Maximize Google Ads ROI
With AI Optimization
Stop losing money on manual campaign management.
Let AI optimize your bids, keywords, and ad copy automatically.
How It Works
Connect Google Ads and measurement
Link Google Ads with your conversion tracking and Search Console data so recommendations reflect real conversions, search impression share, and landing-page behavior—not spreadsheet guesses.
Prioritize Search and PMax fixes
See which keywords, search terms, bids, budgets, and assets to adjust first across Search and Performance Max, with clear rationale tied to your goals.
Approve updates or launch campaigns
Ship bid and structure changes, negative keywords, and new RSA or PMax builds through workflows you approve—Sprites applies the work so you avoid manual grunt work.
Keywords & ad structure
Discover high-intent search terms, tighten ad groups, and cut wasted spend—so Search and Performance Max stay aligned with how people actually look for what you sell.
Keyword research
Turn your offers and landing pages into grouped keyword themes you can plug into Search and PMax.
Search terms & negatives
Review query patterns and recommend negative keywords to protect budget and Quality Score.
Campaign inventory
See what is live across your account so you can consolidate, rename, or restructure with confidence.
Ad copy & assets
Refresh RSAs, strengthen Performance Max creative coverage, and use extensions that lift CTR—without starting from a blank document every time.
RSA variations
Produce headline and description sets sized for responsive search ads and testing.
Performance Max creatives
Improve asset groups, images, and copy so PMax has enough strong signals to optimize.
Extensions & sitelinks
Suggest callouts, sitelinks, and snippets that match intent and free space in your RSAs.
Campaign creation & optimization
Launch Search and Performance Max with clear goals, then keep tuning budgets, bids, and structure—always with changes you can review before they go live.
Search campaign builder
Stand up a Search campaign with keywords, ad groups, and ads mapped to your offer.
Performance Max launch
Spin up a PMax campaign with assets and signals aligned to conversion goals.
Account performance review
Turn live performance into a short list of optimizations for bids, budgets, and structure.
Google Ads campaign & optimization templates
Google Ads: Performance Max creator
Build a Performance Max campaign with assets, signals, and goals aligned to how you measure conversions.
Google Ads: Search campaign creator
Launch Search with keyword themes, ad groups, and responsive search ads you can refine fast.
Google Ads: Display campaign builder
Stand up Display campaigns with creative and targeting suited to awareness and remarketing.
Google Ads: Account analyzer
Review structure, spend, and performance to prioritize bid, keyword, and budget fixes.
Google Ads: Keyword researcher
Discover terms and themes to expand Search and tighten match types and negatives.
Google Ads: Campaign duplicator
Clone a winning structure and adapt copy, geo, or offers without rebuilding from scratch.
Integrations
Meta Ads
Google Ads
SEO Research
YouTube
X / Twitter
Claude
OpenAI / ChatGPT
Gmail
Shopify
WordPress
Our Users Love Sprites
“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”
Brooks Golden
Founder · Growth Architects
“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”
Helghardt Avenant
Founder & CEO · Rehive
“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”
Jos van der Westhuizen
CEO · Coplay