Scale Mobile App Installs
On Autopilot
An AI ads agent runs your Meta, TikTok and Google app campaigns around the clock: launching, rotating creative and moving budget to the audiences that bring paying users, not just downloads.
Trusted by 200+ marketing teams
How It Works
Connect your ad accounts and app data
Link Meta, TikTok and Google through official partner APIs so Sprites sees your full UA stack: campaign structure, CPI by audience, creative fatigue signals and post-install events in one place.
Let the agent scale what retains
Sprites finds which audiences, placements and creatives drive installs that become retained or paying users, then scales them and cuts the rest, with every change staged for approval before it touches an account.
Run UA on autopilot
Campaign launches, creative rotation and budget moves run around the clock. Autopilots watch CPI and post-install metrics and act before a spike costs you a week of budget.
Meta App campaign management
Sprites builds Meta App Install and App Promotion campaigns with the right objective, audience, placement and creative mix, then runs them on autopilot, shifting budget to the segments driving the highest-quality installs.
App Promo Campaign Creator
Create Meta App Promotion campaigns optimized for installs or in-app events.
Audience Builder for Apps
Find lookalike audiences based on your best-retained or highest-LTV app users.
Meta App Account Analyzer
Audit your Meta App campaigns for CPI, post-install rates, and audience fatigue.
TikTok & short-form video creative
TikTok is the fastest-growing app install channel for consumer apps. Sprites generates hook concepts, 15-30 second script frameworks and creative briefs built for short-form video, then runs the TikTok campaigns and rotates in what is driving installs.
TikTok App Campaign Manager
Create and manage TikTok campaigns optimized for app installs and in-app events.
Short-Form Hook Generator
Generate 5 hook variations for 15-30 second app install video ads.
TikTok Performance Insights
Get AI-generated insights and recommendations for your TikTok app install campaigns.
CPI optimization & fatigue monitoring
Cost per install creep is the silent killer of mobile UA. Sprites watches CPI trends, refreshes creative before CTR collapses and scales or cuts the exact ad sets and audiences, so you keep install volume while holding target economics.
CPI Breakdown Analysis
Identify which audiences, placements, and creatives are driving CPI up and recommend cuts.
Creative Fatigue Detector
Surface app install creatives with rising frequency and falling CTR before performance breaks.
Autopilot: CPI Monitor
A recurring CPI check that acts when install costs break your target and tells you why.
Mobile app campaign & optimization templates
Meta Ads: Sales Campaign Creator - App Promo
Create Meta sales campaigns optimized for app promotion and installs.
Meta Ads: Analyzer
Analyze ad accounts and app campaigns with deep performance insights and CPI recommendations.
TikTok Campaign Management
Create and manage TikTok campaigns for app installs and in-app events.
Meta Ads: Audience Builder
Create lookalike audiences from your highest-LTV app users for Meta campaigns.
Meta Ads: Bulk Creator
Create multiple app install campaign variants in bulk to accelerate creative testing.
TikTok Ads Insights & Recommendations
Get performance insights and prioritized actions for your TikTok app install campaigns.
Integrations
Meta Ads
TikTok Ads
Google Ads
Claude
OpenAI / ChatGPT
X / Twitter
Shopify
Our Users Love Sprites
“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”
Brooks Golden
Founder · Growth Architects
“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”
Helghardt Avenant
Founder & CEO · Rehive
“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”
Jos van der Westhuizen
CEO · Coplay
Questions, answered
Which ad platforms does Sprites support for mobile app campaigns?
Meta App Campaigns (Facebook and Instagram), TikTok Ads and Google App Campaigns, all through official partner APIs. One agent creates, runs and optimizes campaigns on all three, compares CPI across them and moves budget to the best-performing channel.
How does Sprites help lower cost per install?
Sprites analyzes app campaigns by audience, placement and creative to find where CPI is inflated, catches fatigue signals (rising frequency, falling CTR) before they tank performance, and makes the audience cuts, creative rotations and bid changes that bring CPI back to target, each staged for approval.
Can Sprites optimize for in-app events, not just installs?
Yes. Sprites reads post-install event data and optimizes toward the audiences and creatives that drive installs measured by Day 7 retention, in-app purchases or subscription starts, not raw download volume.
How does Sprites handle creative for TikTok app install campaigns?
Sprites generates hook concepts, 15-30 second script frameworks and creative angles built for short-form app install ads, then runs the TikTok campaigns, tracks which creative performs and rotates in fresh variants before CTR drops.
Can Sprites set up recurring performance monitoring for my app campaigns?
Yes. Autopilots run on any schedule you define, daily, every 3 days or weekly, to check Meta and TikTok app campaigns, act on CPI spikes and creative fatigue, and send you a brief of what changed. You get the actions taken, not a problem discovered after the fact.
Do we need a dedicated UA hire to use Sprites?
No. The agent runs Meta, TikTok and Google app campaigns on autopilot and one marketer sets the CPI target and approves the changes, which is how most early app teams staff it. Use it in the Sprites app, or drive it from Claude, ChatGPT or Grok through MCP; both use the same official partner integrations and approval gates.