Hit Your ROAS and CPL
Goals On Autopilot
Give Sprites a ROAS, CPL or CAC target and it runs every ad account toward it around the clock: moving budget to what works, pausing what does not, and reporting back.
One agent for Google, Meta, Microsoft, LinkedIn, TikTok and Reddit, with every change staged for your approval.
Trusted by 200+ marketing teams
How It Works
Set your performance goal
Tell Sprites your target ROAS, CPL or CPA across any mix of Google, Meta, Microsoft, LinkedIn, TikTok and Reddit accounts. No setup, just describe what you want to hit.
Sprites lines up the changes
It reads live campaign data and stages the highest-impact moves: budget reallocation, bid adjustments, ad sets to pause, creative to refresh.
Approve and let it run
Sprites applies the changes in your ad accounts, tracks pacing, and keeps optimizing on a schedule. Every change is staged for your approval before it reaches an account.
ROAS optimization
Sprites finds the campaigns, ad sets and creatives dragging your ROAS down, then makes the changes: budget moves, bid adjustments, pausing losers, across every ad platform you run.
ROAS Deep Dive
Pinpoints the campaigns and ad sets pulling ROAS down and fixes them.
Google ROAS Optimizer
Audits Google campaigns for waste and moves spend to the highest-return segments.
Cross-channel Budget Allocator
Compares ROAS across Meta, Google and LinkedIn and shifts budget to the winner.
CPL reduction
Sprites finds the audience segments, ad sets and bidding strategies inflating your cost per lead and brings CPL down without sacrificing volume.
CPL Breakdown by Segment
Cost per lead by audience, placement and creative, with the expensive segments cut.
LinkedIn CPL Optimizer
LinkedIn targeting and bidding tuned to lower CPL for B2B lead generation.
Bid Strategy Advisor
Bid strategy changes that hit target CPL while holding lead volume.
Automated goal tracking
Set a goal once and Sprites tracks it across every channel on a recurring Autopilot: it flags when you are off pace and makes the course corrections before the goal is missed.
Goal optimization templates
Meta Ads: Analyzer
Analyze ad accounts, campaigns, and performance with infrastructure insights and prioritized optimizations.
Google Ads: Analyzer
Analyze campaign performance with deep insights and actionable recommendations for improving ROAS and CPL.
LinkedIn Ads: Performance review
Summarize campaigns, audiences, and creatives with budget, bid, and targeting recommendations to lower CPL.
Meta Ads: Audience Builder
Create lookalike audiences and find interests for more precise targeting and lower CPL.
Google Ads: Keywords Researcher
Discover high-performing keywords to reduce wasted spend and improve Quality Score.
LinkedIn Ads: ICP targeting
Map job titles, seniority, skills, and company size to LinkedIn facets that match your ICP and lower CPL.
Integrations
Meta Ads
Google Ads
LinkedIn Ads
TikTok Ads
Claude
OpenAI / ChatGPT
Shopify
WordPress
Our Users Love Sprites
“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”
Brooks Golden
Founder · Growth Architects
“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”
Helghardt Avenant
Founder & CEO · Rehive
“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”
Jos van der Westhuizen
CEO · Coplay
Questions, answered
How does Sprites optimize for ROAS across multiple ad platforms?
Sprites connects to all your ad accounts through official partner APIs and reads performance together. It finds which campaigns, ad sets and creatives help or hurt the target, then makes the changes across Google, Meta, Microsoft, LinkedIn, TikTok and Reddit: budget moves, bids, pauses, creative refreshes.
Do we need a specialist per channel to hit a goal?
No. Setting a target and having it hit across every channel is exactly the work you would otherwise split across three hires: audits, budget moves, creative tests, weekly reporting. Your team sets the target and approves the changes, and one marketer covers the lot.
How is this different from the automated bidding inside Meta or Google?
Platform bidding optimizes inside one platform and cannot see the others. Sprites sees every channel, finds where you are over- or under-invested, moves budget between them, and explains each change in plain language before you approve it.
What happens if my campaigns go off pace toward a goal?
Sprites runs on a recurring Autopilot schedule, flags when performance drifts from the target, and stages the course-correction changes so you can approve them before the period ends, not after.
Can I set goals from Claude or ChatGPT?
Yes. Sprites ships an official MCP server, so you can set a target and check pacing from Claude, ChatGPT, Grok or any MCP-compatible assistant, or work in the Sprites app. Both use the same official partner integrations and the same approval gates.
Does Sprites work if I only run one ad platform?
Yes. Goal optimization works on a single platform as well as across several. If you only run Meta, Sprites runs that account toward your ROAS or CPL target, and adds Google, Microsoft, LinkedIn, TikTok or Reddit whenever you are ready.