*Average across the 83 advertisers with an estimate, calculated using Sprites’ proprietary AI model from public ad-library data.
Top advertisers by Sprites Ad Score
Ranked by scale, staying power, launch tempo and creative execution. Rippling leads at 83. The score reflects observable ad activity, not conversions or platform performance.
RipplingLongest ad live 169 days, 275% of library still running83Ad Score
Live · 6d
ElevenLabsLongest ad live 320 days, 415% of library still running80Ad Score
Live · 213d2 cards
Scale 25%Staying power 30%Tempo 20%Craft 25%
Startup ads worth studying this week
Notable ad examples ranked by longevity, creative completeness and continued advertiser activity. One creative per advertiser.
Facebook, Google and LinkedIn ad examples
Browse real ad examples by platform and use case, with the details each public library makes available.
2026 software advertising benchmarks
Across 83 advertisers, the median longest-running ad has survived 92 days. Video leads Meta for 45 of 59 readable libraries. Updated September 2026.
Meta
Google
LinkedInCreative format, averaged across Meta libraries
Google reports campaigns, not a creative mix
Across 82 advertisers, 70 run YouTube video alongside search.
What campaign names reveal
Campaign and UTM names often expose audience, funnel stage, market and format. These signals are inferred from advertiser-owned destination URLs, not reported targeting data.
Also running app-install campaigns: Replit, Perplexity, Suno, Captions, Photoroom, Substack, Cluely, Manus, Genspark, Novig, Whatnot.
How AI startups structure their ad funnels
Companies pointing every creative at one page are testing message; companies running four or more destinations are segmenting before the click. Learn More dominates product-led libraries; demo-led B2B accounts lead with Book Now.
| Company | Destinations | Leading path | Leading CTA |
|---|---|---|---|
 Canva | 9 | /ai-assistant | Learn More |
| ElevenLabs | 10 | /speech-engine | Sign Up |
| Rippling | 5 | / | Learn More |
 Cursor | 2 | /get-started | Sign Up |
 Legora | 5 | /ny-yankees | Learn More |
 Instantly | 3 | / | Sign Up |
 Replit | 2 | / | Learn More |
 Decagon | 8 | /videos/scaling-concierge-cx-with-duet | Learn More |
 Framer | 3 | / | Sign Up |
 Manus | 2 | /store/apps/details | — |
Browse all advertisers
Compare 84 tech and SaaS companies by ad volume, channel, format, launch activity and longevity. Filter by channel or sector.
| Company | Ads observed | Format mix | New in 7 days | Longest run | Channels |
|---|---|---|---|---|---|
| Canva | 30,551 | 0 | 212d | | |
| ElevenLabs | 15,548 | 0 | 320d | | |
| Rippling | 8,377 | +37 | 169d | | |
| Cursor | 5,422 | +1 | 58d | | |
| Legora | 5,143 | +10 | 90d | | |
| Instantly | 4,732 | +2 | 264d | | |
| Replit | 4,631 | +100 | 98d | | |
| Decagon | 3,233 | +24 | 53d | | |
| Framer | 3,057 | +12 | 86d | | |
| Manus | 3,034 | +17 | 54d | | |
 Sierra | 2,495 | n/a | — | — | |
 Descript | 2,493 | 0 | 124d | | |
 Grammarly | 2,097 | +4 | 344d | | |
 Harvey | 2,094 | +86 | 22d | | |
 Perplexity | 2,091 | +32 | 133d | | |
 Emergent | 2,005 | +5 | 23d | | |
 Lovable | 1,973 | +20 | 153d | | |
