SpritesWhat Sprites does on Google Ads
Every door runs the Google Ads specialist, which reads the account itself. You do not brief it on which account, campaign or page you mean.
Ask about last week in the thread you are already in
Spend, conversions, CPA, ROAS and the period comparison, read from the live account rather than a stale export.
Find the waste before it compounds
Search terms with cost and no conversion, broad-match drift, and the negatives that would have stopped it.
Launch without the wizard
Campaign, ad group, responsive search ads and keywords arrive as one editable proposal rather than nine screens.
Change one thing precisely
Raise a budget, pause a campaign, add a negative — one approval card, applied on your click.
Ask why, not just what
Impression share lost to rank and to budget, auction pressure, and which of the two actually moved.
Leave a standing order
A Monday morning brief or a nightly waste check that runs on schedule and messages you only when it matters.
Official Google Ads MCP vs open-source servers vs Sprites
Three ways to put Google Ads behind Claude, ChatGPT or any other MCP client, and what each one can actually do.
Official Google Ads MCP
Google publishes its Google Ads MCP server as open source, as googleads/google-ads-mcp. It is read-only by design (a GAQL query runner, resource metadata and a list of your accounts) and Google does not host it: you run it on your machine or your own Cloud Run, with your own OAuth client and developer token.
Open-source servers
Community servers such as cohnen/mcp-google-ads wrap the same Google Ads API. They run locally on a developer token and OAuth client you create and keep alive yourself, with no approval step of their own between the model and a live account.
Sprites MCP
Sprites is hosted: paste mcp.sprites.ai/mcp, sign in, and Google Ads is connected once through a Google Partner integration. It reads search terms, change history and impression share, and changes budgets, bids, keywords, ads and campaigns as approval cards that apply only when you approve.
The full comparison is further down: Google’s own server and running your own.
Connect Google Ads to your agent
One endpoint, five clients. Each guide is the exact path through that host's settings, the URL to paste, and the first prompt to run.
Your AI agent
Your ad accounts
The only host that draws the Sprites approval card in the chat, so you edit a budget or a headline in place and approve it without leaving the thread.
Approval card in the threadGoogle Ads MCP for ChatGPTDeveloper mode gives ChatGPT full read-and-write MCP tools rather than the search-and-fetch pair the built-in connectors are limited to, and the Apps SDK renders the Sprites card in the thread.
Approval card in the threadGoogle Ads MCP for CodexMarketing work that belongs in a commit: Codex can read the landing page it is about to ship and brief Sprites on the campaign pointing at it, in one session.
Results as text · approve in SpritesGoogle Ads MCP for CursorThe campaign and the page it points at live in the same window: change the pricing copy, then have Sprites update the ads that quote it, without a second tool.
Results as text · approve in SpritesGoogle Ads MCP for GrokGrok reads the live timeline, so the same thread that spots a trend can brief the campaign that rides it.
Results as text · approve in SpritesGoogle Ads MCP for GeminiThe account and the analytics are already Google: Gemini reads Google Ads and GA4 alongside Search Console without leaving the family it belongs to.
Results as text · approve in SpritesGoogle Ads MCP for GitHub CopilotMarketing data inside the editor where the tracking code lives, so a conversion event can be checked against what GA4 actually recorded before the pull request is opened.
Results as text · approve in SpritesGoogle Ads MCP for Google AntigravityOne MCP configuration shared by the IDE, the CLI, the SDK and Antigravity 2.0, so the connector is added once and every surface has it.
Results as text · approve in SpritesGoogle Ads MCP for LovableWhat it builds can be shaped by what actually converts: a landing page written against the search terms that are really paying, rather than against a guess.
Results as text · approve in SpritesOfficial Google Ads MCP vs Sprites MCP
Yes, there is an official one: Google runs its own MCP server at github.com/googleads/google-ads-mcp. Here is what each covers.
