AI Social Media Marketing: Drafted Posts, Paid Social

What Sprites does for social, and what it leaves to your scheduler

Sprites does not schedule or publish organic posts to Facebook, Instagram, LinkedIn, TikTok or X, and this page will not pretend otherwise. What it does is the two things that actually decide whether social produces customers: the content and the paid distribution. It drafts posts, hooks, captions, carousels, scripts and images in your brand voice, drawing on your product, your reviews and the angles working in your ads. Then it runs the paid side, building and optimizing campaigns on Meta, TikTok, LinkedIn and Reddit through the official partner APIs.

That split is deliberate. Organic scheduling is a solved problem your existing tool handles well. Paid social is where budget is won or wasted, and where an agent that reads performance every week and stages the changes for your approval replaces the agency or freelancer who used to run it.

Stage	What Sprites does	What you get
Content planning	Builds a calendar around your launches, the topics your audience searches and discusses on Reddit, and the angles already converting in your ads, with a post format per platform.	A month of post ideas with hooks, formats and platforms assigned.
Drafting	Writes the posts, captions, carousels, LinkedIn articles and short-video scripts in your voice, generates images and ad-style creative, and checks every draft against your brand guidelines.	Ready-to-post drafts you paste into your scheduler.
Paid amplification	Turns the strongest posts and hooks into campaigns on Meta, TikTok, LinkedIn and Reddit with audiences, budgets and variants, staged for approval.	Paid campaigns built from content that already works.
Optimization	Reads paid performance weekly, moves budget to the creative and audiences with the lowest cost per result, refreshes fatigued ads and reports.	Weekly budget moves and a report on what changed.

Stage

What Sprites does

What you get

Content planning

Builds a calendar around your launches, the topics your audience searches and discusses on Reddit, and the angles already converting in your ads, with a post format per platform.

A month of post ideas with hooks, formats and platforms assigned.

Drafting

Writes the posts, captions, carousels, LinkedIn articles and short-video scripts in your voice, generates images and ad-style creative, and checks every draft against your brand guidelines.

Ready-to-post drafts you paste into your scheduler.

Paid amplification

Turns the strongest posts and hooks into campaigns on Meta, TikTok, LinkedIn and Reddit with audiences, budgets and variants, staged for approval.

Paid campaigns built from content that already works.

Optimization

Reads paid performance weekly, moves budget to the creative and audiences with the lowest cost per result, refreshes fatigued ads and reports.

Weekly budget moves and a report on what changed.

Posts and hooks written in your voice, per platform

A LinkedIn post, an Instagram caption and a TikTok script are different jobs. Sprites drafts each in the shape its platform rewards: the first line that stops a scroll, the carousel that teaches something, the thread that argues a point, the script with a hook in the first two seconds. It borrows angles from your reviews and from the ads already converting in your accounts, so the content is grounded in what customers respond to rather than a generic content calendar.

Hooks, captions, carousels, LinkedIn posts and short-video scripts per platform
Brand voice checks against your guidelines and past top performers
Trending audio and format research for TikTok and Instagram Reels

Images and ad creative generated with the copy

Sprites produces the visual with the post: product images on new backgrounds, variants of a winning ad, promo images sized for feed, Stories and Reels. For paid campaigns it generates the creative variants to test and replaces the ones that fatigue. You get a coherent set of assets rather than copy waiting on a designer.

This is where Sprites earns its keep. It builds Meta campaigns for leads, sales, traffic, app installs and messages with lookalike and custom audiences; TikTok campaigns around short-video creative; LinkedIn campaigns targeted by title and company with message ad copy per funnel stage; and Reddit campaigns aimed at the communities already discussing your category. Every campaign is staged for your approval, and a weekly Autopilot manages budgets, audiences and creative after launch.

Organic signals that decide what gets budget

The organic post that outperforms is the cheapest ad test you will run. Tell Sprites which posts earned the most saves, shares or replies and it turns them into paid campaigns with the same hook, then reads paid performance to decide which angles deserve more organic content next month. Content and spend inform each other, from one workspace.

For agencies, and from your AI assistant

Agencies run the same content and paid workflows per client workspace with white-label reporting. And through Sprites’ official MCP server you can draft a week of posts or launch a Meta campaign from Claude, ChatGPT, Grok or any MCP-compatible assistant, with the same integrations and approval gates as the app.

Our Users Love Sprites

Growth Architects

“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”

Brooks Golden

Founder · Growth Architects

Rehive

“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”

Helghardt Avenant

Founder & CEO · Rehive

Coplay

“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”

Jos van der Westhuizen

CEO · Coplay

Frequently asked questions

Does Sprites schedule or publish social media posts?

No. Sprites drafts the posts, hooks and creative, and you publish them through the scheduler or native app you already use. It does run the paid campaigns on Meta, TikTok, LinkedIn and Reddit directly, through the official partner APIs, with your approval on every change.

Which platforms can it write for?

Facebook, Instagram, LinkedIn, TikTok, X, YouTube and Reddit, each in the format the platform rewards: captions, carousels, LinkedIn posts and articles, short-video scripts, thread outlines and community posts. Paid campaigns run on Meta, TikTok, LinkedIn and Reddit.

Can it create the images and videos too?

Images, yes: product shots on new backgrounds, promo images sized per placement and variants of an existing ad. For video it writes the scripts and hooks and researches trending audio and formats; you or your editor produce the footage.

Does Sprites replace a social media agency?

For the paid side and the content, yes. It drafts the calendar and the posts and runs the campaigns an agency would manage, staged for your approval. Publishing organic posts and community replies stay with your team and your scheduler.

Can I run this from Claude or ChatGPT?

Yes. Sprites ships an official MCP server, so you can draft posts or launch and optimize paid social campaigns from Claude, ChatGPT, Grok or any MCP-compatible assistant, using the same connected accounts and approval gates as the Sprites app.

How does it keep posts on brand?

Upload brand guidelines and examples of posts that performed, and Sprites drafts to them and checks each new draft for tone, claims and formatting before you see it. The same guidelines govern the paid ad copy, so organic and paid sound like one brand.

Social Posts Drafted,Paid Social Run on Autopilot

What Sprites does for social, and what it leaves to your scheduler

How it works

Give Sprites the voice and the goal

Approve the content and the campaigns

Publish organic yourself, let paid run on Autopilot

Content and paid social, stage by stage

Posts and hooks written in your voice, per platform

Images and ad creative generated with the copy

Paid social on Meta, TikTok, LinkedIn and Reddit, run by the agent

Organic signals that decide what gets budget

For agencies, and from your AI assistant

Prompts you can run today