Sprites pulls your competitors' active Facebook and Instagram ads, works out which angles and formats they keep paying for, and turns that into ads to test in your own account.
The Meta Ad Library shows every active ad a page runs, but reading it by hand is slow and it tells you nothing about which ads matter. This template has the Meta agent do the reading. It pulls the active ads for each competitor page, groups them by concept, and uses run length and the number of variants as the signal: an ad that has stayed live for months, or that exists in ten variations, is one the advertiser has data to keep.
The report covers angles, offers, hooks, formats and landing pages, then compares them with what you run today. Sprites also draws on the Sprites Ads Library, which holds ads from Meta, Google, LinkedIn and TikTok, so you can see the same competitor across channels. The result is a test plan: the gaps worth attacking, the proven formats to borrow, and draft ads that the Meta agent can stage in your account for approval.
The Meta agent fetches each competitor's active ads from the Meta Ad Library, with start dates, formats, copy and creative, and adds matching ads from the Sprites Ads Library where the competitor runs on other channels.
Ads are clustered into concepts so ten variants of one hook read as one idea. Run length and variant count give each concept a persistence score.
For each competitor, Sprites summarizes the angles, offers, hooks, formats and landing pages they rely on, and where they have shifted recently.
Your own active ads are read the same way, so the report shows what the market is testing that you are not, and where you already lead.
Sprites writes ads for the opportunities you pick, generates creative if needed, and stages them in the campaign you choose. Nothing goes live until you approve.
Before the first campaign, learn which formats and offers the incumbents keep paying for so the launch tests proven ground plus one real difference.
When results decline, see what competitors have changed in the last quarter and what has persisted, and rebuild the test plan around it.
Track discount levels, trial lengths and bundle structures across the market so your offer is set with evidence.
Deliver a competitor ad review per client each month as a white-label report, with the recommended tests already staged in their account.
From the Meta Ad Library, which publishes every active ad a Facebook page runs, and from the Sprites Ads Library, which collects ads across Meta, Google, LinkedIn and TikTok. Sprites reads copy, creative, format and start date; it does not see a competitor's spend or results.
It cannot see their metrics, so it uses persistence: ads that have run for a long time and concepts that exist in many variants are the ones the advertiser has data to keep. That is the same signal experienced media buyers read in the Ad Library.
Yes, through the Sprites Ads Library, which holds ads from those channels alongside Meta. Ask for a cross-channel view and the report shows how a competitor's messaging changes by platform.
On request. Pick the opportunities you want to test and the Meta agent writes the ads, generates creative if needed and stages them in your ad set. They sit in a review card until you approve them.
Yes. Sprites ships an official MCP server, so you can ask for a competitor ad review from Claude, ChatGPT, Grok or any MCP-compatible assistant and get the same report and staging flow.
Yes. The Meta Ad Library is a public transparency tool and Sprites reads it as any visitor can, through Meta's own interfaces. Sprites does not access competitor accounts or private data.
Other prompts that run on the same agent. Browse the full gallery at /templates.