 Base44 | 1,853 | +64 | 190d | | |
 Superhuman | 1,693 | +4 | 39d | | |
 beehiiv | 1,535 | +30 | 37d | | |
 Gamma | 1,391 | +32 | 100d | | |
 Photoroom | 1,349 | +39 | 315d | | |
 Plaud | 1,254 | +14 | 187d | | |
 Granola | 1,214 | +2 | 73d | | |
 Luma | 1,213 | 0 | 80d | | |
 Speak | 1,097 | +36 | 179d | | |
 Otter | 1,077 | +32 | 92d | | |
 Runway | 1,054 | +19 | 56d | | |
 Suno | 1,047 | 0 | 315d | | |
 Superpower | 1,040 | +161 | 204d | | |
 Viktor | 1,026 | +146 | 69d | | |
 Jasper | 996 | n/a | — | — | |
 OpenAI | 991 | +9 | 92d | | |
 Warp | 946 | n/a | — | — | |
 Wispr Flow | 901 | +10 | 132d | | |
 Attio | 854 | +4 | 103d | | |
 Function Health | 849 | +7 | 95d | | |
 Anthropic | 848 | +14 | 79d | | |
 AppLovin | 823 | +294 | 4d | | |
 HeyGen | 805 | +6 | 97d | | |
 Bland | 805 | +115 | 51d | | |
 Bolt.new | 759 | 0 | 207d | | |
 11x | 751 | n/a | — | — | |
 Clay | 686 | n/a | — | — | |
 Opus Clip | 683 | +14 | 198d | | |
 Eight Sleep | 674 | n/a | — | — | |
 Motion | 668 | 0 | 833d | | |
 Substack | 649 | +19 | 24d | | |
 Vapi | 648 | n/a | — | — | |
 Whatnot | 631 | 0 | 534d | | |
 Whop | 623 | +27 | 21d | | |
 PostHog | 615 | n/a | — | — | |
 Triple Whale | 605 | 0 | 11d | | |
 Genspark | 566 | +3 | 74d | | |
 Apollo | 443 | n/a | — | — | |
 Windsurf | 427 | +1 | 81d | | |
 Abridge | 426 | n/a | — | — | |
 Captions | 409 | +33 | 435d | | |
 n8n | 374 | n/a | — | — | |
 Vercel | 339 | +4 | 17d | | |
 OpenEvidence | 297 | +4 | 7d | | |
 Lindy | 288 | 0 | 5d | | |
 Folk | 279 | n/a | — | — | |
 Gumloop | 231 | +4 | 14d | | |
 Spline | 203 | +3 | 128d | | |
 Linear | 190 | n/a | — | — | |
 Novig | 180 | +97 | 30d | | |
 Motion (Creative Analytics) | 122 | +23 | 92d | | |
 Mercury | 109 | n/a | — | — | |
 Sunsama | 106 | +9 | 323d | | |
 Limitless | 85 | n/a | — | — | |
 Cluely | 80 | +2 | 12d | | |
 Cartesia | 75 | +6 | 20d | | |
 Delphi | 61 | n/a | — | — | |
 Midjourney | 55 | n/a | — | — | |
 Recraft | 50 | +13 | 1d | | |
 Raycast | 40 | n/a | — | — | |
 Krea | 35 | n/a | — | — | |
 Artisan | 34 | n/a | — | — | |
 Supabase | 29 | n/a | — | — | |
 Resend | 3 | n/a | — | — | |
 Copy.ai | 3 | n/a | — | — | |
 Fathom | 1 | n/a | — | — | |
 Sesame | — | n/a | — | — | |
Methodology and data limitations
Every number here comes from one of three public ad libraries, read directly on September 5, 2026. Nothing is supplied by the advertisers.
- Spend is an estimate.Sprites' proprietary AI model calculates it from what each public library publishes; the estimate is labelled as such wherever it appears. Meta publishes no impressions for commercial ads, so Meta figures carry the lowest confidence.
- Counts cover what the library returned.The ads visible on the pages read for that advertiser, de-duplicated by ad ID before anything is published here.
- Longest-running is a proxy.Advertisers stop creative that loses money, so survival suggests something is working. No click, conversion or revenue data sits behind any figure on this site.
- Targeting is only what a platform discloses.LinkedIn discloses location and language. Meta and Google disclose none. An absent field means the library did not publish it.
