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Add Sprites to ChatGPT
Available on Plus, Pro, Business, Enterprise and Edu, on the web app. Not available on Free. You need a Sprites account with TikTok Ads already connected — the connector acts on that connection, so ChatGPT never handles a TikTok credential.
Turn on developer mode
Open Settings, go to Security and login, and switch Developer mode on. ChatGPT shows a warning that custom connectors run third-party code on your behalf — read it and accept. On Business and Enterprise workspaces an admin has to allow developer mode first.
Developer modeSettings → Security and loginCreate the Sprites app
Go to Settings → Plugins — this section used to be called Connectors, which is why older guides send you to an Advanced tab that no longer exists. Press the + button to create a developer-mode app.
ChatGPTSettingsPlugins+ CreatePaste the endpoint and choose OAuth
Give it a name and description, paste the Sprites endpoint, and set Authentication to OAuth. Tick the box confirming you trust the application, then click Create.
Create appNameSpritesMCP server URLhttps://mcp.sprites.ai/mcpAuthenticationOAuthSign in and approve the scopes
Connect the new app. ChatGPT sends you to the Sprites consent screen; sign in with the account holding your ad platforms and approve. The app then appears under Drafts in app settings and in the composer under the Developer mode tool.
Spriteswants access on behalf of ChatGPT- Read your connected ad accounts and site data
- Draft campaigns, creatives and pages for your approval
- Apply only the changes you approve
AllowCancel
Official TikTok Ads MCP vs Sprites MCP
TikTok runs its own MCP server at business-api.tiktok.com/open_mcp/tt-ads-mcp-layer. Here is what each one covers, so you can pick the one that fits in ChatGPT — or connect both.
TikTok for Business hosts its own MCP server for the Marketing API, with no developer credentials needed. It comes in two shapes: a flat server exposing about 400 tools, and a layered one exposing about 40 core tools and loading the rest as needed. Between them they read and write campaigns, audiences, bidding, creative and catalogs — on TikTok, and only TikTok.
| TikTok officialbusiness-api.tiktok.com/open_mcp/tt-ads-mcp-layer | Sprites MCPapproval-gated | |
|---|---|---|
| Endpoint | business-api.tiktok.com/open_mcp/tt-ads-mcp-layer (or -flat) | mcp.sprites.ai/mcp |
| Tools | About 40 core tools layered, or about 400 flat | Broad doors: analyze, optimize, launch, change |
| Channels | TikTok | TikTok plus Meta, Google Ads, LinkedIn, Reddit, GA4 and SEO |
| Writes | Campaigns, audiences, bidding and creative through the API | Each change an approval card with before and after, applied only on approve |
| New creative | Manages creative you have uploaded | Drafts hooks, scripts and concepts from the ads converting in your account |
| Analysis | Returns data for the model to read | A TikTok specialist compares CPA and CTR across every ad before answering |
If you run TikTok alone and want its data and controls in a chat, TikTok’s own server is the direct route — choose the layered version so 400 tool descriptions do not crowd out your question. Use Sprites when TikTok is one channel of several, when you want the next creative batch drafted, or when every change should wait for an approval your team can see.
Run the first prompt
Ask ChatGPT this. It routes to a Sprites door, which reads your TikTok Ads account and answers — no account to name, no confirmation to give first.
- With Sprites, which TikTok ads have the lowest CPA this month?
- Ask Sprites for 6 new TikTok hooks based on our top performer.
- Use Sprites to find TikTok ad groups spending with no conversions in 7 days.
- Have Sprites launch a TikTok campaign for the summer bundle at $150/day.
- With Sprites, find TikTok hook ideas in what our customers complain about on Reddit.
Open the composer's Developer mode tool and confirm Sprites is listed with its tools enabled, then ask it what it can do.
What ChatGPT can do with TikTok Ads
The same doors, whichever client you are in. Developer mode gives ChatGPT full read-and-write MCP tools rather than the search-and-fetch pair the built-in connectors are limited to, and the Apps SDK renders the Sprites card in the thread.
Read performance by ad, not just by campaign
Spend, CTR, CPC, conversions and CPA for every ad, so the openings that convert stand apart from the ones that do not.
Keep the batch coming
New hooks and scripts drafted against the ones already earning, in the volume the platform demands.
Rotate before the drop
The day a creative's CPA breaks trend, and what to swap in.
Hooks from real audience language
Pain points and phrasing mined from Reddit threads in your category, turned into openings you can test.
Launch in the right shape
Campaign, ad groups and ads built for TikTok's structure, not a search campaign wearing a costume.
Stop feeding the losers
Ad-group spend moved onto the creatives that convert, with the trade stated in the card.
How approvals work here
ChatGPT draws the Sprites approval card in the thread. A TikTok change arrives with its before and after filled in, editable in place, and applies when you click approve.
What it reads
- Campaigns, ad groups, ads and their status
- Spend, impressions, clicks, CTR, CPC, CPM, conversions and CPA
- Per-ad performance for every creative
- Your uploaded videos, images and music
What it can change
- Create campaigns, ad groups and ads
- Budgets, schedules, statuses and targeting
- New hooks and scripts, previewed before they ship
When it does not work in ChatGPT
Three things go wrong in this client specifically, and each has a one-line fix.
There is no Advanced tab under Connectors.
Connectors was renamed Plugins, and developer mode moved to Settings → Security and login. Follow the path above rather than an older guide.
Sprites answers but the approval card never appears.
Developer mode is off, or the app was created before you turned it on. The card is an Apps SDK surface and only renders for a developer-mode app.
The tools stop appearing after a Sprites release.
ChatGPT caches the tool list. Use Refresh on the app in settings to pull the current tools and server instructions.
TikTok Ads and ChatGPT: questions
Which URL do I paste into ChatGPT?
https://mcp.sprites.ai/mcp. There is one endpoint and every client uses it — every OAuth grant is bound to exactly that address, so a variant of it will not be honoured.
Can ChatGPT change my TikTok Ads account without asking?
ChatGPT draws the Sprites approval card in the thread. A TikTok change arrives with its before and after filled in, editable in place, and applies when you click approve.
Do I need a TikTok Ads API key or developer token?
No. TikTok Ads is connected once inside Sprites through TikTok Ads Manager, and the connector acts on that connection. ChatGPT never sees a credential for it.
Why ChatGPT for TikTok Ads specifically?
Developer mode gives ChatGPT full read-and-write MCP tools rather than the search-and-fetch pair the built-in connectors are limited to, and the Apps SDK renders the Sprites card in the thread.
Is there an official TikTok Ads MCP server?
Yes. TikTok for Business runs its own hosted MCP server, in two shapes: a flat server with about 400 tools and a layered one with about 40 core tools loaded progressively. It reads and writes TikTok only. Sprites is a separate server that covers TikTok with Meta, Google, LinkedIn and Reddit, drafts new hooks and concepts, and holds every change for approval.
Can it upload video?
It drafts hooks, scripts and concepts and proposes the ad; the video file itself is attached in the approval card before anything publishes.
Keep going
The same ChatGPT connector reaches every other channel — nothing else to add.
TikTok Ads, from ChatGPT
Paste one URL, sign in once, and the next TikTok question you ask ChatGPT gets answered from the live account.