AI Visibility
For Your Brand
Whether ChatGPT, Perplexity, Gemini and Google AI Overviews mention and recommend your brand. Check it free in 60 seconds, track it over time, and let Sprites fix what drops.
Trusted by 200+ marketing teams
How Sprites measures and improves AI visibility
Benchmark your AI visibility
Sprites runs buyer prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews and logs which brands each engine cites, including how you are described.
Improve the pages losing the citation
Each lost prompt becomes a page-level fix: Sprites rewrites or drafts the page with the structure answer engines quote and queues it for your approval. The practice behind it is answer engine optimization.
Track what moves
The same prompts run again on a schedule, so a change in mention share, sentiment or cited pages can be tied to the page that caused it.
Three ways to start
Pick the step that matches where you are. Each one has its own page.
- 01
Check visibility free
Enter your brand and see how ChatGPT, Gemini and Perplexity describe it today, with a free 0–100 score and verdict. One email opens the sources behind each engine.
Free AI visibility checker - 02
Track visibility over time
Repeat your buyer prompts every week, record mentions, position, sentiment and citations per engine, and see which prompts you entered or dropped out of.
AI visibility tracking - 03
Improve pages losing citations
Sprites rewrites the page behind each lost prompt with the structure answer engines quote, then publishes it through your CMS under your approval.
Start 7-day trial
AI visibility tracking
See how ChatGPT, Perplexity, Gemini, and Google AIO describe your brand across the prompts buyers actually use.
Fix what dropped
Turns each lost prompt into a page-level fix, drafted with the structure answer engines quote and queued for your approval.
AI visibility templates
GEO + AEO site audit
Audit your site for the structure AI engines quote — schema, headings, entity coverage, quotable answers.
Keyword research for AI answers
Find the buyer prompts AI engines receive and map them to pages.
FAQ + HowTo schema pass
Add FAQPage and HowTo schema to your top pages so AI engines can quote them directly.
Competitor mention audit
See how competitor brands are described in AI answers vs yours — and find the content gaps.
Answer-first content rewrite
Rewrite your top pages with TL;DR blocks, question-style H2s, and entity coverage AI engines reward.
AI visibility roadmap
Build a 90-day roadmap to lift mention share in ChatGPT, Perplexity, and Google AI Overviews.
Covers every answer engine that matters
OpenAI / ChatGPT
Claude
SEO Research
WordPress
Shopify
Gmail
Our Users Love Sprites
“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”
Brooks Golden
Founder · Growth Architects
“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”
Helghardt Avenant
Founder & CEO · Rehive
“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”
Jos van der Westhuizen
CEO · Coplay
The AI visibility cluster
Everything on this site about being found in AI search, from the free checker to the methodology.
- Free toolFree AI visibility checkerLive query of ChatGPT, Gemini and Perplexity. A free 0–100 score, with the per-engine breakdown one email away.Read
- Free toolFree AEO graderAn A–F grade across five dimensions, and the three fixes that move it most.Read
- ProductAI visibility trackingRepeat your buyer prompts weekly across every engine and turn the losses into page-level work.Read
- GuideAnswer engine optimizationThe practice: how answer engines pick sources and the formatting that earns the citation.Read
- GuideGenerative engine optimizationEntity authority, citable blocks and conversational queries, with the evidence behind each tactic.Read
- ComparisonBest AI visibility tools, comparedEighteen platforms on methodology, engine coverage, fan-out depth and price.Read
- ComparisonBest AEO tools by jobGraders, trackers and the tools that actually fix the gap, with 2026 prices.Read
- ExplainerAI visibility score explainedWhat the number measures, how each engine differs and what moves it.Read
- How-toHow to check your AI visibility scoreThe manual method, prompt sets, and benchmarks by category.Read
- GuideWhat AI tool improves search visibility?The direct answer to the buyer question, by what you are trying to improve.Read
- ExecutionAI SEO automationThe execution system: research, content, technical fixes and publishing, approved by you.Read
Questions, answered
What is AI visibility?
AI visibility is how often your brand appears, and how it is described, in answers from AI engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews. It is the AI-search equivalent of rank tracking, measured as mentions, position, sentiment and citations across a set of buyer prompts.
What is the best AI visibility tool?
Sprites is an AI visibility tool that tracks mentions across ChatGPT, Perplexity, Gemini and Google AI Overviews, identifies why you are or are not being cited, and rewrites the pages that lose the citation. Pure monitoring tools stop at the report; the best AI visibility tools guide compares the whole category.
What is an AI visibility score?
An AI visibility score is a 0–100 measure of how well answer engines know and recommend a brand, built from mention rate, position, sentiment and citations across a set of buyer prompts. Under 20 is invisible, 50 and above is established. The AI visibility score explained guide covers how it is calculated and what moves it.
How do I check my AI visibility?
Use the free AI visibility checker on this site: enter your brand and it queries ChatGPT, Gemini and Perplexity live, returning a 0–100 score per engine with the sources and competitors behind it. For a trend rather than a snapshot, run the same buyer prompts on a schedule, which Sprites automates as AI visibility tracking.
How is AI visibility different from SEO?
SEO optimizes for the ten blue links. AI visibility is whether you appear in the one answer an AI assistant gives. They share signals but diverge on format: AI answers reward concise, structured, entity-dense pages, while SEO rewards depth and backlinks.
How do AEO and GEO relate to AI visibility?
Answer engine optimization (AEO) and generative engine optimization (GEO) are the practices; AI visibility is the outcome they move. AEO is about the format that earns a citation, GEO is about the entity authority behind it. Each has its own guide on this site; this page is about measuring and improving the result.
Do Ahrefs and Semrush track AI visibility?
They do now, as add-ons: Ahrefs Brand Radar and Semrush AI Visibility report mentions and citations alongside their SEO data. Both stop at the report. Sprites tracks the same engines and then rewrites the pages that are losing the citation, inside the same agent that runs your ads on autopilot across Google, Meta, Microsoft, LinkedIn, TikTok and Reddit.
Can I use Sprites from Claude, ChatGPT or Grok?
Yes. Sprites ships an official MCP server, so you can run a visibility audit, pull the prompts you lost and approve the page rewrites from Claude, ChatGPT, Grok or any MCP-compatible assistant, or work in the Sprites app. Either way it uses the same engines, CMS connections and approval step.