first direct has 153 ads in the Meta Ad Library, and 26 were running when we read it on October 2, 2026. Below is a page of creative from first direct’s 2026 advertising campaigns, the formats it uses, and how long the ads stay up.
The creative read here is 63 percent carousel, 38 percent single image. The median ad ran 6 days and the longest was still up at 38. 17 percent of everything first direct has published on Meta is still delivering, which is a brand retiring most of what it makes and scaling the survivors.
Every creative, with its copy, format and run length