SpritesWhat Sprites does on Google Ads
Every door runs the Google Ads specialist, which reads the account itself. You do not brief it on which account, campaign or page you mean.
Ask about last week in the thread you are already in
Spend, conversions, CPA, ROAS and the period comparison, read from the live account rather than a stale export.
Find the waste before it compounds
Search terms with cost and no conversion, broad-match drift, and the negatives that would have stopped it.
Launch without the wizard
Campaign, ad group, responsive search ads and keywords arrive as one editable proposal rather than nine screens.
Change one thing precisely
Raise a budget, pause a campaign, add a negative — one approval card, applied on your click.
Ask why, not just what
Impression share lost to rank and to budget, auction pressure, and which of the two actually moved.
Leave a standing order
A Monday morning brief or a nightly waste check that runs on schedule and messages you only when it matters.
Connect Google Ads to your agent
One endpoint, five clients. Each guide is the exact path through that host's settings, the URL to paste, and the first prompt to run.
Your AI agent
Your ad accounts
The only host that draws the Sprites approval card in the chat, so you edit a budget or a headline in place and approve it without leaving the thread.
Approval card in the threadChatGPTDeveloper mode gives ChatGPT full read-and-write MCP tools rather than the search-and-fetch pair the built-in connectors are limited to, and the Apps SDK renders the Sprites card in the thread.
Approval card in the threadCodexMarketing work that belongs in a commit: Codex can read the landing page it is about to ship and brief Sprites on the campaign pointing at it, in one session.
Results as text · approve in SpritesCursorThe campaign and the page it points at live in the same window: change the pricing copy, then have Sprites update the ads that quote it, without a second tool.
Results as text · approve in SpritesGrokGrok reads the live timeline, so the same thread that spots a trend can brief the campaign that rides it.
Results as text · approve in SpritesGeminiThe account and the analytics are already Google: Gemini reads Google Ads and GA4 alongside Search Console without leaving the family it belongs to.
Results as text · approve in SpritesGitHub CopilotMarketing data inside the editor where the tracking code lives, so a conversion event can be checked against what GA4 actually recorded before the pull request is opened.
Results as text · approve in SpritesGoogle AntigravityOne MCP configuration shared by the IDE, the CLI, the SDK and Antigravity 2.0, so the connector is added once and every surface has it.
Results as text · approve in SpritesLovableWhat it builds can be shaped by what actually converts: a landing page written against the search terms that are really paying, rather than against a guess.
Results as text · approve in SpritesPrompts that work verbatim
Paste any of these into a connected client. Naming Sprites matters: without it, an agent will happily answer a Google Ads question from public data rather than from your account.
- With Sprites, how did Google Ads do last 30 days vs the 30 before?
- Use Sprites to find search terms that spent over $50 with no conversion last month.
- Ask Sprites to build a Search campaign for our pricing page at $80/day.
- Have Sprites raise the Brand — Exact budget to $65/day and tell me why first.
- With Sprites, which campaigns are losing impression share to budget rather than rank?
What it reads, and what it can change
Reads happen on request. Writes never happen unasked: every change to Google Ads is proposed, editable, and applied only when you approve it.
What it reads
- Campaigns, ad groups, ads, keywords and their status
- Spend, impressions, clicks, conversions, CPA, ROAS and impression share
- Search terms, assets and asset performance labels
- Change history, so a drop can be traced to an edit
What it can change
- Create campaigns, ad groups, responsive search ads and keywords
- Budgets, bids, statuses, negatives and targeting
- Nothing applies without an approval you have seen and clicked
The doors behind it
- analyze — spend, conversions, CPA and ROAS for any period, with the comparison
- research — the queries you actually paid for, competitors, and keyword volume
- optimize — wasted spend, budget reallocation, quality-score drags
- launch — a full Search or Performance Max build as approval cards
- change — one named edit: a budget, a status, a keyword, a negative
- schedule_task — a recurring audit or brief that runs without the chat open
Google Ads MCP questions
Is this a Google Ads MCP server I have to host?
No. Sprites is a hosted remote MCP server: you paste one HTTPS URL into your agent and sign in. There is nothing to install, no developer token to obtain, and no API credentials to store on your machine.
Can the agent spend money without asking?
No. Every write is an approval you see before it applies — the budget, the status, the copy, all editable in the card. In hosts with no card surface, Sprites returns the change and a gate id and applies it only after you confirm in your own words.
Does it use the official Google Ads API?
Yes. Sprites connects through an official Google Partner integration with OAuth, so there is no scraping, no headless browser, and no shared credential.
Which agents can I use it from?
Claude, ChatGPT, Codex, Cursor and Grok today, plus Claude Code and any other client that speaks remote MCP over streamable HTTP.
How is this different from a DIY Google Ads MCP server?
A DIY server exposes the API. Sprites exposes decisions: it reads the account, does the analysis, and hands back a change with a reason attached. The approval gate, the audit trail and the Partner-grade OAuth are the parts a wrapper leaves to you.
The rest of the connector
One URL covers every channel. These are the ones most often used beside this page.
Creative fatigue per ad, audience overlap, new hooks previewed in the real placement.
6 doors · 13 setup guidesLinkedIn AdsCost per lead by job function, ABM account lists, sponsored content that converts.
4 doors · 13 setup guidesTikTok AdsHook-level hold rates, the next creative batch, and rotation before the CPA moves.
5 doors · 13 setup guidesReddit AdsPerformance per subreddit, community-native copy, and the tourist traffic to cut.
5 doors · 13 setup guidesGoogle Analytics 4Ask GA4 a question and get the answer — including which channel actually caused it.
4 doors · 13 setup guidesSEO and Search ConsoleKeyword research, posts written into your CMS, and page edits that arrive as a diff.
4 doors · 13 setup guidesAI visibility (AEO)Who gets cited by ChatGPT and Perplexity for your prompts, and the pages that change it.
4 doors · 13 setup guidesShopifyProfit per product after ad cost, collection pages, and catalogue-true creative.
5 doors · 13 setup guidesGoogle Business ProfilePerformance per location, the listings missing fields, and posts that keep the map pack.
4 doors · 13 setup guidesPoint your agent at Google Ads
One URL, one sign-in, and the next Google Ads question you ask gets answered from the live account.