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Ad library · updated October 15, 2026
10,341 ChatGPT ads examples, drawn as they appear under an answer, with the prompt that triggered each. The OpenAI ads library OpenAI does not publish, free with no login.
Opening on trending startups: the ads Lovable, Cursor, Attio, Figma, Notion and eighty other companies you know have run inside ChatGPT. Switch the topic to reach all 10,341 ads from 4,052 advertisers; every filter applies to the whole library, not to what has loaded.
690 ads from the companies people know
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Every ad, every triggering prompt and every advertiser
Under every real unit ChatGPT prints: “Ads do not influence the answers you get from ChatGPT. Your chats stay private.”
Six formats have been observed in the wild since February 2026. Only two creative types exist in the API, chat_card and product_ad_template; the six are how those two render. No video, no sidebar, no sponsored answers.
| Format | What you see | First seen | Example here |
|---|---|---|---|
| Single text ad | One card below the answer: favicon, advertiser, title, copy, square image, link. | Feb 2026 | Mercury |
| Single text ad with heading | The same card under a short AI-written heading that ties it to the answer above. | Aug 2026 | KFC India |
| Double text ads, same domain | Two cards from one advertiser side by side under one answer. | Feb 2026 | Target |
| Double text ads, two domains | Two cards from two different advertisers under one answer. | Jul 2026 | BestMoney |
| Product feed, single | One product from a feed: image, name, price, rating, retailer. OpenAI picks the item. | Jul 2026 | Quince |
| Product feed carousel | Several products from one feed in a horizontal "Shop · Sponsored" strip. | Aug 2026 | OpenAI |
The full spec sheet, the formats that do not exist, and how targeting works without keywords: ChatGPT ad formats and targeting explained.
The prompt is the targeting. Advertisers write context hints, not keywords, and OpenAI matches them to conversations. These are real prompts and the ads that ran beside them.
| Prompt | Advertiser | Format | Seen |
|---|---|---|---|
| What’s the best way to book a weekend away? | Expedia | Double text ads, same domain | Feb 19, 2026 |
| What’s the best way to book a weekend away? | Expedia | Double text ads, same domain | Feb 23, 2026 |
| I want to build a fence for my backyard. What materials do I need? | HarborWest Supply Co. | Single text ad | Jan 16, 2026 |
All 6,050 prompts, grouped by industry, including the ones that drew more than one advertiser.
796 industries so far. Retail, travel, home and software lead, which matches where OpenAI has published case studies.
OpenAI documents the English wording only. Every other label here is taken from a sighting in this corpus, and they do not all match: France prints a three-letter abbreviation, Germany has shown both an English chip and a German one, and a Traditional Chinese thread carried a localized label over US inventory.
| Market | Label | What it shows | Example |
|---|---|---|---|
| United States and other English markets | Sponsored, then Ad | The word "Sponsored" sat above the card from February 2026. The July 9 redesign replaced it with an "Ad" chip beside the advertiser name. | See the card |
| Japan | スポンサー, then 広告 | Both have been seen: the older スポンサー on a card with the advertiser name above it, the newer 広告 as a chip. | See the card |
| France | Pub | The chip is the three-letter abbreviation, not "Publicité" or "Sponsorisé". Two different French disclaimer wordings have run alongside it. | See the card |
| Spain | Anuncio | Seen on Spanish-language threads from late August 2026. | See the card |
| Brazil and Portugal | Anúncio | The Portuguese disclaimer runs under it: "Anúncios não influenciam as respostas obtidas do ChatGPT. Seus chats continuam privados." | See the card |
| Taiwan and Hong Kong | 廣告 | Seen in a Traditional Chinese interface that was served US travel inventory, so the label localizes before the inventory does. | See the card |
| Hungary | Hirdetés | Seen on a desktop thread in August 2026, on an account the poster said was paid. | See the card |
| Germany | Ad, and Anzeige | German threads have shown both the English chip and a German one, so the localization is not uniform. OpenAI's own German Ads Manager preview uses "Anzeige". | See the card |
| Romania | Ad | The English chip on a Romanian-language card, another sign that the label lags the market. | See the card |
The creatives seen most often across 20,692 placements. A repeat count exists only where the same creative was seen more than once, so this ranks how hard a creative was worked, not how much its advertiser spent.
| Creative | Advertiser | Times served | Industry |
|---|---|---|---|
| Shipping Container Quotes. New & Used Available | NorCal Containers | 1355 | Home improvement |
| AI Identity Verification | Mastercard | 665 | Financial services |
| In Stock & Ready To Ship | CheryIndustrial Inc | 548 | Manufacturing |
18 markets with ChatGPT ads. Ads launched in the US in February 2026, reached the UK, Canada, Australia and New Zealand in spring, and Europe, Japan, Korea and India over the summer.
