AI ad generator
An AI ad generator and AI ad creator for teams that also need an ad maker to launch. Sprites writes copy, headlines and image concepts, launches the winners, and keeps testing on autopilot.
No more days in production, and no creative retainer for ads that do not perform.
Trusted by 200+ marketing teams
How It Works
Describe your product and goal
Tell Sprites your product, audience and campaign objective. Connect your ad accounts and it bases new creative on your actual top performers.
Sprites generates platform-ready creative
Copy, headlines and image concepts formatted for each platform's specs and best practices, whether Meta, Google, LinkedIn or TikTok, not a generic template.
Approve and launch
Approve the creative and Sprites launches it as a campaign in your ad account, then keeps testing new variations and retiring the losers on autopilot. Or export it with full specs for your creative team.
Meta & social ad copy
Sprites writes primary text, headlines and descriptions for Facebook and Instagram, tests several angles at once (social proof, urgency, benefit-led, UGC-style), and keeps the winners running.
Meta Ad Copy Generator
10 primary text and headline variations across different emotional angles.
Bulk Ad Creator
Multiple campaigns and ad variants built and launched from a single brief.
UGC Script to Ad
A UGC script turned into a complete ad set with copy, captions and CTA variations.
Google Ads copy
Sprites writes responsive search ad headlines and descriptions, PMax assets and keyword-matched copy at scale, follows Google's best practices so Ad Strength stays high, and launches them into your campaigns.
LinkedIn & B2B ad creative
Sprites writes sponsored content, message ad scripts and creative directions for LinkedIn, tailored to your ICP's seniority, function and funnel stage rather than generic B2B messaging.
Ad generation templates
Meta Ads: Bulk Creator
Create multiple Meta Ads campaigns, ad variants, and carousel ads in bulk from one brief.
Google Ads: PMax Campaign Creator
Create Performance Max campaigns with full asset groups from your product brief.
Google Ads: Search Campaign Creator
Build Search campaigns with keyword-matched ad copy for each ad group.
LinkedIn Ads: Sponsored content
Generate copy and creative directions for LinkedIn feed formats: single image, carousel, and video.
Meta Ads: Sales Campaign Creator - Website
Create sales campaigns optimized for website conversions with AI-generated ad copy.
LinkedIn Ads: Message ads
Draft conversation-style message ads tailored to your ICP and funnel stage.
Integrations
Meta Ads
Google Ads
LinkedIn Ads
TikTok Ads
Claude
OpenAI / ChatGPT
Shopify
Our Users Love Sprites
“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”
Brooks Golden
Founder · Growth Architects
“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”
Helghardt Avenant
Founder & CEO · Rehive
“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”
Jos van der Westhuizen
CEO · Coplay
Before you generate: the research behind a good ad
A generator is only as good as the angle you hand it. These pages cover the analysis step that decides what to make.
- ProductCreative analyticsAnalyse the hooks, angles and formats behind ads that work, then brief the next test from the result.Read
- WorkflowAnalyze competitor ads and turn winning patterns into hooksFind the longest-running ads in a competitor's library and break them into elements you can reuse.Read
- TaxonomyAd hook styles: categorize, analyze and test themSeven hook styles with real examples, and how to spot the one your account never tests.Read
- Free toolAds libraryLive ads from more than eighty advertisers, with hooks, formats and run lengths already parsed.Read
Questions, answered
What ad formats can Sprites generate creative for?
Meta (Facebook and Instagram) single image, carousel, video and collection ads; Google responsive search ads, PMax asset groups and display ads; LinkedIn sponsored content, message ads and conversation ads; and TikTok video ad scripts and hooks.
Can Sprites publish the ads it generates directly to my ad accounts?
Yes. With connected accounts, Sprites launches the generated creative as a campaign, creating the campaign, ad set and ad in one flow through the official partner APIs, then keeps testing and optimizing it. Every ad is staged for your approval before it goes live.
Can we run ad creative without a designer on staff?
Yes. Sprites writes, tests and refreshes creative across Google, Meta, Microsoft, LinkedIn, TikTok and Reddit as part of running the account, so a startup team ships new concepts weekly without a designer or a production contractor in the loop. You review the variants and approve what runs.
Can I generate ads based on my existing top performers?
Yes. Connect your Meta or Google account and tell Sprites to base new creative on your top-performing ads. It reads what is working (hooks, formats, copy patterns) and generates variations built to extend that performance.
Can I generate ads from Claude or ChatGPT?
Yes. Sprites ships an official MCP server, so you can generate and launch ads from Claude, ChatGPT, Grok or any MCP-compatible assistant, or work in the Sprites app. Both use the same official partner integrations and the same approval gates.
How many ad variations can Sprites generate at once?
There is no hard limit. Generate 5, 20 or 50 variations in a session, and for bulk campaigns the Meta Ads Bulk Creator builds multiple campaigns with distinct ad sets and creative variations in one run.