Run Facebook & Instagram
Ads On Autopilot
Sprites is the AI ads agent that runs your Meta account toward a ROAS or CPA target: audiences, creative tests, budget moves and weekly reporting, with every change staged for your approval.
The same agent runs Google, LinkedIn, TikTok and Reddit, plus SEO and AEO.
Trusted by 200+ marketing teams
How It Works
Connect Meta and your stack
Link Meta Ads Manager plus optional Shopify or WordPress so Sprites sees live campaigns, catalog and site context, not a blank canvas.
Set the goal
Give Sprites a ROAS or CPA target. It audits the account for wasted spend, fatigued creative and audiences that deserve more or less budget, and lines up the changes.
Approve and let it run
Sprites applies the changes and keeps optimizing on a schedule: launching tests, shifting budget, pausing losers, reporting weekly. Every change is staged for your approval before it reaches Ads Manager.
Audience & targeting
Sprites researches audiences, builds lookalikes and interest stacks, and keeps moving spend toward the segments that convert, so targeting stops being guesswork.
Creative & copy
Sprites writes and tests Facebook and Instagram copy and creative at scale, retires fatigued ads, and keeps the winners running, without a creative retainer.
Campaign creation & optimization
Sprites launches Facebook and Instagram campaigns with the right structure and objective, then runs them around the clock: budget shifts, scaling winners, pausing losers. Every change is staged for your approval.
Meta Ads campaign & optimization templates
Meta Ads: Research Competitors Ads
Uncover competitor creatives, hooks, and angles on Meta.
Meta Ads: Analyzer
Analyze ad accounts, campaigns, and performance with infrastructure insights and next steps.
Meta Ads: Leads Campaign Creator - Instant Form
Create lead generation campaigns using Facebook Instant Forms.
Meta Ads: Audience Builder
Create lookalike audiences and refine interests for precise Meta targeting.
Meta Ads: Sales Campaign Creator - Website
Create sales campaigns optimized for website conversions on Facebook and Instagram.
Meta Ads: Bulk Creator
Create multiple Meta Ads campaigns and ad variants in bulk.
Integrations
Meta Ads
Google Ads
SEO Research
YouTube
X / Twitter
Claude
OpenAI / ChatGPT
Gmail
Shopify
WordPress
Our Users Love Sprites
“Sprites saves us 20 hours a week on campaign management. We've been able to scale the company and take on more clients while achieving better ROAS on our ads.”
Brooks Golden
Founder @ Growth Architects Group
“We get sharper Meta Ads insights and ship changes in minutes—testing audiences and creative without losing weeks in spreadsheets.”
Helghardt Avenant
CEO @ Rehive
“I've already recommended it to 4-5 other founders because the impact on our workflow has been incredible. It's freed up time for strategic work while handling the heavy lifting of content creation.”
Jos van der Westhuizen
CEO @ Coplay
Keep reading
How this way of running Meta fits the wider practice, and the guides for each piece.
- PillarWhat is vibe marketing?Describe the outcome, approve the plan, and AI agents run the campaign. The definition, four demonstrated workflows, the tool stack and a 7-day plan.Read
- GuideWhat to automate on Meta, and what to keep manualBudgets, bids and creative rotation for the agent; offer and positioning for you.Read
- GuideMeta Ads MCP with ClaudeThe do-it-yourself route, its rate limits and where it breaks under real load.Read
- ResearchSprites Ads LibraryLive Meta, Google and LinkedIn ads from fast-growing companies, with hooks and run length.Read
Questions, answered
Can a startup team run Meta ads without a media buyer?
Yes. Sprites does the Meta work that role would: audience research, creative production and testing, budget scaling, pausing losers, weekly reporting. Your team sets the ROAS or CPA target and approves the changes, and the creative keeps refreshing without anyone chasing a freelancer.
Can I use this with my existing Facebook and Instagram ad accounts?
Yes. Sprites connects to your existing Meta Business Manager through Meta's official partner API, reads your historical performance, and builds on your past winners and losers rather than starting over.
How does the creative generation work for Meta ads?
Sprites studies your top-performing ads, competitor creative and your brand voice, then produces static images, carousel and video concepts and copy, launches them as tests, and keeps the winners running. Nothing goes live without your approval.
What happens if autopilot starts spending too much?
It cannot. You set the budget and bid limits and Sprites works inside them: daily spend caps, CPA thresholds and automatic pausing of underperformers. Every budget change is staged for your approval before it reaches the account.
Can I run Meta ads from Claude or ChatGPT?
Yes. Sprites ships an official MCP server, so you can drive your Meta account from Claude, ChatGPT, Grok or any MCP-compatible assistant, or work in the Sprites app. Both use the same official partner integrations and the same approval gates.
Does Sprites only run Meta?
No. Meta is one channel of the same agent. Sprites also runs Google, Microsoft, LinkedIn, TikTok and Reddit ads, plus AEO, from one workspace, so one marketer runs every channel and moves budget between them.