Describe the goal and the products. Sprites writes the assets, generates the images, sets the audience signals and stages the whole campaign in your Google Ads account for approval.
Performance Max is easy to launch badly: one asset group, a handful of generic headlines, no audience signals and a budget Google spends wherever it likes. This template has the Google Ads agent build it properly. It reads your landing pages or product feed, proposes asset groups by product line or audience, writes the full headline, long headline and description set for each, generates the images and logos in the required ratios, and sets audience signals from your customer lists, site visitors and relevant search themes.
Budget, bidding and conversion goals are set to the target you give, with brand exclusions and URL expansion settings made explicit rather than left at defaults. The plan is staged in a review card, edited inline and created through the official Google Ads API after you approve. After launch, the same agent reads asset-level and search-term reports and proposes refreshes on a weekly Autopilot.
Sprites reads landing pages or the Merchant Center feed, checks conversion actions are recording, and confirms the goal, target and budget before building anything.
Products or offers are grouped so each asset group speaks to one theme, with its own final URL and audience signal, instead of one group carrying everything.
Text assets are written to the counts and lengths Google requires, checked for ad strength, and images are generated on brand in every required ratio.
Audience signals are built from your lists and site data plus search themes. Brand exclusions and URL expansion rules are set so PMax does not eat your brand Search traffic.
The full campaign appears in a review card: settings, asset groups, every asset and signal. Edit what you want, then approve.
The campaign is created through the official Google Ads API. A weekly Autopilot reads asset performance and search terms and proposes refreshes and exclusions.
Connect Merchant Center and build asset groups by category with listing groups, a ROAS target and feed issues checked before launch.
Run PMax alongside Search with customer match and site visitor signals, lead form assets and a CPA target, with brand terms excluded.
Reuse the proven Search messaging as PMax assets to reach Display, YouTube, Gmail and Discover with what already converts.
Build a PMax campaign per client from their own feed and brand kit, staged for the client to approve in their workspace.
Yes. It generates images and logo versions in the landscape, square and portrait ratios PMax asks for, on brand from your brand kit or product photos. You can swap in your own images at the review step. Video is suggested, not generated, so you can add a YouTube link.
Brand terms are added as brand exclusions, final URL expansion is set deliberately, and the campaign is reviewed alongside your existing Search campaigns so overlap is visible before launch. The weekly Autopilot watches search terms afterwards.
Only for retail campaigns with listing groups. Lead generation and service businesses build PMax from landing pages, text and image assets and audience signals. If you do connect a feed, Sprites checks it for disapprovals first.
It is created only after you approve the review card, and you choose whether it starts live or paused. Every setting, asset and signal is visible before that, and the creation goes through the official Google Ads API.
Yes. Sprites ships an official MCP server, so the PMax build runs from Claude, ChatGPT, Grok or any MCP-compatible assistant with the same integration and the same approval gate.
Other prompts that run on the same agent. Browse the full gallery at /templates.
