*Average across the 74 advertisers with an estimate, calculated using Sprites’ proprietary AI model from public ad-library data.
Top advertisers by Sprites Ad Score
All 75 advertisersRanked by scale, staying power, launch tempo and creative execution. Superpower leads at 77. The score reflects observable ad activity, not conversions or platform performance.
Scale 25%Staying power 30%Tempo 20%Craft 25%
Startup ads worth studying this week
All ad examplesNotable ad examples ranked by longevity, creative completeness and continued advertiser activity. One creative per advertiser.
Facebook, Google and LinkedIn ad examples
Browse real ad examples by platform and use case, with the details each public library makes available.
2026 software advertising benchmarks
Creative analytics for your accountAcross 74 advertisers, the median longest-running ad has survived 90 days. Video leads Meta for 38 of 49 readable libraries. Updated August 2026.
Meta
Google
LinkedInCreative format, averaged across Meta libraries
Google reports campaigns, not a creative mix
Across 73 advertisers, 61 run YouTube video alongside search.
What campaign names reveal
Run this on any advertiserCampaign and UTM names often expose audience, funnel stage, market and format. These signals are inferred from advertiser-owned destination URLs, not reported targeting data.
Also running app-install campaigns: Replit, Grammarly, Perplexity, Suno, Captions, Photoroom, Substack, Cluely, Manus, Genspark.
How AI startups structure their ad funnels
Companies pointing every creative at one page are testing message; companies running four or more destinations are segmenting before the click. Sign Up dominates product-led libraries; demo-led B2B accounts lead with Book Now.
| Company | Destinations | Leading path | Leading CTA |
|---|---|---|---|
 ElevenLabs | 11 | /voice-library | Sign Up |
 Legora | 8 | /law-just-got-more-attractive | Learn More |
 Cursor | 2 | /get-started | Sign Up |
 Instantly | 3 | / | Sign Up |
 Replit | 2 | / | Learn More |
 Decagon | 5 | /product/duet | Learn More |
 Manus | 2 | /app/id6740909540 | — |
 Framer | 3 | / | Sign Up |
 Descript | 4 | /underlord | Learn More |
 Perplexity | 1 | /A6awk/lplb | Sign Up |
Browse all advertisers
Compare 75 tech and SaaS companies by ad volume, channel, format, launch activity and longevity. Filter by channel or sector.
| Company | Ads observed | Format mix | New in 7 days | Longest run | Channels |
|---|---|---|---|---|---|
| ElevenLabs | 15,237 | 0 | 320d | | |
| Legora | 6,475 | 0 | 90d | | |
| Cursor | 5,083 | 0 | 51d | | |
| Instantly | 4,712 | +11 | 264d | | |
| Replit | 4,510 | +29 | 98d | | |
| Decagon | 3,038 | +37 | 49d | | |
| Manus | 2,987 | +3 | 54d | | |
| Framer | 2,898 | 0 | 86d | | |
 Sierra | 2,493 | n/a | — | — | |
| Descript | 2,330 | 0 | 124d | | |
| Perplexity | 1,995 | +43 | 127d | | |
 Harvey | 1,987 | +63 | 22d | | |
 Emergent | 1,951 | +1 | 23d | | |
 Grammarly | 1,738 | +4 | 344d | | |
 Lovable | 1,580 | +69 | 153d | | |
 beehiiv | 1,466 | +30 | 37d | | |
 Base44 | 1,445 | 0 | 186d | | |
 Superhuman | 1,408 | +14 | 39d | | |
 Gamma | 1,352 | +97 | 100d | | |
 Luma | 1,178 | 0 | 80d | | |
 Granola | 1,138 | +4 | 73d | | |
 Otter | 1,042 | +11 | 92d | | |
 Runway | 1,012 | +327 | 48d | | |
 Jasper | 995 | n/a | — | — | |
 Speak | 964 | +13 | 179d | | |
 Warp | 946 | n/a | — | — | |
 Photoroom | 944 | 0 | 315d | | |
 Superpower | 876 | +369 | 196d | | |
 Attio | 839 | +5 | 103d | | |
 Plaud | 793 | 0 | 187d | | |
 Bolt.new | 755 | 0 | 207d | | |
 11x | 746 | n/a | — | — | |
 Viktor | 744 | +33 | 69d | | |
 Wispr Flow | 722 | +7 | 132d | | |
 Function Health | 720 | +4 | 87d | | |
 Motion | 688 | 0 | 833d | | |
 Clay | 686 | n/a | — | — | |
