AI Visibility Tracking
That Ends in a Fix
Repeat your buyer prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews every week. See where you enter the answer, where you drop out, and let Sprites rewrite the page that lost the citation.
Trusted by 200+ marketing teams
How AI visibility tracking works
Build the prompt set
Sprites derives the buyer prompts in your category from keyword data and the questions engines associate with your brand, then you edit the list. Fifty to a few hundred prompts is typical.
Run them on a schedule
Every week each prompt runs against ChatGPT, Perplexity, Gemini and Google AI Overviews. Mentions, position, sentiment, cited pages and the competitors in the answer are recorded per engine, with repeated runs where engines are non-deterministic.
Fix what dropped
A lost citation becomes a task: Sprites identifies the page that used to win it, or the page that is missing, and rewrites or drafts it with the structure engines quote, for your approval.
Recurring prompt runs
The same buyer prompts, every week, across ChatGPT, Perplexity, Gemini and Google AI Overviews, with mentions, position, sentiment and citations recorded per engine.
History and alerts
Every run is kept, so you see the prompts you entered or dropped out of, and get an alert when a competitor takes a tracked slot.
AI visibility tracking templates
GEO + AEO site audit
Audit your site for the structure AI engines quote — schema, headings, entity coverage, quotable answers.
Keyword research for AI answers
Find the buyer prompts AI engines receive and map them to pages.
FAQ + HowTo schema pass
Add FAQPage and HowTo schema to your top pages so AI engines can quote them directly.
Competitor mention audit
See how competitor brands are described in AI answers vs yours — and find the content gaps.
Answer-first content rewrite
Rewrite your top pages with TL;DR blocks, question-style H2s, and entity coverage AI engines reward.
AI visibility roadmap
Build a 90-day roadmap to lift mention share in ChatGPT, Perplexity, and Google AI Overviews.
Covers every answer engine that matters
OpenAI / ChatGPT
Claude
SEO Research
WordPress
Shopify
Gmail
Our Users Love Sprites
“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”
Brooks Golden
Founder · Growth Architects
“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”
Helghardt Avenant
Founder & CEO · Rehive
“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”
Jos van der Westhuizen
CEO · Coplay
Before and around tracking
Check where you stand first, then read what the score and the category mean.
- Free toolCheck your current AI visibilityLive query of ChatGPT, Gemini and Perplexity. A free 0–100 score, with the per-engine breakdown one email away.Read
- ComparisonPeec AI alternativesTrackers that monitor, and the ones that also write and publish the fix.Read
- ComparisonProfound alternativesSelf-serve options for teams priced out of an enterprise AI visibility contract.Read
- HubWhat AI visibility meansThe category, why it matters, the engines covered and how Sprites measures and improves it.Read
- ExplainerAI visibility score explainedWhat the number measures, how each engine differs and what moves it.Read
- ComparisonBest AI visibility tools, comparedEighteen platforms on methodology, engine coverage, fan-out depth and price.Read
- How-toHow to check your AI visibility scoreThe manual method, prompt sets, and benchmarks by category.Read
Questions, answered
What is AI visibility tracking?
AI visibility tracking runs a fixed set of buyer prompts against answer engines, ChatGPT, Perplexity, Gemini and Google AI Overviews, on a schedule and records whether your brand is mentioned, where it appears, how it is described and which pages the engine cited. Repeating the same prompts is what turns a snapshot into a trend.
What is AI visibility?
AI visibility is whether answer engines mention and recommend your brand when buyers ask, and how they describe it. This page covers the tracking workflow; what AI visibility means, why it matters and how Sprites improves it is on the AI visibility page.
How is tracking different from the free AI visibility checker?
The checker runs once, for one brand, across three engines, and answers 'where do I stand today'. Tracking repeats a whole prompt set every week, adds Google AI Overviews, records competitors and citations per prompt, and turns each loss into page-level work. The checker is the free front door; tracking is the product.
Which AI engines does Sprites track?
ChatGPT, Perplexity, Gemini and Google AI Overviews and AI Mode, with repeated runs per prompt because engine answers are non-deterministic. Coverage is added as new engines reach meaningful buyer share.
What does an AI visibility tracking tool measure?
Per prompt and per engine: mention (was the brand in the answer), position (first, in a list, or a footnote), sentiment, the pages cited, and the competitors named. Aggregated: mention share, share of voice against named competitors, citation share by domain, and the prompts where you entered or dropped out since last week.
Can it track competitors?
Yes. Every run records which brands appeared in the answer, so competitor mention share and the prompts where a rival replaced you are first-class views. Alerts fire when a competitor enters or leaves a tracked prompt.
How does Sprites fix a lost citation?
It looks at the pages the engine cited instead, identifies the structure and facts they carry that yours does not, and rewrites your page or drafts a new one with answer-first paragraphs, question-style headings, entity coverage and FAQ or HowTo schema. The change is proposed for approval and published through your CMS connection. The same agent also runs your ads on autopilot across Google, Meta, Microsoft, LinkedIn, TikTok and Reddit.
How often should AI visibility be tracked?
Weekly is the practical cadence: engines update retrieval constantly, but page changes take days to weeks to show up, so daily runs mostly measure noise. Sprites runs weekly by default and lets you rerun a prompt set on demand after a publish.
Can I use Sprites from Claude, ChatGPT or Grok?
Yes. Sprites ships an official MCP server, so you can run your tracked prompts, read the weekly citation-loss report and approve rewrites from Claude, ChatGPT, Grok or any MCP-compatible assistant, or work in the Sprites app. Either way it uses the same engines, CMS connections and approval step.