- A short brand name can match the wrong advertiser.Meta matches pages by name, so every match is checked against the destination its own creative points at.
- Zero is a finding.Where a company shows no ads, all three libraries were queried and returned nothing. That measures what they publish, not whether the company has ever advertised.
Frequently asked questions
Where does this ad data come from?
Three public sources, read directly: the Meta Ad Library, the Google Ads Transparency Center and the LinkedIn Ad Library. Nothing is supplied by the companies themselves.
Can you see how much these companies spend on ads?
No public library publishes spend, CPC or conversions. Where a spend range appears it is an estimate calculated using Sprites' proprietary AI model from what the libraries do publish, and it is labelled as one.
Does "longest-running" mean the ad works?
It is a proxy. Advertisers usually stop creative that loses money, so an ad still live after months is likely working — but no library publishes the numbers that would confirm it.
Why does a company show zero ads?
All three libraries were queried and returned nothing. That is a measurement of what they publish on the date shown, not proof the company has never advertised.
How often is this updated?
Weekly. The data on this page was checked on September 5, 2026.
Can I see the ads a specific company is running?
Yes. Every company has its own page with creative, hooks, CTAs, landing pages and a channel breakdown. Three full rows are open before the preview fades into an email unlock.
Is this the Meta Ads Library?
No. The Meta Ads Library at facebook.com/ads/library is Meta’s own record of every active ad, one advertiser at a time. This library reads it, together with the Google Ads Transparency Center and the LinkedIn Ad Library, and publishes the analysis: hooks, CTAs, formats, destinations and run length per advertiser, with all three platforms on one page.
Can I search the Facebook ad library by keyword here?
This library is organised by advertiser: search a company and open its page. For a keyword search across every advertiser’s ad copy, use the Meta Ads Library with quoted phrases, or ask the Sprites copilot, which searches Meta ad copy by keyword and pulls any brand’s live ads on request.
Compared with the Meta Ads Library
Every ad here comes from the Meta Ads Library, the Google Ads Transparency Center or the LinkedIn Ad Library. The difference is what happens after the search: hooks, CTAs, destinations and run length are already analysed, and all three platforms sit on one advertiser page.
| Meta Ads Library | Sprites Ads Library | |
|---|---|---|
| Price | Free | Free |
| Login | None | None to browse; email unlocks full advertiser pages |
| Platforms | Facebook, Instagram, Messenger, Threads, WhatsApp | Meta, Google and LinkedIn on one page |
| Advertisers | Every Page | All companies |
| Hooks, CTAs and formats | Read each ad yourself | Ranked per advertiser |
| Run length and launch tempo | Start date on each ad | Days live, ads per week, average ad life |
| Landing pages | One ad at a time | Ranked per advertiser |
| Spend signal | Impression bucket; EU reach | Estimated range, labelled as an estimate |
| Compare brands | No | Side by side |
| Ad history | Active ads only outside the EU | Observed creatives kept after they end |
Further reading
- Creative analyticsWhat the practice is, what it measures, and how Sprites turns the analysis into the next ad.
- What is creative analytics?The definition, the metrics that matter, the weekly workflow and an honest tools comparison.
- Analyze competitor ads and turn them into hooksA five-step workflow that starts with the longest-running ads on any advertiser page here.
- Ad hook stylesSeven hook styles with real examples, and how to find the gap in your own creative mix.
- How to see competitors’ Facebook adsThe Meta Ads Library step by step, keyword operators, EU targeting, and a 20-minute analysis.
- Google Ads Transparency Center guideSearch by advertiser or domain, read Search, YouTube and Display creatives, and what it hides.
- Best Facebook ad spy tools in 2026BigSpy, AdSpy, Minea, Foreplay and more compared by price, database and use.
- Facebook Ad Library alternativesFree and paid alternatives to the Meta Ads Library, with AdSpy, AdEspresso and BigSpy alternatives.
Turn competitor research into a campaign
Use Sprites to analyze an advertiser, develop new creative angles and launch campaigns under your approval.