SpritesAdd Sprites to ChatGPT
Available on Plus, Pro, Business, Enterprise and Edu, on the web app. Not available on Free. You need a Sprites account with Google Ads already connected — the connector acts on that connection, so ChatGPT never handles a Google Ads credential.
Turn on developer mode
Open Settings, go to Security and login, and switch Developer mode on. ChatGPT shows a warning that custom connectors run third-party code on your behalf — read it and accept. On Business and Enterprise workspaces an admin has to allow developer mode first.
Developer modeSettings → Security and loginCreate the Sprites app
Go to Settings → Plugins — this section used to be called Connectors, which is why older guides send you to an Advanced tab that no longer exists. Press the + button to create a developer-mode app.
ChatGPTSettingsPlugins+ CreatePaste the endpoint and choose OAuth
Give it a name and description, paste the Sprites endpoint, and set Authentication to OAuth. Tick the box confirming you trust the application, then click Create.
Create appNameSpritesMCP server URLhttps://mcp.sprites.ai/mcpAuthenticationOAuthSign in and approve the scopes
Connect the new app. ChatGPT sends you to the Sprites consent screen; sign in with the account holding your ad platforms and approve. The app then appears under Drafts in app settings and in the composer under the Developer mode tool.
Spriteswants access on behalf of ChatGPT- Read your connected ad accounts and site data
- Draft campaigns, creatives and pages for your approval
- Apply only the changes you approve
AllowCancel
Official Google Ads MCP vs Sprites MCP
Google runs its own MCP server at github.com/googleads/google-ads-mcp. Here is what each one covers, so you can pick the one that fits in ChatGPT — or connect both.
Google publishes its own Google Ads MCP server as open source. It has three tools — a GAQL query runner, resource metadata and a list of accessible accounts — and it is read-only by design: in Google’s words it "cannot modify bids, pause campaigns, or create new assets." Google does not host it. You run it locally with pipx or deploy it to your own Cloud Run, with your own OAuth credentials and a developer token.
| Google officialgithub.com/googleads/google-ads-mcp | Sprites MCPapproval-gated | |
|---|---|---|
| Where it runs | Your machine, or your own Cloud Run deployment | Hosted: paste mcp.sprites.ai/mcp and sign in |
| Credentials | Your OAuth client and a developer token with at least Explorer access | None to manage — Google Ads is connected once through a Google Partner integration |
| Tools | Three: GAQL search, resource metadata, accessible customers | Broad doors: analyze, optimize, launch, change |
| Writes | None — read-only by design | Budgets, bids, keywords, ads and campaigns, each an approval card applied only on approve |
| Analysis | Returns rows for the model to reason over | A Google Ads specialist reads search terms, change history and impression share before answering |
| Channels | Google Ads | Google Ads plus Meta, LinkedIn, TikTok, Reddit, GA4 and SEO |
| Best at | Precise reporting queries, for people comfortable with GAQL and a terminal | Deciding what should change, and changing it with your approval |
If you want exact answers to reporting questions and are happy to run a Python package with your own credentials, Google’s server is excellent and free. Use Sprites when you want the answer to turn into a change — a budget moved, a keyword paused, a campaign launched — without hosting anything, or when Google Ads is one channel of several.
Run the first prompt
Ask ChatGPT this. It routes to a Sprites door, which reads your Google Ads account and answers — no account to name, no confirmation to give first.
- With Sprites, how did Google Ads do last 30 days vs the 30 before?
- Use Sprites to find search terms that spent over $50 with no conversion last month.
- Ask Sprites to build a Search campaign for our pricing page at $80/day.
- Have Sprites raise the Brand — Exact budget to $65/day and tell me why first.
- With Sprites, which campaigns are losing impression share to budget rather than rank?
Open the composer's Developer mode tool and confirm Sprites is listed with its tools enabled, then ask it what it can do.
What ChatGPT can do with Google Ads
The same doors, whichever client you are in. Developer mode gives ChatGPT full read-and-write MCP tools rather than the search-and-fetch pair the built-in connectors are limited to, and the Apps SDK renders the Sprites card in the thread.
Ask about last week in the thread you are already in
Spend, conversions, CPA, ROAS and the period comparison, read from the live account rather than a stale export.
Find the waste before it compounds
Search terms with cost and no conversion, broad-match drift, and the negatives that would have stopped it.
Launch without the wizard
Campaign, ad group, responsive search ads and keywords arrive as one editable proposal rather than nine screens.
Change one thing precisely
Raise a budget, pause a campaign, add a negative — one approval card, applied on your click.
Ask why, not just what
Impression share lost to rank and to budget, auction pressure, and which of the two actually moved.
Leave a standing order
A Monday morning brief or a nightly waste check that runs on schedule and messages you only when it matters.
How approvals work here
ChatGPT draws the Sprites approval card in the thread. A Google Ads change arrives with its before and after filled in, editable in place, and applies when you click approve.
What it reads
- Campaigns, ad groups, ads, keywords and their status
- Spend, impressions, clicks, conversions, CPA, ROAS and impression share
- Search terms, assets and asset performance labels
- Change history, so a drop can be traced to an edit
What it can change
- Create campaigns, ad groups, responsive search ads and keywords
- Budgets, bids, statuses, negatives and targeting
- Nothing applies without an approval you have seen and clicked
When it does not work in ChatGPT
Three things go wrong in this client specifically, and each has a one-line fix.
There is no Advanced tab under Connectors.
Connectors was renamed Plugins, and developer mode moved to Settings → Security and login. Follow the path above rather than an older guide.
Sprites answers but the approval card never appears.
Developer mode is off, or the app was created before you turned it on. The card is an Apps SDK surface and only renders for a developer-mode app.
The tools stop appearing after a Sprites release.
ChatGPT caches the tool list. Use Refresh on the app in settings to pull the current tools and server instructions.
Google Ads and ChatGPT: questions
Which URL do I paste into ChatGPT?
https://mcp.sprites.ai/mcp. There is one endpoint and every client uses it — every OAuth grant is bound to exactly that address, so a variant of it will not be honoured.
Can ChatGPT change my Google Ads account without asking?
ChatGPT draws the Sprites approval card in the thread. A Google Ads change arrives with its before and after filled in, editable in place, and applies when you click approve.
Do I need a Google Ads API key or developer token?
No. Google Ads is connected once inside Sprites through Google Ads (official Google Partner OAuth), and the connector acts on that connection. ChatGPT never sees a credential for it.
Why ChatGPT for Google Ads specifically?
Developer mode gives ChatGPT full read-and-write MCP tools rather than the search-and-fetch pair the built-in connectors are limited to, and the Apps SDK renders the Sprites card in the thread.
Is there an official Google Ads MCP server?
Yes. Google publishes googleads/google-ads-mcp: open source, read-only by design, and not hosted by Google — you run it locally or on your own Cloud Run with your own API credentials. Sprites is a separate, hosted server that reads and changes Google Ads through a Google Partner integration, with every change held for approval.
Is this a Google Ads MCP server I have to host?
No. Sprites is a hosted remote MCP server: you paste one HTTPS URL into your agent and sign in. There is nothing to install, no developer token to obtain, and no API credentials to store on your machine.
Keep going
The same ChatGPT connector reaches every other channel — nothing else to add.
Google Ads, from ChatGPT
Paste one URL, sign in once, and the next Google Ads question you ask ChatGPT gets answered from the live account.