SpritesAdd Sprites to ChatGPT
Available on Plus, Pro, Business, Enterprise and Edu, on the web app. Not available on Free. You need a Sprites account with LinkedIn Ads already connected — the connector acts on that connection, so ChatGPT never handles a LinkedIn credential.
Turn on developer mode
Open Settings, go to Security and login, and switch Developer mode on. ChatGPT shows a warning that custom connectors run third-party code on your behalf — read it and accept. On Business and Enterprise workspaces an admin has to allow developer mode first.
Developer modeSettings → Security and loginCreate the Sprites app
Go to Settings → Plugins — this section used to be called Connectors, which is why older guides send you to an Advanced tab that no longer exists. Press the + button to create a developer-mode app.
ChatGPTSettingsPlugins+ CreatePaste the endpoint and choose OAuth
Give it a name and description, paste the Sprites endpoint, and set Authentication to OAuth. Tick the box confirming you trust the application, then click Create.
Create appNameSpritesMCP server URLhttps://mcp.sprites.ai/mcpAuthenticationOAuthSign in and approve the scopes
Connect the new app. ChatGPT sends you to the Sprites consent screen; sign in with the account holding your ad platforms and approve. The app then appears under Drafts in app settings and in the composer under the Developer mode tool.
Spriteswants access on behalf of ChatGPT- Read your connected ad accounts and site data
- Draft campaigns, creatives and pages for your approval
- Apply only the changes you approve
AllowCancel
Run the first prompt
Ask ChatGPT this. It routes to a Sprites door, which reads your LinkedIn Ads account and answers — no account to name, no confirmation to give first.
- With Sprites, what is our LinkedIn CPL by job function this quarter?
- Use Sprites to build an ABM campaign for Series B fintechs in the US, 200-1000 employees.
- Ask Sprites which LinkedIn audiences are saturated and should be rotated.
- Have Sprites draft 3 new sponsored-content intros for our best-performing lead-gen form.
- With Sprites, compare LinkedIn spend and leads this month against last month.
Open the composer's Developer mode tool and confirm Sprites is listed with its tools enabled, then ask it what it can do.
What ChatGPT can do with LinkedIn Ads
The same doors, whichever client you are in. Developer mode gives ChatGPT full read-and-write MCP tools rather than the search-and-fetch pair the built-in connectors are limited to, and the Apps SDK renders the Sprites card in the thread.
Cost per lead that names the segment
CPL by job function, seniority, company size and account, not one number for the whole account.
Build the ABM list in the chat
Upload your target-account list, or target by industry, company size, seniority and job function, with the forecast audience size shown before you spend.
Multi-thread the buying committee
Separate audiences for the champion, the economic buyer and the blocker, each with its own message.
Refresh sponsored content
New intros and creative drafted against what already converts, previewed in the feed.
Catch the quiet CPL drift
Frequency, audience saturation and the week cost per lead started climbing.
Report without exporting
A period comparison your agent can read aloud, sourced from Campaign Manager rather than a slide.
How approvals work here
ChatGPT draws the Sprites approval card in the thread. A LinkedIn change arrives with its before and after filled in, editable in place, and applies when you click approve.
What it reads
- Campaigns, campaign groups, creatives and audiences
- Spend, impressions, clicks, reach, leads, CPL and conversions
- Demographic breakdowns: function, seniority, company, industry
- Forecast audience size and uploaded account lists
What it can change
- Create campaigns, audiences, matched account lists and creatives
- Budgets, schedules, bids, targeting and status
- All of it gated behind an approval card
When it does not work in ChatGPT
Three things go wrong in this client specifically, and each has a one-line fix.
There is no Advanced tab under Connectors.
Connectors was renamed Plugins, and developer mode moved to Settings → Security and login. Follow the path above rather than an older guide.
Sprites answers but the approval card never appears.
Developer mode is off, or the app was created before you turned it on. The card is an Apps SDK surface and only renders for a developer-mode app.
The tools stop appearing after a Sprites release.
ChatGPT caches the tool list. Use Refresh on the app in settings to pull the current tools and server instructions.
LinkedIn Ads and ChatGPT: questions
Which URL do I paste into ChatGPT?
https://mcp.sprites.ai/mcp. There is one endpoint and every client uses it — every OAuth grant is bound to exactly that address, so a variant of it will not be honoured.
Can ChatGPT change my LinkedIn Ads account without asking?
ChatGPT draws the Sprites approval card in the thread. A LinkedIn change arrives with its before and after filled in, editable in place, and applies when you click approve.
Do I need a LinkedIn Ads API key or developer token?
No. LinkedIn Ads is connected once inside Sprites through LinkedIn Campaign Manager, and the connector acts on that connection. ChatGPT never sees a credential for it.
Why ChatGPT for LinkedIn Ads specifically?
Developer mode gives ChatGPT full read-and-write MCP tools rather than the search-and-fetch pair the built-in connectors are limited to, and the Apps SDK renders the Sprites card in the thread.
Is there an official LinkedIn Ads MCP server?
No. LinkedIn publishes no MCP server you can connect to from Claude, Cursor or any other client, unlike Google, Meta, Microsoft, TikTok, Amazon, Snapchat and X. Its own "LinkedIn Ads" app lives inside ChatGPT only and reads ad set performance, in beta. Sprites is a hosted MCP server that reads and changes LinkedIn Ads through an official integration, alongside the other channels.
Does it work with LinkedIn lead-gen forms?
Yes. Leads and cost per lead are read per campaign and per segment, and new lead-gen campaigns are built with the form attached.
Keep going
The same ChatGPT connector reaches every other channel — nothing else to add.
LinkedIn Ads, from ChatGPT
Paste one URL, sign in once, and the next LinkedIn question you ask ChatGPT gets answered from the live account.