Run Google Ads
On Autopilot
Sprites is the AI ads agent that runs your Google Ads account toward your CPA or ROAS target: audits, keywords, RSAs, bids and budget, with every change staged for your approval.
The same agent runs Meta, LinkedIn, TikTok and Reddit, plus SEO and AEO.
How It Works
Connect Google Ads and measurement
Link Google Ads with your conversion tracking and Search Console so Sprites works from real conversions, impression share and landing-page behavior, not spreadsheet guesses.
Set the goal
Give Sprites a CPA or ROAS target. It audits the account for wasted spend and lines up the keyword, bid, budget and asset changes that move the number, with the rationale for each.
Approve and let it run
Sprites applies the changes, launches new RSA and PMax builds, and keeps optimizing on a schedule. Every change is staged for your approval before it reaches the account.
Keywords & ad structure
Sprites researches the terms buyers actually search, builds tight ad groups, and keeps adding negatives, so Search and Performance Max stop paying for the wrong clicks.
Keyword research
Turns your offers and landing pages into grouped keyword themes for Search and PMax.
Search terms & negatives
Reviews query patterns and adds the negative keywords that protect budget and Quality Score.
Campaign inventory
Shows everything live in the account so you can consolidate, rename or restructure with confidence.
Ad copy & assets
Sprites writes and refreshes RSAs, fills Performance Max asset groups, and adds the extensions that lift CTR, so creative never waits on an agency.
RSA variations
Headline and description sets sized for responsive search ads and ready to test.
Performance Max creatives
Stronger asset groups, images and copy so PMax has enough signal to optimize.
Extensions & sitelinks
Callouts, sitelinks and snippets matched to intent, added without leaving the chat.
Campaign creation & optimization
Sprites launches Search and Performance Max against a clear goal, then keeps tuning budgets, bids and structure around the clock. Every change is staged for your approval before it reaches the account.
Search campaign builder
Stands up a Search campaign with keywords, ad groups and ads mapped to your offer.
Performance Max launch
Spins up a PMax campaign with assets and signals aligned to your conversion goal.
Account performance review
Turns live performance into the bid, budget and structure changes to make this week.
Google Ads campaign & optimization templates
Google Ads: Performance Max creator
Build a Performance Max campaign with assets, signals, and goals aligned to how you measure conversions.
Google Ads: Search campaign creator
Launch Search with keyword themes, ad groups, and responsive search ads you can refine fast.
Google Ads: Display campaign builder
Stand up Display campaigns with creative and targeting suited to awareness and remarketing.
Google Ads: Account analyzer
Review structure, spend, and performance to prioritize bid, keyword, and budget fixes.
Google Ads: Keyword researcher
Discover terms and themes to expand Search and tighten match types and negatives.
Google Ads: Campaign duplicator
Clone a winning structure and adapt copy, geo, or offers without rebuilding from scratch.
Integrations
Meta Ads
Google Ads
SEO Research
YouTube
X / Twitter
Claude
OpenAI / ChatGPT
Gmail
Shopify
WordPress
Our Users Love Sprites
“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”
Brooks Golden
Founder · Growth Architects
“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”
Helghardt Avenant
Founder & CEO · Rehive
“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”
Jos van der Westhuizen
CEO · Coplay
Keep reading
How this way of running Google Ads fits the wider practice, and the guides for each piece.
- PillarWhat is vibe marketing?Describe the outcome, approve the plan, and AI agents run the campaign. The definition, four demonstrated workflows, the tool stack and a 7-day plan.Read
- ChecklistGoogle Ads optimization checklistFifteen recurring tasks and what it looks like when an agent runs them.Read
- GuideGoogle Ads MCP with ClaudeDeveloper tokens, quotas and OAuth: what the do-it-yourself route costs in practice.Read
- GuidePerformance Max vs SearchWhen each campaign type earns its budget, and how the agent treats them differently.Read
Can a startup run Google Ads without a paid-search specialist?
Yes. Sprites does the work that role would: wasted-spend audits, keyword and negative management, RSA and Performance Max builds, bid and budget moves, weekly reporting. Your team sets the CPA or ROAS target and approves the changes, and nobody has to learn Performance Max the hard way.
Will Sprites work with my existing Google Ads campaigns?
Yes. Connect the account and Sprites starts from what is already running: it audits every campaign, keeps what works, and fixes the underperformers first, so nothing profitable is disrupted while it takes over the day-to-day management.
How much control do I have over the automation?
You set the targets, budget limits and rules, and every change Sprites makes is staged for your approval before it reaches the account. Autopilot runs audits, budget checks and reports on a schedule you choose, and you can pause it at any time.
Does Sprites only run Google Ads?
No. Google Ads is one channel of the same agent. Sprites also runs Meta, LinkedIn, TikTok and Reddit ads, plus AEO, from one workspace, so a single marketer can compare and move budget across channels instead of managing five dashboards.
Can I run Google Ads from Claude or ChatGPT?
Yes. Sprites ships an official MCP server, so you can drive your Google Ads account from Claude, ChatGPT, Grok or any MCP-compatible assistant, or work in the Sprites app. Both use the same official partner integrations and the same approval gates.
What results can I expect from Google Ads AI automation?
It starts with a wasted-spend audit, then keeps optimizing: negatives, bid and budget moves, RSA refreshes and PMax asset coverage. Teams typically see lower CPA and higher ROAS within the first month, and the plan costs a fraction of the paid-search hire it stands in for.