Ad library
AppLovin ads library
AppLovin does not publish one. There is no AppLovin equivalent of the Meta Ad Library, and no third party has a complete copy. This page is the closest thing that exists: 50 real AppLovin ad creatives from the two surfaces that are public, and a straight account of what the network does and does not disclose.
Read September 9, 2026. Free, no login, nothing gated.
Why there is no AppLovin ad library
Ad libraries exist where a platform sells ads against its own consumer audience and is held accountable for what runs there. AppLovin does not fit that shape.
Meta, Google, TikTok, LinkedIn and Reddit all publish searchable archives of the ads running on them. Snap publishes one too, but only for political and advocacy ads, which is the tell: these archives exist because a platform owns the surface its ads appear on and gets held accountable for what runs there. AppLovin owns no consumer surface. Its ads run inside tens of thousands of other companies’ apps, bought programmatically by a model called Axon that decides delivery without a media plan a human wrote. There is no page an archive could list, and no regulation compelling one.
The same is true of every in-app network of that shape: Unity, ironSource, Mintegral and Moloco publish nothing either. So “AppLovin ad intelligence” is not a database you query. It is evidence you collect, and this page shows you exactly how much of it is collectable.
38 AppLovin ads, by advertiser
These are the ads AppLovin published itself, in its own Top Creative Library. The advertiser is named on every one because AppLovin named it. Open any card to play the original creative on AppLovin’s servers.
PlayableShoppin' DropAction / arcade
PlayableFarkleBoard
PlayableMonopoly GOBoard
PlayableBingo BlitzCards / casino
PlayableDisney SolitaireCards / casino
VideoSpadesCards / casino
PlayableSpades PopCards / casino
PlayableTiki SolitaireCards / casino
PlayableBest FriendsMatch / merge
PlayableDisney Magic MatchMatch / merge
PlayableFlambeMatch / merge
PlayableGoodwill TilesMatch / merge
PlayableHexagoMatch / merge
PlayableMerge DragonsMatch / merge
PlayableMerge RestaurantMatch / merge
PlayableParadise PawsMatch / merge
PlayableParadise PawsMatch / merge
PlayableParadise PawsMatch / merge
PlayableParadise PawsMatch / merge
PlayableRupaul’s Drag Race Match QueenMatch / merge
PlayableBricks LegendPuzzle
PlayableCrazy Brick DestroyerPuzzle
PlayableJune’s JourneyPuzzle
PlayablePixel SortPuzzle
PlayableBingo StarsReal money / reward
PlayableRichie GamesReal money / reward
PlayableSolitaire RoyaleReal money / reward
PlayableFarmville 2Strategy / simulation / RPG
PlayableFarmville 3Strategy / simulation / RPG
PlayableGrand MafiaStrategy / simulation / RPG
VideoHeroes of HistoryStrategy / simulation / RPG
PlayableLucky HeroesStrategy / simulation / RPG
PlayableOMFG Lucky MeStrategy / simulation / RPG
PlayableShadow LegendsStrategy / simulation / RPG
PlayableSunshine IslandStrategy / simulation / RPG
PlayableSupremacyStrategy / simulation / RPG
Playable聖霊伝説：最強への道Strategy / simulation / RPG
PlayableWord RollWordPosters are our own copies so the grid survives AppLovin rotating an asset. Each card links to the creative on AppLovin’s CDN, which is where it is actually hosted. A showcase ad proves the format and the hook. It is not evidence of what the network serves at volume, because AppLovin chose which ones to show.
What an AppLovin ad looks like when nobody curated it
These 12 creatives were captured coming off AppLovin’s CDN inside real apps. Between them they were seen in 3,573 publisher apps, and exactly 0 of them names the buyer.
JPEGAdvertiser not disclosedSeen in 515 apps · last seen 2026-08-10
PNGAdvertiser not disclosedSeen in 515 apps · last seen 2026-08-10
PNGAdvertiser not disclosedSeen in 514 apps · last seen 2026-08-10
PNGAdvertiser not disclosedSeen in 514 apps · last seen 2026-08-10
PNGAdvertiser not disclosedSeen in 468 apps · last seen 2026-08-10
PNGAdvertiser not disclosedSeen in 245 apps · last seen 2026-07-14
PNGAdvertiser not disclosedSeen in 163 apps · last seen 2026-07-18
PNGAdvertiser not disclosedSeen in 161 apps · last seen 2026-07-30
WEBMAdvertiser not disclosedSeen in 125 apps · last seen 2026-07-21
MP4Advertiser not disclosedSeen in 124 apps · last seen 2026-07-21
MP4Advertiser not disclosedSeen in 117 apps · last seen 2026-07-22
WEBMAdvertiser not disclosedSeen in 112 apps · last seen 2026-07-27Captured by AppGoblin’s open-source crawler, which runs apps under a proxy and records what the ad slots return. The blank advertiser line is the finding: on this network you can hold the creative in your hand and still not know who bought it.
