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Goal Optimization (ROAS & CPL)

Goal Optimization (ROAS & CPL)

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SMB & Startups

Resources

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Run and Optimize Ads

Goal Optimization (ROAS & CPL)

Goal Optimization (ROAS & CPL)

AI-driven ROAS and CPL improvements across all ad accounts

Meta Ads

Meta Ads

Scale Facebook & Instagram campaigns with AI

Google Ads

Google Ads

Optimize Search, PMax, and Shopping campaigns

LinkedIn Ads

LinkedIn Ads

B2B targeting, sponsored content, and ABM

TikTok Ads

TikTok Ads

Short-form video campaigns and performance optimization

Create & Analyze Creative

Creative Analytics

Creative Analytics

Analyze winning hooks, angles, and ad concepts from competitors

Ad Generator

Ad Generator

Generate high-converting ad creatives for any platform

Ad Hooks & Angles

Ad Hooks & Angles

Research viral hooks and angles from Reddit, Instagram, and YouTube

Research & Intelligence

Competitor Intelligence

Competitor Intelligence

Deep analysis of competitor ads, SEO, and AI visibility

Market Research

Market Research

Uncover trends, audience insights, and market opportunities

SEO & Web Traffic Analysis

SEO & Web Traffic Analysis

Find SEO gaps, track rankings, and boost organic traffic

SEO & AI Visibility

AI SEO Content

AI SEO Content

Write and publish SEO-optimized articles automatically

AI Visibility (GEO/AEO)

AI Visibility (GEO/AEO)

Optimize your brand for generative AI search results

SEO Site Audit

SEO Site Audit

Comprehensive site audits with prioritized recommendations

Keyword Research

Keyword Research

Bulk and location-specific keyword research with AI insights

See all

By Use Case

B2B ABM

B2B ABM

Account-based marketing and B2B lead generation

D2C, Ecommerce & Brands

D2C, Ecommerce & Brands

Scale direct-to-consumer and ecommerce campaigns

Mobile Apps

Mobile Apps

User acquisition and in-app conversion optimization

PLG SaaS

PLG SaaS

Product-led growth campaigns and intent-based targeting

SMB & Startups

SMB & Startups

Fast, affordable ad management for growing teams

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Template

Build a Google Ads Search Campaign
From One Prompt

Describe the product and the goal. Sprites researches keywords, structures ad groups, writes the ads and stages the campaign in your account for approval.

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Google
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What this template does

This template runs the Google Ads agent through a full Search campaign build. It starts from your landing page and goal, researches keywords through the Google Ads API, groups them into tight ad groups, writes responsive search ads with the full headline and description set, adds negatives and match types, and proposes a daily budget and bidding strategy that fit the goal.

Nothing is created until you approve it. The plan shows every keyword, ad and setting; edit what you like in the review card, approve, and Sprites creates the campaign through the official Google Ads API in your account. Once it is live, the same agent can run the optimization: search-term mining, negatives, bid changes and ad refreshes on a weekly Autopilot.

Run it in Sprites

“Create a Google Ads Search campaign for me”

Sign in, paste nothing: this prompt opens pre-filled. Sprites asks for what it needs, shows the plan, and waits for your approval before anything reaches an account.

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Inputs and outputs

What you provide

  • The landing page URL (Sprites reads the page for offer, audience and proof points)
  • The goal: leads, sales, calls or sign-ups, with a target CPA or ROAS if you have one
  • Budget range and the locations and languages to target
  • Optional: your own keyword list or a CSV export from another tool

What you get

  • Keyword set with match types, grouped into themed ad groups
  • Responsive search ads per ad group: up to 15 headlines and 4 descriptions, with pinning where it matters
  • Negative keyword list built from the research, so obvious waste never serves
  • Campaign settings: budget, bidding strategy, networks, locations, ad schedule
  • The campaign created in your Google Ads account after approval, with conversion tracking checked

How it runs

  1. Step 1

    Read the offer

    Sprites opens the landing page, extracts the product, audience, pricing and proof points, and confirms the goal and budget with you before researching anything.

