Know Exactly What
Your Competitors Are Doing
Sprites pulls competitor Meta Ads, Google rankings, SEO strategies and AI search visibility, finds where they are winning, and then acts on it: new creative angles, content and citation fixes across ads, SEO and AEO.
One agent, every channel.
Trusted by 200+ marketing teams
How It Works
Name your competitors
Tell Sprites which competitors to analyze: URLs, brand names or just your category. Sprites identifies the relevant players and gathers data across channels.
Sprites analyzes ads, SEO, and AI search
It pulls competitor Meta Ads, Google organic rankings, backlink profiles and AI visibility scores, then surfaces the gaps and opportunities most relevant to your goals.
Approve the plan and Sprites acts on it
You get a clear breakdown of what competitors do well and where they are vulnerable, with specific actions. Approve them and Sprites launches the creative, publishes the content and fixes the citations, then reruns the analysis on a weekly Autopilot.
Competitor ad intelligence
Sprites pulls active competitor ads from Meta's Ad Library, works out which hooks run longest, which formats dominate and which angles you are not testing, then builds those angles into your own campaigns.
SEO & content competitor analysis
Sprites finds the keywords competitors rank for that you do not, where their backlinks come from and which content drives their traffic, then writes and publishes the content that closes the gap.
SEO Keyword Gap Analysis
Keywords a competitor ranks for in the top 10 where you do not appear.
Competitor Content Audit
Which content drives the most organic traffic to a competitor's site.
Backlink Opportunity Finder
High-authority sites linking to competitors that you could earn links from.
AI visibility benchmarking
How often does your brand appear in ChatGPT, Perplexity, Gemini and Google AI Overviews compared to competitors? Sprites tracks AI search citations, scores where you are losing the mention, and fixes the pages that should be cited.
Competitor intelligence templates
Meta Ads: Research Competitors Ads
Pull active competitor Meta Ads and analyze hooks, angles, and formats.
AI SEO: Site Audit
Comprehensive SEO audits with detailed analysis and recommendations to outrank competitors.
AI SEO: Bulk Keyword Research
Research keywords in bulk to find opportunities your competitors are exploiting.
AI SEO: GEO — Generative search visibility
Benchmark how your brand appears in generative AI search compared to competitors.
Meta Ads: Analyzer
Deep analysis of your Meta Ads performance relative to industry benchmarks.
Google Ads: Analyzer
Audit Google campaigns and find opportunities your competitors may be exploiting.
Integrations
Meta Ads
SEO Research
Google Ads
YouTube
X / Twitter
Claude
Our Users Love Sprites
“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”
Brooks Golden
Founder · Growth Architects
“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”
Helghardt Avenant
Founder & CEO · Rehive
“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”
Jos van der Westhuizen
CEO · Coplay
Questions, answered
How does Sprites analyze competitor Meta Ads?
Sprites uses the Meta Ad Library API to pull every active ad from a competitor's Facebook Page, then analyzes which hooks appear most often, how long each ad has run (a proxy for performance), and which formats and angles dominate. The angles you are missing go straight into your own creative tests.
Can Sprites compare my SEO rankings to a competitor's?
Yes. Sprites runs a keyword gap analysis between your domain and a competitor's, finds the terms where they rank in the top 10 and you do not, prioritizes them by volume and difficulty, and can write and publish the content that closes the gap.
What is AI visibility benchmarking?
It measures how often your brand is cited in AI answers from ChatGPT, Perplexity, Gemini and Google AI Overviews compared to your competitors. Sprites tracks citations across your key topics, shows where you are losing share of AI search, and fixes the pages that should be cited.
How often should I run competitor analysis?
Weekly for paid ads, since competitor creative rotates fast, and monthly for AI visibility. Sprites runs both on a recurring Autopilot schedule, so the analysis and the follow-up actions happen without anyone remembering to do them.
What happens after the competitive research?
The same agent acts on it. It researches competitors, then runs your Google, Meta, Microsoft, LinkedIn, TikTok and Reddit ads and your AEO, so the findings turn into launched creative and citation fixes rather than a slide deck nobody actions.
Can I run competitor analysis from Claude or ChatGPT?
Yes. Sprites ships an official MCP server, so you can ask for a competitor breakdown from Claude, ChatGPT, Grok or any MCP-compatible assistant, or work in the Sprites app. Both use the same official partner integrations and the same approval gates.