Every conversion tracking problem
Statuses like Misconfigured, Awaiting conversions and Unverified, and conversions that never reach the Conversions column.
- Google Ads conversion action inactiveNow labeled Misconfigured. The tag stopped firing.Sprites diagnoses this
- Google Ads no recent conversionsNow labeled Awaiting conversions. Tag works, nobody converted.Sprites diagnoses this
- Google Ads unverified conversionThe tag has never fired. Usually the snippet never went live.Sprites diagnoses this
- Google Ads conversions not trackingThe tag is not firing. Find the day it stopped.Sprites diagnoses this
- Google Ads conversions not showingRecorded, but secondary. Check All conversions first.Sprites fixes this
- Google Ads not recording conversionsReal leads, zero recorded. The tag misses the moment.Sprites diagnoses this
- Google Ads conversion tracking not workingThe status tells you which half broke. Start there.Sprites diagnoses this
- GA4 conversions not showing in Google AdsLink, auto-tagging, key event, import. Then wait 24 hours.Sprites diagnoses this
- Shopify Google Ads conversion tracking not workingThe checkout upgrade removed old scripts. Use one tracking path.Sprites diagnoses this
- Enhanced conversions needs attentionOn, but no usable customer data. The diagnostics report names why.Manual fix
- How to set up conversion tracking in Google AdsCreate the action, install the tag, test it, make it primary.Sprites fixes this
- Google Ads conversions dropped to zeroZero overnight is tracking, not the auction. Find the day.Sprites diagnoses this
- Google Ads primary vs secondary conversionsPrimary drives bidding. Secondary is reporting only.Sprites fixes this
Let Sprites find it
Connect the account. Sprites reads it, names the problem and stages the change for your approval where it can make one.