Hit Your ROAS and CPL
Goals With AI
Stop guessing which campaigns to fix. AI surfaces the highest-impact optimizations across all your ad accounts so you hit ROAS and CPL targets faster.
How It Works
Set your performance goal
Tell Sprites your target ROAS, CPL, or CPA across any combination of Meta, Google, LinkedIn, and TikTok accounts. No setup complexity—just describe what you want to achieve.
Get a prioritized action plan
Sprites analyzes your live campaign data and surfaces the highest-impact optimizations: budget reallocation, bid adjustments, underperforming ad sets to pause, and creative fixes.
Apply changes with one conversation
Approve and execute optimizations directly from chat. Sprites makes the changes in your ad accounts, tracks progress, and alerts you when metrics shift.
ROAS optimization
AI surfaces the exact campaigns, ad sets, and creatives dragging down your ROAS—then prescribes the changes needed to improve it across every ad platform you run.
ROAS Deep Dive
Pinpoint the campaigns and ad sets pulling your ROAS down and get a fix list.
Google ROAS Optimizer
Audit Google campaigns for waste and reallocate spend to highest-return segments.
Cross-channel Budget Allocator
Compare ROAS across Meta, Google, and LinkedIn and recommend how to shift budget.
CPL reduction
Identify the audience segments, ad sets, and bidding strategies that are inflating your cost per lead—and get AI-generated actions to bring CPL down without sacrificing volume.
CPL Breakdown by Segment
Break down cost per lead by audience, placement, and creative to find expensive segments.
LinkedIn CPL Optimizer
Audit LinkedIn Ads targeting and bidding to reduce CPL for B2B lead generation.
Bid Strategy Advisor
Get AI bid strategy recommendations to hit target CPL while maintaining lead volume.
Automated goal tracking
Set a performance goal once and let Sprites track it across all channels. Get proactive alerts when you're off-pace and AI-generated course-correction actions before goals are missed.
Goal Pacing Report
Check whether your current spend and performance are on track to hit your monthly goals.
Weekly Optimization Brief
Get a weekly summary of performance changes and the top actions to take this week.
Underperformer Audit
Flag all ad sets and campaigns that are missing their ROAS or CPL targets right now.
Goal optimization templates
Meta Ads: Analyzer
Analyze ad accounts, campaigns, and performance with infrastructure insights and prioritized optimizations.
Google Ads: Analyzer
Analyze campaign performance with deep insights and actionable recommendations for improving ROAS and CPL.
LinkedIn Ads: Performance review
Summarize campaigns, audiences, and creatives with budget, bid, and targeting recommendations to lower CPL.
Meta Ads: Audience Builder
Create lookalike audiences and find interests for more precise targeting and lower CPL.
Google Ads: Keywords Researcher
Discover high-performing keywords to reduce wasted spend and improve Quality Score.
LinkedIn Ads: ICP targeting
Map job titles, seniority, skills, and company size to LinkedIn facets that match your ICP and lower CPL.
Integrations
Meta Ads
Google Ads
LinkedIn Ads
TikTok Ads
Claude
OpenAI / ChatGPT
Shopify
WordPress
Our Users Love Sprites
“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”
Brooks Golden
Founder · Growth Architects
“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”
Helghardt Avenant
Founder & CEO · Rehive
“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”
Jos van der Westhuizen
CEO · Coplay