What you can and cannot see on AppLovin
Creative is observable. Money is not. The line between them is where most ad intelligence marketing gets vague, so here it is drawn explicitly.
| Signal | Visible | What that means in practice |
|---|---|---|
| The creative itself | Yes | Image, video or playable, exactly as it was served. |
| Ad format | Yes | Playable, video, static. The single biggest tell on this network. |
| Advertised app | Sometimes | Named when AppLovin publishes it. Rarely present on a captured impression. |
| Publisher app | Sometimes | Known when the creative was captured in a real session. |
| How widely it ran | Partial | Count of apps a creative was seen in. Never an impression count. |
| Spend | No | Private to the advertiser and AppLovin. Nobody publishes it. |
| ROAS or installs | No | Private. Any figure you are shown is a model. |
| Targeting | No | Private. AppLovin’s Axon model decides delivery, not a visible audience. |
AppLovin’s own ads are a different story
AppLovin runs no library for its demand side, but it buys plenty of media itself — and it buys it on platforms that do publish libraries.
Every ad AppLovin runs on Meta, Google and LinkedIn is a matter of public record, because those three publish archives. That is a useful asymmetry if you are studying the company rather than the network: its own funnel, its own hooks, its own landing pages and how hard it is currently pushing its e-commerce product are all readable. We track all three channels on its advertiser page.
Where this data comes from
Two public sources, both named, both re-readable. Last read September 9, 2026.
- AppLovin’s Top Creative LibraryAppLovin’s own showcase of ads it built for gaming clients, across eight categories. It is the only place AppLovin attaches an advertiser name to a creative. 38 creatives, 35 named apps.
- AppGoblin’s open crawlerAn MIT-licensed crawler that runs Android apps in an emulator behind a proxy and records the ad traffic. Its AppLovin-served creatives are the observed tier here. It is the only public, reproducible capture pipeline for in-app creatives we could find.
- What we did not useNo paid ad intelligence feed, because their licences do not permit republishing creatives and their AppLovin coverage is partial anyway. No modelled spend figures for this network, because there is nothing observable to anchor them to.
- Media handlingEvery image on this page is our own copy, so nothing here depends on someone else’s bandwidth or on a hashed URL that rotates. Links point at the original creative where one is publicly hosted.
AppLovin ads library FAQ
Does AppLovin have an ad library?
No. AppLovin publishes no public ad library and no transparency archive. Meta, Google, TikTok and LinkedIn each run one because they sell ads against their own consumer platforms and are regulated as such. AppLovin sells demand inside other companies’ apps, so there is no single surface where its ads can be listed, and no rule requiring one.
Where do the ads on this page come from?
Two public sources, read on September 9, 2026. 38 creatives come from AppLovin’s own Top Creative Library, which is why the advertiser is named on each. The other 12 were captured by AppGoblin’s open-source crawler, which runs real apps behind a proxy and records the creatives that come back from AppLovin’s CDN.
Why do so many of these ads not name the advertiser?
Because an in-app ad impression does not carry an advertiser id the way a Meta ad does. You can see the creative and the app that showed it, and still have no way to attribute the buy. Of the 12 creatives captured in the wild here, 0 names a buyer. That gap is the honest state of in-app ad intelligence, not a gap in this page.
Can I see how much an advertiser spends on AppLovin?
No, and no tool can. Spend, ROAS, install volume, bids and targeting are private to the advertiser and to AppLovin. Any product that quotes you an AppLovin spend figure is modelling it, not reading it. What is genuinely observable is the creative itself: the format, the hook, the offer, the category and, sometimes, how widely it was fanned out.
What is a playable ad?
A short interactive demo of the game, delivered as a self-contained HTML bundle that runs inside the ad slot. It is the dominant format on AppLovin and the reason its creatives look nothing like a Meta ad: 36 of the 38 showcase creatives here are playables rather than video or static images.
How do I research competitor ads if the network has no library?
On AppLovin itself you are limited to observation: run the apps your audience runs and record what you see, or buy a cross-network ad intelligence subscription and accept partial coverage. On the channels that do publish libraries — Meta, Google and LinkedIn — you can read every active ad an advertiser is running, for free.
You cannot spy on AppLovin. You can win the channels you can see.
Meta, Google and LinkedIn publish every active ad your competitors are running. Sprites reads them, tells you which creatives are carrying the account, and then builds and runs the campaigns that answer them. Start with any competitor and see what it finds.