Scale Your SaaS Growth
With Paid Acquisition on Autopilot
Stop paying for signups that never activate. Sprites runs Google Search, Meta and LinkedIn campaigns around the clock and moves budget toward the users who actually start using your product.
How It Works
Baseline your acquisition funnel
Connect Google, Meta and LinkedIn through official partner APIs. Sprites analyzes your full acquisition stack, trial volume, CAC by channel, activation rate by traffic source, and starts optimizing from a baseline, not a blank slate.
Optimize for activated users, not raw signups
PLG success depends on users who engage with the product. Sprites identifies which campaigns, keywords and creatives drive the highest-quality signups and shifts budget toward the acquisition that converts to retained, paying users, with every change staged for approval.
Run Autopilots to monitor and iterate
Autopilots watch CAC and ROAS, refresh creative before fatigue collapses it, and scale winners as soon as the data justifies it. Your paid acquisition runs on a system, not a spreadsheet or an agency.
Google Search & intent capture
PLG growth is driven by users who are actively searching for a solution. Sprites builds keyword-matched Search campaigns that capture high-intent queries, creates PMax campaigns with full asset groups, and keeps optimizing bid strategy and keyword mix to maximize trial signups from search.
Search Campaign Builder
Build keyword-matched Search campaigns with intent-specific ad copy for each ad group.
Competitor Keyword Researcher
Find the keywords where users are comparing tools or searching for alternatives to your competitors.
PMax Campaign Creator
Build a Performance Max campaign with all asset groups for broader Google reach.
Meta & LinkedIn for top-of-funnel
Google captures intent; Meta and LinkedIn create it. Sprites builds and runs top-of-funnel campaigns that introduce your product to ICP audiences before they start searching, then retargets high-value visitors with trial CTAs. For B2B PLG, LinkedIn targeting by job title and company size closes the ICP gap.
SaaS Funnel on Meta
Build a top-of-funnel awareness + retargeting structure optimized for free trial signups.
LinkedIn ICP Targeting for SaaS
Target SaaS buyers by job function, seniority, and company size on LinkedIn.
Meta Audience Builder
Create lookalike audiences from your activated or paying users for better Meta targeting.
ROAS, CAC & Autopilot monitoring
PLG companies need a disciplined acquisition framework: baseline metrics, winner/loser rules, budget split between evergreen campaigns and new creative tests, and fatigue monitoring before performance breaks. Sprites runs this system on autopilot and takes the right action at the right time.
Google Ads Account Analyzer
Analyze campaign performance and queue the prioritized changes for approval.
4-Week Acquisition Plan
Build a structured 4-week paid acquisition gameplan across Google, Meta, and LinkedIn.
Autopilot: CAC & ROAS Monitor
Recurring CAC and ROAS checks across every acquisition channel that act before performance breaks.
PLG SaaS growth campaign templates
Google Ads: Search Campaign Creator
Build keyword-matched Search campaigns optimized for high-intent SaaS trial acquisition.
Google Ads: Keywords Researcher
Discover high-intent keywords including competitor and alternative queries for SaaS acquisition.
Google Ads: Analyzer
Analyze campaign performance with actionable insights to lower CAC and improve trial quality.
Meta Ads: Leads Campaign Creator - Website
Create lead generation campaigns driving free trial signups to your SaaS product website.
LinkedIn Ads: ICP targeting
Map job titles, seniority, skills, and company size to LinkedIn facets that match your SaaS buyer.
Google Ads: PMax Campaign Creator
Create Performance Max campaigns to capture SaaS demand across all Google surfaces.
Integrations
Google Ads
Meta Ads
LinkedIn Ads
SEO Research
Claude
OpenAI / ChatGPT
Gmail
WordPress
Our Users Love Sprites
“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”
Brooks Golden
Founder · Growth Architects
“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”
Helghardt Avenant
Founder & CEO · Rehive
“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”
Jos van der Westhuizen
CEO · Coplay
How is Sprites different from generic AI tools for SaaS marketing?
Sprites is an AI ads agent connected to your real ad accounts, not a chatbot giving generic advice. It reads trial volume, CAC by channel, keyword performance and creative fatigue, then makes the changes: budget moves, keyword and audience updates, creative refreshes, each staged for approval and optimized toward your ROAS and CAC targets.
Can Sprites optimize for activated users, not just free trial signups?
Yes. Connect post-signup event data (Day 7 activation, first value moment, subscription start) and Sprites identifies which campaigns, audiences and keywords drive signups that engage with the product, then shifts budget toward those sources.
How does Sprites help with the winner/loser framework for creative testing?
Sprites runs the PLG acquisition loop for you: baseline analysis, winners versus losers, budget split between evergreen performers and new tests, fatigue forecasting on current winners, and the next batch of creative. Set it as an Autopilot and it runs on the cadence you define.
Which channels does Sprites support for PLG SaaS acquisition?
Google Search, Performance Max and Display; Meta (Facebook and Instagram); LinkedIn; TikTok and Reddit, all through official partner APIs, plus AEO so the same agent keeps you cited in ChatGPT and Perplexity. For PLG SaaS the typical stack is Google Search for intent, Meta for retargeting and LinkedIn for B2B personas, and Sprites allocates across them from real performance data.
Can Sprites set up Autopilots to monitor my SaaS acquisition metrics?
Yes. Autopilots run on any schedule, daily, twice a week or weekly, to check CAC and ROAS across every channel, refresh creative before fatigue tanks performance and scale winners when the data justifies it. You get the actions taken and a short brief, instead of discovering problems in a Monday morning spreadsheet.
Do we need a paid acquisition hire if we use Sprites?
Not to get started. It does the audits, campaign builds, creative and weekly optimization, and one growth marketer sets targets and approves changes, which is the shape of most PLG teams before Series B. Work in the Sprites app, or drive it from Claude, ChatGPT or Grok through MCP; both use the same official partner integrations and approval gates.