| Country | Ads | Advertisers | Last seen |
|---|---|---|---|
| United States | 1395 | 389 | 2026-10-16 |
| Australia | 49 | 30 | 2026-09-01 |
| Brazil | 39 | 25 | 2026-09-01 |
| Japan | 37 | 10 | 2026-09-12 |
| Czech Republic | 37 | 18 | 2026-08-24 |
| United Kingdom | 36 | 17 | 2026-08-24 |
| Canada | 35 | 20 | 2026-08-24 |
| Mexico | 35 | 25 | 2026-08-26 |
| New Zealand | 31 | 20 | 2026-08-27 |
| South Korea | 22 | 4 | 2026-09-06 |
| India | 9 | 9 | 2026-09-15 |
| Netherlands | 8 | 5 | 2026-09-08 |
| France | 7 | 7 | 2026-09-03 |
| Spain | 6 | 6 | 2026-09-09 |
| Germany | 2 | 2 | 2026-09-11 |
| Hungary | 1 | 1 | 2026-08-27 |
| Romania | 1 | 1 | 2026-09-02 |
| Taiwan | 1 | 1 | 2026-09-10 |
4,040 advertisers, most ads first. Each has its own page carrying every ad and the prompts that triggered them. The 200 with the most ads are listed here; the rest are reachable from the topic and country pages.
The ad as it ran, the conversation it ran in, and the date. Updated October 15, 2026.
No. OpenAI publishes no archive of the ads that run inside ChatGPT, unlike Meta, Google, TikTok and LinkedIn, which each run one for their own platforms. This library exists because OpenAI does not publish one.
Yes. Every entry is an ad that ran inside ChatGPT, with the advertiser, the creative, the format, the date and, for most, the prompt it ran against. Nothing is invented: the copy on a card is the copy the ad carried.
The unit is fully specified (advertiser, favicon, title, copy, square image, a Sponsored or Ad label, below the answer), so each card is drawn in that shape from the ad itself. Drawn cards are searchable, filterable and readable on a phone, which screenshots are not.
Yes: 7,036 entries carry the prompt above the card. OpenAI gives advertisers no prompt-level reporting, so this is the one place to see which conversations an ad actually ran in.
Continuously; the last update was October 15, 2026. New advertisers get their own page as their first ad lands.
No. This page is ads shown inside ChatGPT, bought by other companies. Sprites’ OpenAI advertiser page is the other direction: the ads OpenAI itself buys on Meta, Google and LinkedIn, read from those platforms’ public libraries.
Through OpenAI Ads Manager, self-serve since May 5, 2026, from $25 a day, in more than 50 countries. The Sprites walkthrough covers account verification, campaign and ad-group setup, context hints, creative specs, the pixel and billing, with a screenshot per step.
Yes. If you want an advertiser or a vertical covered, book a short call and tell us; the roster grows from requests.
The advertisers with the most ads in ChatGPT. Open one for every ad and prompt, or see how your brand would run beside it.
| Advertiser | Ads observed | Analyze |
|---|---|---|
| L.L.Bean | 113 | |
| 108 | ||
| Angi | 105 | |
| 89 | ||
| VistaPrint US | 88 | |
| 79 | ||
| BestMoney | 71 | |
| 67 | ||
| 66 | ||
| 66 | ||
| 62 | ||
| 60 | ||
| 57 | ||
| 55 | ||
| 52 | ||
| 52 | ||
| 51 | ||
| LegalZoom | 49 | |
| Rocket Mortgage | 48 | |
| 47 | ||
| Talkpal | 43 | |
| 41 | ||
| PublicRecords.us | 39 | |
| SimpliSafe | 37 | |
| 36 | ||
| 36 | ||
| 35 | ||
| 34 | ||
| Fisher Investments | 32 | |
| Ring | 32 | |
| 31 | ||
| 31 | ||
| Accenture | 30 | |
| GlossGenius | 30 | |
| Lemonade | 30 | |
| Workday | 30 | |
| 28 | ||
| 27 | ||
| 27 | ||
| Envato | 27 | |
| GlassesUSA.com | 27 | |
| SoFi | 26 | |
| 25 | ||
| Top5Best.com | 25 | |
| AppLovin | 23 | |
| 23 | ||
| CarMax | 23 | |
| Design.com | 22 | |
| 22 | ||
| 22 | ||
| LLBean | 22 | |
| 22 | ||
| 22 | ||
| Almedia USA, Inc. | 21 | |
| Oracle | 21 | |
| RingCentral | 21 | |
| 20 | ||
| 20 | ||
| Wayfair | 20 | |
| ZenBusiness | 20 |
Sprites finds the conversations your buyers have, writes the context hints and the ad, sets the budget, and walks you through the launch in Ads Manager. Then it runs Google and Meta beside it.