  2. Step 2

    Research keywords

    Pulls search volumes and competition through the Google Ads API, expands from seed terms, and filters to intent that matches the goal. Your own keyword list or CSV is merged in if you provide one.

  3. Step 3

    Structure ad groups

    Clusters keywords into tight ad groups so each ad can speak to one intent, sets match types, and builds the negative list from everything that was researched and rejected.

  4. Step 4

    Write the ads

    Drafts responsive search ads per ad group with headlines that carry the keyword, the offer and the proof, plus descriptions and sitelink suggestions. Ad strength is checked before you see them.

  5. Step 5

    Stage for approval

    Presents the full plan in a review card: keywords, ads, budget, bidding and settings. You edit inline and approve. Nothing has touched your account yet.

  6. Step 6

    Create and hand off

    Creates the campaign through the official Google Ads API, verifies conversion tracking, and offers to schedule a weekly optimization Autopilot for search terms, negatives and bids.

Where teams use it

  • Lead generation

    Capture high-intent searches for a service or B2B product with ad groups built around problem, solution and brand terms, and a CPA target the bidding strategy is set to.

  • Ecommerce

    Launch Search alongside Shopping or Performance Max with transactional keywords, product-specific ad copy and a ROAS target, then let the Autopilot shift budget to what converts.

  • Local services

    Geo-targeted campaigns with location-specific headlines, call assets and an ad schedule that matches opening hours.

  • Agencies

    Build the same campaign structure across client workspaces in minutes, with every plan staged for the client to approve and white-label reporting after launch.

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Frequently asked questions

Does Sprites create the campaign in my account or just give me a plan?

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Both, in that order. It shows the full plan first and creates the campaign through the official Google Ads API only after you approve. You can also export the plan if you would rather build it yourself.

Where do the keywords come from?

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From the Google Ads API keyword planning data, expanded from your landing page and seed terms, plus any list or CSV you provide. Sprites filters by intent and competition so the campaign does not launch on broad research terms.

Does it work for small budgets?

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Yes. Sprites sizes the keyword set and ad group count to the budget so the campaign gets enough clicks per ad group to learn. Small accounts usually launch with fewer, tighter ad groups and exact and phrase match.

Can it manage the campaign after launch?

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Yes. Schedule the Google Ads optimization Autopilot and Sprites mines search terms, adds negatives, adjusts bids and budgets, refreshes ads and reports weekly, with each change staged for approval.

Can I run this from Claude or ChatGPT?

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Yes. Sprites ships an official MCP server, so the same build runs from Claude, ChatGPT, Grok or any MCP-compatible assistant, with the same approval gate before anything reaches the account.

Related templates

Other prompts that run on the same agent. Browse the full gallery at /templates.

  • TemplateGoogle Ads Performance Max Campaign BuilderDescribe the goal and the products. Sprites writes the assets, generates the images, sets the audience signals and stages the whole campaign in your Google Ads account for approval.Read
  • TemplateGoogle Ads Campaign OptimizerSprites analyzes your campaigns down to the search term, proposes the changes that lower CPA or raise ROAS, and applies them after you approve. Schedule it and the optimization runs itself.Read
  • TemplateAd Copy Generator with Multiple AnglesOne brief in, a test-ready set of ad copy out: each angle written for the platform it will run on, within its character limits, and staged as ads in your account when you say so.Read
  • TemplateLanding Page CRO AuditSprites reads your landing page the way a visitor from an ad does, finds where the copy, offer, structure and form lose people, and gives you fixes ranked by impact, with the rewrites drafted.Read

One template is a start. Sprites runs the whole account.

Every template here is one prompt to the same agent that plans, launches and optimizes campaigns across Google, Meta, LinkedIn, TikTok and Reddit, and keeps your SEO moving. Set a goal, approve the plan, and let it run.

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