 HeyGen | 685 | 0 | 89d | | |
 Suno | 679 | 0 | 315d | | |
 Eight Sleep | 659 | n/a | — | — | |
 Opus Clip | 656 | +42 | 190d | | |
 Vapi | 647 | n/a | — | — | |
 Substack | 601 | +5 | 24d | | |
 Bland | 594 | n/a | — | — | |
 Whop | 568 | +51 | 21d | | |
 PostHog | 558 | n/a | — | — | |
 Windsurf | 426 | +5 | 73d | | |
 Genspark | 412 | +8 | 74d | | |
 Captions | 374 | +83 | 435d | | |
 n8n | 374 | n/a | — | — | |
 Abridge | 366 | n/a | — | — | |
 Vercel | 325 | +3 | 14d | | |
 OpenEvidence | 291 | +4 | — | | |
 Lindy | 287 | +21 | 5d | | |
 Apollo | 280 | n/a | — | — | |
 Folk | 275 | n/a | — | — | |
 Gumloop | 225 | +16 | 14d | | |
 Spline | 196 | 0 | 128d | | |
 Linear | 189 | n/a | — | — | |
 Mercury | 106 | n/a | — | — | |
 Sunsama | 96 | 0 | 315d | | |
 Limitless | 85 | n/a | — | — | |
 Cluely | 78 | 0 | 12d | | |
 Cartesia | 66 | +2 | 20d | | |
 Delphi | 61 | n/a | — | — | |
 Midjourney | 51 | n/a | — | — | |
 Krea | 36 | n/a | — | — | |
 Raycast | 35 | n/a | — | — | |
 Artisan | 34 | n/a | — | — | |
 Supabase | 29 | n/a | — | — | |
 Recraft | 24 | +18 | — | | |
 Resend | 3 | n/a | — | — | |
 Copy.ai | 3 | n/a | — | — | |
 Fathom | 1 | n/a | — | — | |
 Sesame | — | n/a | — | — | |
Methodology and data limitations
Every number here comes from one of three public ad libraries, read directly on August 27, 2026. Nothing is supplied by the advertisers.
- Spend is an estimate.Sprites' proprietary AI model calculates it from what each public library publishes; the estimate is labelled as such wherever it appears. Meta publishes no impressions for commercial ads, so Meta figures carry the lowest confidence.
- Counts cover what the library returned.The ads visible on the pages read for that advertiser, de-duplicated by ad ID before anything is published here.
- Longest-running is a proxy.Advertisers stop creative that loses money, so survival suggests something is working. No click, conversion or revenue data sits behind any figure on this site.
- Targeting is only what a platform discloses.LinkedIn discloses location and language. Meta and Google disclose none. An absent field means the library did not publish it.
- A short brand name can match the wrong advertiser.Meta matches pages by name, so every match is checked against the destination its own creative points at.
- Zero is a finding.Where a company shows no ads, all three libraries were queried and returned nothing. That measures what they publish, not whether the company has ever advertised.
Frequently asked questions
Where does this ad data come from?
Three public sources, read directly: the Meta Ad Library, the Google Ads Transparency Center and the LinkedIn Ad Library. Nothing is supplied by the companies themselves.
Can you see how much these companies spend on ads?
No public library publishes spend, CPC or conversions. Where a spend range appears it is an estimate calculated using Sprites' proprietary AI model from what the libraries do publish, and it is labelled as one.
Does "longest-running" mean the ad works?
It is a proxy. Advertisers usually stop creative that loses money, so an ad still live after months is likely working — but no library publishes the numbers that would confirm it.
Why does a company show zero ads?
All three libraries were queried and returned nothing. That is a measurement of what they publish on the date shown, not proof the company has never advertised.
How often is this updated?
Weekly. The data on this page was checked on August 27, 2026.
Can I see the ads a specific company is running?
Yes. Every company has its own page with creative, hooks, CTAs, landing pages and a channel breakdown. Three full rows are open before the preview fades into an email unlock.
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