICP, with message ad copy per funnel stage and landing page audits, optimized weekly to a cost per lead.Inbound leads at a CPL you set, with campaigns approved by you.

An ICP built from evidence, not a whiteboard

Sprites derives the ideal customer profile from what has already worked: the customers who renewed, the deals that closed fastest in HubSpot, the reviews that mention a specific outcome. It adds outside research on the segment, the trigger events that make a company buy and the objections that come up in Reddit threads and competitor reviews. The result is a profile with the pains and language to lead with, plus per-account notes when you give it a target list.

  • ICP derived from customer lists, HubSpot deals and reviews
  • Account and persona research from the web with sources cited
  • Trigger events and objections to build the message around

Outreach copy you send from your own tools

Sprites writes the cold email sequence, the LinkedIn connection request and the follow-ups, per persona and per stage, and grounds each message in a proof point from your case studies rather than a generic claim. It checks the drafts against your brand voice. You paste them into HubSpot, your sales tool or LinkedIn and send. Sprites does not send on your behalf, which keeps deliverability and compliance in your hands.

Proposals and decks from the documents you already have

Upload your case studies, pricing sheet, product documentation and the prospect’s brief, or link them from Google Drive or OneDrive, and Sprites drafts the proposal: situation, approach, scope, pricing options, proof, next steps. For a pitch it produces the deck outline with the copy for each slide. Because it reads the source material, the numbers and claims are yours, and the draft is ready to edit rather than start from scratch.

Inbound demand from the same ICP

Outbound alone is slow for a small team. Sprites runs the paid side aimed at the same ICP: LinkedIn campaigns targeted by title and company with message ad copy per funnel stage, Google Search for the queries buyers type when they are ready, Meta lead campaigns for lighter-touch offers. It audits the landing page, optimizes weekly to a cost per lead and stages every change for your approval, so the founder who is selling is not also a media buyer.

Work from the Sprites app or from Claude and ChatGPT

Through Sprites’ official MCP server you can ask Claude, ChatGPT, Grok or any MCP-compatible assistant to research an account, draft a sequence or launch a LinkedIn campaign, with the same integrations and approval gates as the app.

Prompts you can run today

Each one opens in Sprites with the prompt pre-filled. Upload your material and the agent does the rest.

  • ICP from your customers“Using my customer list and HubSpot deals, define our ideal customer profile with the pains, trigger events and objections to lead with.”Run this in Sprites
  • Cold outreach sequence“Write a four-step cold email sequence for heads of marketing at mid-size ecommerce brands, using proof points from the case studies I uploaded.”Run this in Sprites
  • Proposal from a brief“Draft a proposal for the prospect brief I uploaded, using our pricing sheet and the two most relevant case studies, in our usual structure.”Run this in Sprites
  • LinkedIn message ads“Draft LinkedIn message ad copy tailored to my ICP and funnel stage”Run this in Sprites

Our Users Love Sprites

Growth Architects
Growth Architects

“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”

Brooks Golden

Brooks Golden

Founder · Growth Architects

Rehive
Rehive

“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”

Helghardt Avenant

Helghardt Avenant

Founder & CEO · Rehive

Coplay
Coplay

“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”

Jos van der Westhuizen

Jos van der Westhuizen

CEO · Coplay

Discover case studies →

Frequently asked questions

Does Sprites send outreach emails or LinkedIn messages?

+

No. Sprites writes the sequences, connection requests and follow-ups; you send them from HubSpot, your sales tool or LinkedIn. Keeping sending in your hands means deliverability, consent and compliance stay under your control.

Is Sprites a CRM?

+

No. It reads contact and deal data from HubSpot when connected, for context in research and copy, and it works alongside whatever CRM you use. Pipeline, activities and forecasting stay where they are.

What can it build from my documents?

+

Proposals, one-pagers, deck outlines with slide copy, battlecards and objection-handling notes, all drawn from the case studies, pricing, product docs and prospect briefs you upload or link from Google Drive and OneDrive. The claims and numbers come from your material.

How does Sprites help fill the pipeline?

+

By running the paid campaigns aimed at your ICP: LinkedIn with message ads per funnel stage, Google Search for buying-intent queries, and Meta lead campaigns. It optimizes weekly to a cost per lead and stages every change for your approval, so inbound grows while you work outbound.

Can I run this from Claude or ChatGPT?

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Yes. Sprites ships an official MCP server, so you can research accounts, draft outreach and launch campaigns from Claude, ChatGPT, Grok or any MCP-compatible assistant, using the same connected accounts and approval gates as the Sprites app.

Who is this for?

+

Founders doing their own selling, a first sales hire without ops support, and small agencies pitching new clients. Larger sales teams with an engagement platform use Sprites for the demand-generation side and for copy and research their platform does not produce.

Go deeper

  • TemplateCold outreach sales machineICP research and a full outreach sequence from one brief.Read
  • TemplateLinkedIn connection request generatorShort, specific requests per persona that earn an accept.Read
  • TemplateEmail outreach campaign generatorMulti-step sequences with subject lines and proof points.Read
  • CapabilityPDF and document analysisRead briefs, RFPs and case studies as input for proposals.Read
  • PillarLinkedIn Ads AI agentB2B campaigns aimed at your ICP, with message ads per stage.Read
  • GuideB2B and ABM marketingAccount-based campaigns for lean B2B teams.Read
  • TemplatePricing strategy analyzerCheck your pricing and packaging against the market before you quote.Read

Research, copy and demand for a team without sales ops

Sprites does the prep and runs the ads; you do the selling. Book a demo and see it on your own accounts and documents.

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