Google publishes its own Google Ads MCP server as open source. It has three tools — a GAQL query runner, resource metadata and a list of accessible accounts — and it is read-only by design: in Google’s words it "cannot modify bids, pause campaigns, or create new assets." Google does not host it. You run it locally with pipx or deploy it to your own Cloud Run, with your own OAuth credentials and a developer token.
| Google officialgithub.com/googleads/google-ads-mcp | Sprites MCPapproval-gated | |
|---|---|---|
| Where it runs | Your machine, or your own Cloud Run deployment | Hosted: paste mcp.sprites.ai/mcp and sign in |
| Credentials | Your OAuth client and a developer token with at least Explorer access | None to manage — Google Ads is connected once through a Google Partner integration |
| Tools | Three: GAQL search, resource metadata, accessible customers | Broad doors: analyze, optimize, launch, change |
| Writes | None — read-only by design | Budgets, bids, keywords, ads and campaigns, each an approval card applied only on approve |
| Analysis | Returns rows for the model to reason over | A Google Ads specialist reads search terms, change history and impression share before answering |
| Channels | Google Ads | Google Ads plus Meta, LinkedIn, TikTok, Reddit, GA4 and SEO |
| Best at | Precise reporting queries, for people comfortable with GAQL and a terminal | Deciding what should change, and changing it with your approval |
If you want exact answers to reporting questions and are happy to run a Python package with your own credentials, Google’s server is excellent and free. Use Sprites when you want the answer to turn into a change — a budget moved, a keyword paused, a campaign launched — without hosting anything, or when Google Ads is one channel of several.
Prompts that work verbatim
Paste any of these into a connected client. Naming Sprites matters: without it, an agent will happily answer a Google Ads question from public data rather than from your account.
- With Sprites, how did Google Ads do last 30 days vs the 30 before?
- Use Sprites to find search terms that spent over $50 with no conversion last month.
- Ask Sprites to build a Search campaign for our pricing page at $80/day.
- Have Sprites raise the Brand — Exact budget to $65/day and tell me why first.
- With Sprites, which campaigns are losing impression share to budget rather than rank?
What it reads, and what it can change
Reads happen on request. Writes never happen unasked: every change to Google Ads is proposed, editable, and applied only when you approve it.
What it reads
- Campaigns, ad groups, ads, keywords and their status
- Spend, impressions, clicks, conversions, CPA, ROAS and impression share
- Search terms, assets and asset performance labels
- Change history, so a drop can be traced to an edit
What it can change
- Create campaigns, ad groups, responsive search ads and keywords
- Budgets, bids, statuses, negatives and targeting
- Nothing applies without an approval you have seen and clicked
The doors behind it
- analyze — spend, conversions, CPA and ROAS for any period, with the comparison
- research — the queries you actually paid for, competitors, and keyword volume
- optimize — wasted spend, budget reallocation, quality-score drags
- launch — a full Search or Performance Max build as approval cards
- change — one named edit: a budget, a status, a keyword, a negative
- schedule_task — a recurring audit or brief that runs without the chat open
Running your own Google Ads MCP server
Community Google Ads MCP servers exist and some are good. This is what the route costs, what it is genuinely good at, and the five things that end it — so the comparison is a decision rather than a pitch.
What you have to set up
- A Google Ads developer token, applied for in API Center. Basic access is reviewed in a few business days; production access expects a real product and can take weeks.
- A Google Cloud project with the Google Ads API enabled, OAuth 2.0 credentials, and a refresh token generated by running the consent flow yourself.
- A community npm or Python package, configured with the developer token, the customer ID and the refresh token — all three in a config file on the machine that runs it.
- An entry in the host’s MCP config pointing at the binary, and a restart before the tools appear.
What it is genuinely good at
- Ad-hoc reporting. "What was CPA by campaign last week?" becomes a GAQL query the model writes and runs.
- Read-only audits across campaigns and ad groups.
- Keyword expansion sketches from the keywords already in an account.
What breaks under production load
The basic developer token runs out
Basic access is capped at 15,000 operations per day per token. An agent that fans out across every ad in every ad group spends that in one afternoon, and Google’s production-access review is not designed for an MCP experiment.
Per-customer quotas return RESOURCE_EXHAUSTED
Quota is enforced per login-customer-id and per method. The failure arrives mid-task, as an error the model reads and tries to talk around rather than a queue that waits.
Refresh tokens get invalidated
A scope change or unusual activity invalidates the refresh token. It is stored on disk, nothing re-runs the consent flow for you, and the setup is dead until someone notices.
The tool surface is a subset
Performance Max asset-level operations, Smart Bidding strategy changes and Recommendations ingestion are usually missing, because they are the endpoints that are hard to wrap.
There is no approval step
MCP defines none. A write endpoint called by a model applies immediately, with no plan to review, no audit trail and nothing to roll back to.
