AppLovin ads library

Ads bought through AppLovin Ads, the self-serve platform AppLovin opened to every business on June 22, 2026, and shown inside mobile apps, mostly games. Advertisers set a goal such as return on ad spend or cost per purchase, and AppLovin’s Axon model decides which impressions to buy. The formats are full-screen video, playables, interactive end cards, banners and MRECs.

Yes, since June 22, 2026. AppLovin dropped the referral code the platform required through its pilot, renamed Axon Ads Manager to AppLovin Ads, and set the minimum budget at $10 a day. Campaigns optimise for ROAS, purchases, leads or in-app events.

Yes. A banner on AppLovin is 320x50 on phones and 728x90 on tablets, and the MREC is 300x250. They are the smallest units on a network whose spend is dominated by full-screen video and playables, which is why so few of the ads in this library are banners.

No. AppLovin publishes no public ad library and no transparency archive, and it never has. Meta, Google, TikTok and LinkedIn each run one because they sell ads against their own consumer platforms and are regulated as such. AppLovin sells demand inside other companies’ apps, so there is no single surface where its ads could be listed. This page is the closest thing that exists.

212 creatives, all public, last refreshed September 9, 2026. 38 of them are playables or video that run in the page; the rest are static creative. Free to browse, and the whole library is one email away.

Yes. All 36 playables run right here in the page, in a sandboxed frame, the same way they run inside an app. They are our own copies, so they keep working after AppLovin rotates the asset off its servers.

Because an in-app ad impression does not carry an advertiser id the way a Meta ad does. You can have the creative in front of you and still have no way to attribute the buy. That is the state of in-app ad intelligence on every network of this shape, not a gap in this page — which is why the format and the hook are what you read here.

No, and no tool can. Spend, ROAS, install volume, bids and targeting are private to the advertiser and to AppLovin. Any product that quotes you an AppLovin spend figure is modelling it, not reading it. What is genuinely observable is the creative itself: the format, the hook, the offer, the category and, sometimes, how widely it was fanned out.

A short interactive demo of the game, delivered as a self-contained HTML bundle that runs inside the ad slot. It is the dominant format on AppLovin and the reason its creatives look nothing like a Meta ad: 36 of the ads here are playables rather than video or static images.

Start here, then widen. This page is the public record for AppLovin. For the channels that do publish archives — Meta, Google and LinkedIn — you can read every active ad a competitor is running, and Sprites will pull them, tell you which creatives are carrying the account, and build the campaigns that answer them.