Fix Google Ads problems
Most broken Google Ads accounts break in one of four places: conversion tracking, delivery, search-term waste or policy. Pick the status or symptom you see, get the cause in two lines, then fix it by hand or let Sprites stage the fix for your approval.
- Conversion trackingStatuses like Misconfigured, Awaiting conversions and Unverified, and conversions that never reach the Conversions column.13 problems
- Ads not showingNo impressions, not spending, Eligible (limited), limited by budget. Usually budget, bids, targeting or approval, in that order.10 problems
- Search terms and negativesBroad match bleeding budget into junk queries, negatives at the wrong match type, and the search terms report itself.11 problems
- Disapproved and limited by policyEvery common disapproval reason, what triggers it, and whether the fix is in the ad or on your site.25 problems
Fix your Meta ads
Most Meta problems are one of four things: something is blocking delivery, the ad set cannot learn, review said no, or the pixel is not telling Meta what happened. Find yours below and fix it by hand, or let Sprites read the account, propose the fix for you to approve, and show where tracking breaks.
- Not spending or not deliveringSpend stops for a short list of reasons: billing, a paused parent, a bid below the auction, an audience too small to buy, or an ad stuck in review.9 problems
- Learning phase and learning limitedAn ad set needs about 50 optimization events in 7 days to leave learning. Too many ad sets, too little budget or too rare an event keeps it there.3 problems
- Rejected adsA rejection names the policy. Fix the ad or the landing page, then request another review, or publish a corrected copy.5 problems
- Pixel and Conversions APIAds optimize on the events Meta receives. A pixel that stops firing, a server side that goes quiet, events counted twice or a weak match score all show up as worse results.12 problems
Fix your LinkedIn ads
LinkedIn problems split in two: tracking that does not count, and ads that do not deliver. Find yours below and fix it by hand, or let Sprites check your site and account and propose the fix for you to approve.
- Insight Tag and conversion trackingA conversion counts when the tag or the Conversions API sends it, a rule matches it, and the rule is attached to the ad set. Most broken tracking misses one of the three.6 problems
- Not delivering, not spending, rejectedCampaign Manager names the reason on the status. When it says Active and still nothing spends, the bid or the audience is the problem.4 problems
Fix your Reddit ads
Reddit problems come down to review, the bid and the targeting. Find yours below and fix it by hand, or let Sprites read the account and propose the fix for you to approve.
Fix Microsoft Ads problems
Microsoft Ads breaks the same way Google Ads does, with its own editorial rules and its own negative keyword lists. Pick the problem, get the cause, fix it by hand or let Sprites stage the fix for your approval.
Why your tools disagree on conversions
Every tool counts a conversion its own way: different attribution windows, different models, different dates, and different blind spots when a click ID or UTM gets stripped. Pick the two tools that disagree and see where they split and which one to trust for which decision.
- Tool vs ad platformYour analytics or CRM against the ad platform, pair by pair: what each counts, and why the gap is the size it is.10 problems
- Click IDs, UTMs and modelsThe parameters that carry a click to a conversion, where they get lost, and the attribution models and windows that decide who gets credit.12 problems
Stop fixing ad accounts by hand
Connect Google Ads, Microsoft Ads, Meta, LinkedIn or Reddit. Sprites finds what is broken and stages the change for your approval.