If you are one analyst prototyping against a sandbox account, a community server is a genuinely good workflow. If the account has production spend, a team, or anything running on Performance Max, the token management and the missing approval step are the two things that will end it.
The servers people reach for: googleads/google-ads-mcp (Google, read-only), cohnen/mcp-google-ads.
Google Ads MCP questions
Is there an official Google Ads MCP server?
Yes. Google publishes googleads/google-ads-mcp: open source, read-only by design, and not hosted by Google — you run it locally or on your own Cloud Run with your own API credentials. Sprites is a separate, hosted server that reads and changes Google Ads through a Google Partner integration, with every change held for approval.
Is this a Google Ads MCP server I have to host?
No. Sprites is a hosted remote MCP server: you paste one HTTPS URL into your agent and sign in. There is nothing to install, no developer token to obtain, and no API credentials to store on your machine.
Can the agent spend money without asking?
No. Every write is an approval you see before it applies — the budget, the status, the copy, all editable in the card. In hosts with no card surface, Sprites returns the change and a gate id and applies it only after you confirm in your own words.
Does it use the official Google Ads API?
Yes. Sprites connects through an official Google Partner integration with OAuth, so there is no scraping, no headless browser, and no shared credential.
Which agents can I use it from?
Claude, ChatGPT, Codex, Cursor and Grok today, plus Claude Code and any other client that speaks remote MCP over streamable HTTP.
How is this different from a DIY Google Ads MCP server?
A DIY server exposes the API. Sprites exposes decisions: it reads the account, does the analysis, and hands back a change with a reason attached. The approval gate, the audit trail and the Partner-grade OAuth are the parts a wrapper leaves to you.
The rest of the connector
One URL covers every channel. These are the ones most often used beside this page.
Creative fatigue per ad, learning-phase checks, new hooks previewed in the real placement.
6 doors · 13 setup guidesLinkedIn AdsCost per lead by job function, ABM account lists, sponsored content that converts.
4 doors · 13 setup guidesTikTok AdsCPA and CTR for every ad, the next creative batch, and spend moved before the CPA drifts.
5 doors · 13 setup guidesReddit AdsCommunity targeting, subreddit-native copy, and the ad groups spending without converting.
5 doors · 13 setup guidesGoogle Analytics 4Ask GA4 a question and get the answer — including which channel actually caused it.
4 doors · 13 setup guidesPostHogFunnels, retention and trends by campaign, read-only, beside the spend that bought them.
4 doors · 13 setup guidesSEO and Search ConsoleKeyword research, posts written into your CMS, and page edits that arrive as a diff.
4 doors · 13 setup guidesAI visibility (AEO)Who gets cited by ChatGPT and Perplexity for your prompts, and the pages that change it.
4 doors · 13 setup guidesShopifySEO titles across the whole catalogue, collection pages, and product copy that ships on approval.
5 doors · 13 setup guidesGoogle Business ProfilePerformance per location, the listings missing fields, and posts that keep the map pack.
4 doors · 13 setup guidesWordPressResearched posts, page edits and metadata written into WordPress as drafts you approve.
6 doors · 13 setup guidesWebflowResearched CMS posts, page metadata and copy edits, each an approval before it applies.
6 doors · 13 setup guidesFramerResearched posts and SEO fields written into your Framer CMS, added after you approve.
6 doors · 13 setup guidesZoho CRMPipeline and lead-source reporting beside ad spend, with approved lead, deal and note writes.
4 doors · 13 setup guidesMore on Google Ads and MCP
The guides written for this channel first, then the pages that answer what this one assumes: what the protocol is, how it differs from an API, and which servers are worth connecting at all.
- Best MCP servers for paid adsEvery ad platform’s own server, which ones can change a campaign, and what each takes to connect.
- Google Ads AI agentWhat an agent should and should not change in a Google Ads account.
- Is MCP safeWhat to check before you give any server write access to an ad account.
- What is MCPThe protocol in plain English: what a server is, and what the latest revision changed.
- MCP vs APIThey are layers, not rivals. The one property that separates them.
- Best MCP servers for marketersTwelve that do marketing work, sorted by job — remote or local, read or write.
- Best Claude connectors for marketersEvery endpoint called rather than copied from a directory.
Point your agent at Google Ads
One URL, one sign-in, and the next Google Ads question you ask gets answered from the live account.