Scale Your SaaS Growth
With AI-Driven Paid Acquisition
Stop optimizing for signups that don't activate. AI targets high-intent users across Google Search, Meta, and LinkedIn—then optimizes for the users who actually start using your product.
How It Works
Baseline your acquisition funnel
Connect your Google, Meta, and LinkedIn accounts. Sprites analyzes your full acquisition stack—trial volume, CAC by channel, activation rate by traffic source—and builds a baseline to optimize from, not a blank slate.
Optimize for activated users, not raw signups
PLG success depends on users who actually engage with the product. Sprites identifies which campaigns, keywords, and creatives drive the highest-quality signups—and shifts budget toward acquisition that converts to retained, paying users.
Run Autopilots to monitor and iterate
Set Sprites to monitor CAC and ROAS trends, flag fatigue in evergreen creatives before they collapse, and surface scaling opportunities as soon as data justifies it. Your paid acquisition runs on a system, not a spreadsheet.
Google Search & intent capture
PLG growth is driven by users who are actively searching for a solution. Sprites builds keyword-matched Search campaigns that capture high-intent queries, creates PMax campaigns with full asset groups, and continuously optimizes bid strategy and keyword mix to maximize trial signups from search.
Search Campaign Builder
Build keyword-matched Search campaigns with intent-specific ad copy for each ad group.
Competitor Keyword Researcher
Find the keywords where users are comparing tools or searching for alternatives to your competitors.
PMax Campaign Creator
Build a Performance Max campaign with all asset groups for broader Google reach.
Meta & LinkedIn for top-of-funnel
Google captures intent; Meta and LinkedIn create it. Sprites builds top-of-funnel campaigns that introduce your product to ICP audiences before they start searching—then retargets high-value visitors with trial CTAs. For B2B PLG, LinkedIn targeting by job title and company size closes the ICP targeting gap.
SaaS Funnel on Meta
Build a top-of-funnel awareness + retargeting structure optimized for free trial signups.
LinkedIn ICP Targeting for SaaS
Target SaaS buyers by job function, seniority, and company size on LinkedIn.
Meta Audience Builder
Create lookalike audiences from your activated or paying users for better Meta targeting.
ROAS, CAC & Autopilot monitoring
PLG companies need a disciplined acquisition framework: baseline metrics, winner/loser rules, budget split between evergreen campaigns and new creative tests, and fatigue monitoring before performance breaks. Sprites runs this system automatically—surfacing the right actions at the right time.
Google Ads Account Analyzer
Analyze campaign performance with deep insights and a prioritized action list.
4-Week Acquisition Plan
Build a structured 4-week paid acquisition gameplan across Google, Meta, and LinkedIn.
Autopilot: CAC & ROAS Monitor
Set up recurring monitoring for CAC and ROAS across all your SaaS acquisition channels.
PLG SaaS growth campaign templates
Google Ads: Search Campaign Creator
Build keyword-matched Search campaigns optimized for high-intent SaaS trial acquisition.
Google Ads: Keywords Researcher
Discover high-intent keywords including competitor and alternative queries for SaaS acquisition.
Google Ads: Analyzer
Analyze campaign performance with actionable insights to lower CAC and improve trial quality.
Meta Ads: Leads Campaign Creator - Website
Create lead generation campaigns driving free trial signups to your SaaS product website.
LinkedIn Ads: ICP targeting
Map job titles, seniority, skills, and company size to LinkedIn facets that match your SaaS buyer.
Google Ads: PMax Campaign Creator
Create Performance Max campaigns to capture SaaS demand across all Google surfaces.
Integrations
Google Ads
Meta Ads
LinkedIn Ads
SEO Research
Claude
OpenAI / ChatGPT
Gmail
WordPress
Our Users Love Sprites
“Sprites made us an AI-native agency. The quality and level of work we deliver now is on a completely different tier. It's not a tool we use, it's how we operate.”
Brooks Golden
Founder · Growth Architects
“We took our ABM playbook back from two agencies and cut cost-per-lead by two-thirds in six weeks. Sprites turned our marketing into an in-house ads and content factory.”
Helghardt Avenant
Founder & CEO · Rehive
“I've already recommended it to 4–5 other founders. It freed up time for strategic work while getting us users from ChatGPT and Google Ads on autopilot.”
Jos van der Westhuizen
CEO · Coplay