Scale Mobile App Installs
With AI
Lower your cost per install and improve post-install conversion across Meta, TikTok, and Google. AI manages campaigns, optimizes creative, and surfaces the audience signals that drive paying users—not just downloads.
How It Works
Connect your ad accounts and app data
Link Meta, TikTok, and Google accounts so Sprites sees your full UA stack—campaign structure, CPI by audience, creative fatigue signals, and post-install event data in one place.
Get AI-driven install and retention insights
Sprites surfaces which audiences, placements, and creatives are driving installs that convert to retained or paying users—not just download volume. Know where to scale and where to cut before you burn budget.
Launch, optimize, and iterate from chat
Create campaigns, pause underperformers, and rotate creative from a single conversation. Set Autopilots to monitor CPI and post-install metrics so you catch changes before they hurt your numbers.
Meta App campaign management
Create and optimize Meta App Install and App Promotion campaigns with AI. Sprites builds the right campaign structure—objective, audience, placement, and creative mix—and reviews performance to shift budget to the segments driving the highest-quality installs.
App Promo Campaign Creator
Create Meta App Promotion campaigns optimized for installs or in-app events.
Audience Builder for Apps
Find lookalike audiences based on your best-retained or highest-LTV app users.
Meta App Account Analyzer
Audit your Meta App campaigns for CPI, post-install rates, and audience fatigue.
TikTok & short-form video creative
TikTok is the fastest-growing app install channel for consumer apps. Sprites generates hook concepts, 15-30 second script frameworks, and creative briefs built for short-form video—then manages TikTok campaigns and surfaces performance insights to find what's driving installs.
TikTok App Campaign Manager
Create and manage TikTok campaigns optimized for app installs and in-app events.
Short-Form Hook Generator
Generate 5 hook variations for 15-30 second app install video ads.
TikTok Performance Insights
Get AI-generated insights and recommendations for your TikTok app install campaigns.
CPI optimization & fatigue monitoring
Cost per install creep is the silent killer of mobile UA programs. Sprites monitors CPI trends, flags creative fatigue before CTR collapses, and surfaces the exact ad sets and audiences to scale or cut—so you keep install volume while holding target economics.
CPI Breakdown Analysis
Identify which audiences, placements, and creatives are driving CPI up and recommend cuts.
Creative Fatigue Detector
Surface app install creatives with rising frequency and falling CTR before performance breaks.
Autopilot: CPI Monitor
Schedule a recurring CPI check that alerts you when install costs break your target.
Mobile app campaign & optimization templates
Meta Ads: Sales Campaign Creator - App Promo
Create Meta sales campaigns optimized for app promotion and installs.
Meta Ads: Analyzer
Analyze ad accounts and app campaigns with deep performance insights and CPI recommendations.
TikTok Campaign Management
Create and manage TikTok campaigns for app installs and in-app events.
Meta Ads: Audience Builder
Create lookalike audiences from your highest-LTV app users for Meta campaigns.
Meta Ads: Bulk Creator
Create multiple app install campaign variants in bulk to accelerate creative testing.
TikTok Ads Insights & Recommendations
Get performance insights and prioritized actions for your TikTok app install campaigns.
Integrations
Meta Ads
TikTok Ads
Google Ads
Claude
OpenAI / ChatGPT
X / Twitter
Shopify
Our Users Love Sprites
“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”
Brooks Golden
Founder · Growth Architects
“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”
Helghardt Avenant
Founder & CEO · Rehive
“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”
Jos van der Westhuizen
CEO · Coplay
Which ad platforms does Sprites support for mobile app campaigns?
Sprites supports Meta App Campaigns (Facebook and Instagram), TikTok Ads, and Google UAC/App Campaigns. It can create, manage, and optimize campaigns on all three platforms from a single conversation, and compare CPI across platforms to help you allocate budget to the best-performing channel.
How does Sprites help lower cost per install?
Sprites analyzes your app campaigns by audience segment, placement, and creative to identify where CPI is inflated. It surfaces fatigue signals (rising frequency, falling CTR) before they tank performance, and recommends specific audience cuts, creative rotations, and bid adjustments to bring CPI back to target.
Can Sprites optimize for in-app events, not just installs?
Yes. Sprites can analyze post-install event data and optimize campaigns toward the audiences and creatives that drive the highest-quality installs—measured by Day 7 retention, in-app purchases, or subscription starts—not just raw download volume.
How does Sprites handle creative for TikTok app install campaigns?
Sprites generates hook concepts, 15-30 second script frameworks, and creative angle ideas specifically optimized for short-form video app install ads. It can then manage your TikTok campaigns, track which creative is performing, and flag fatigue before CTR drops.
Can Sprites set up recurring performance monitoring for my app campaigns?
Yes. Sprites can run as an Autopilot on any schedule you define—daily, every 3 days, weekly—to check your Meta and TikTok app campaigns, flag CPI spikes, surface creative fatigue, and send you a brief with the top actions to take. You get proactive alerts instead of discovering problems after the fact.