SpritesI stopped doing this in week 2Shop now
Add Sprites to ChatGPT
Available on Plus, Pro, Business, Enterprise and Edu, on the web app. Not available on Free. You need a Sprites account with TikTok Ads already connected — the connector acts on that connection, so ChatGPT never handles a TikTok credential.
Turn on developer mode
Open Settings, go to Security and login, and switch Developer mode on. ChatGPT shows a warning that custom connectors run third-party code on your behalf — read it and accept. On Business and Enterprise workspaces an admin has to allow developer mode first.
Developer modeSettings → Security and loginCreate the Sprites app
Go to Settings → Plugins — this section was called Connectors until July 2026, which is why older guides send you to an Advanced tab that no longer exists. Press the + button to create a developer-mode app.
ChatGPTSettingsPlugins+ CreatePaste the endpoint and choose OAuth
Give it a name and description, paste the Sprites endpoint, and set Authentication to OAuth. Tick the box confirming you trust the application, then click Create.
Create appNameSpritesMCP server URLhttps://mcp.sprites.ai/mcpAuthenticationOAuthSign in and approve the scopes
Connect the new app. ChatGPT sends you to the Sprites consent screen; sign in with the account holding your ad platforms and approve. The app then appears under Drafts in app settings and in the composer under the Developer mode tool.
Spriteswants access on behalf of ChatGPT- Read your connected ad accounts and site data
- Draft campaigns, creatives and pages for your approval
- Apply only the changes you approve
AllowCancel
Run the first prompt
Ask ChatGPT this. It routes to a Sprites door, which reads your TikTok Ads account and answers — no account to name, no confirmation to give first.
- With Sprites, which TikTok hooks have the best 3-second hold this month?
- Ask Sprites for 6 new TikTok hooks based on our top performer.
- Use Sprites to find TikTok ad groups spending with no conversions in 7 days.
- Have Sprites launch a TikTok campaign for the summer bundle at $150/day.
- With Sprites, what are competitors running on TikTok in our category?
Open the composer's Developer mode tool and confirm Sprites is listed with its tools enabled, then ask it what it can do.
What ChatGPT can do with TikTok Ads
The same doors, whichever client you are in. Developer mode gives ChatGPT full read-and-write MCP tools rather than the search-and-fetch pair the built-in connectors are limited to, and the Apps SDK renders the Sprites card in the thread.
Read performance by hook, not by campaign
Three-second hold, six-second hold and CPA per opening, so the pattern is visible before the spend is.
Keep the batch coming
New hooks and scripts drafted against the ones already earning, in the volume the platform demands.
Rotate before the drop
The day a creative's hold rate breaks trend, and what to swap in.
Spot the category move
What competitors are running now, read as angles you can test rather than clips you can watch.
Launch in the right shape
Campaign, ad groups and ads built for TikTok's structure, not a search campaign wearing a costume.
Stop feeding the losers
Ad-group spend moved onto the creatives that hold, with the trade stated in the card.
How approvals work here
ChatGPT draws the Sprites approval card in the thread. A TikTok change arrives with its before and after filled in, editable in place, and applies when you click approve.
What it reads
- Campaigns, ad groups, ads and their status
- Spend, CPA, ROAS, CTR, hold rate and completion
- Creative assets and per-creative performance
- Public competitor creative in the category
What it can change
- Create campaigns, ad groups and ads
- Budgets, schedules, statuses and targeting
- New hooks and scripts, previewed before they ship
When it does not work in ChatGPT
Three things go wrong in this client specifically, and each has a one-line fix.
There is no Advanced tab under Connectors.
Connectors was renamed Plugins, and developer mode moved to Settings → Security and login. Follow the path above rather than a guide written before July 2026.
Sprites answers but the approval card never appears.
Developer mode is off, or the app was created before you turned it on. The card is an Apps SDK surface and only renders for a developer-mode app.
The tools stop appearing after a Sprites release.
ChatGPT caches the tool list. Use Refresh on the app in settings to pull the current tools and server instructions.
TikTok Ads and ChatGPT: questions
Which URL do I paste into ChatGPT?
https://mcp.sprites.ai/mcp. There is one endpoint and every client uses it — every OAuth grant is bound to exactly that address, so a variant of it will not be honoured.
Can ChatGPT change my TikTok Ads account without asking?
ChatGPT draws the Sprites approval card in the thread. A TikTok change arrives with its before and after filled in, editable in place, and applies when you click approve.
Do I need a TikTok Ads API key or developer token?
No. TikTok Ads is connected once inside Sprites through TikTok Ads Manager, and the connector acts on that connection. ChatGPT never sees a credential for it.
Why ChatGPT for TikTok Ads specifically?
Developer mode gives ChatGPT full read-and-write MCP tools rather than the search-and-fetch pair the built-in connectors are limited to, and the Apps SDK renders the Sprites card in the thread.
Can it upload video?
It drafts hooks, scripts and concepts and proposes the ad; the video file itself is attached in the approval card before anything publishes.
Does it read Spark ads?
Yes — Spark ads appear alongside in-feed creative with their own performance, so a creator post that works is visible next to the ads it beats.
Keep going
The same ChatGPT connector reaches every other channel — nothing else to add.
TikTok Ads, from ChatGPT
Paste one URL, sign in once, and the next TikTok question you ask ChatGPT gets answered from the live account.