Four tools, four answers
Each one answers as you type, with the formula under it. Leave an email afterwards only if you want us to check the numbers against your live accounts.
ROAS Calculator
Blended and incremental ROAS against the break-even your gross margin actually requires.
- Ad spend
- Attributed revenue
- Gross margin
- Incrementality haircut
CAC Calculator
Fully-loaded CAC, LTV:CAC and payback period — the unit-economics check your CFO will read.
- Marketing spend
- Salaries + tools
- New customers
- LTV
Campaign Budget Allocator
An efficiency-weighted split across Meta, Google, Microsoft, LinkedIn, TikTok and Reddit, with projected revenue.
- Monthly budget
- ROAS per channel
Competitor Ads Finder
Type a competitor’s website and see the ads they run: their library page free, every ad across Meta, Google and LinkedIn in the report.
- Competitor website or brand
AI Visibility Checker
A live query against ChatGPT, Gemini and Perplexity: how each one describes you, and who it names instead.
- Your brand name
AEO Grader
Grade your answer engine optimization A–F across ChatGPT, Gemini and Perplexity, with the three fixes that move it most.
- Your brand name
CPM Calculator
Cost per thousand impressions, cost per impression, and the reach a budget buys.
- Ad spend
- Impressions
- Next budget
CTR Calculator
Click-through rate, and the cost per click that rate produces on a CPM buy.
- Clicks
- Impressions
- CPM
Conversion Rate Calculator
Conversion rate, plus the traffic or the rate a conversion goal needs.
- Conversions
- Visitors
- Goal
LTV Calculator
Lifetime value in gross profit, not revenue, and the LTV:CAC it supports.
- Order value
- Purchases per year
- Lifespan
- Gross margin
- CAC
CPC Calculator
Average cost per click, with the CTR and CPM behind it.
- Ad spend
- Clicks
- Impressions
CPA Calculator
Cost per acquisition against the break-even CPA your order value and margin allow.
- Ad spend
- Conversions
- Order value
- Gross margin
UTM Builder
Tagged campaign links that keep existing parameters and never duplicate a UTM.
- Page URL
- Source
- Medium
- Campaign
- Term
- Content
Google Ads Budget Calculator
The monthly and daily budget a conversion goal needs at your CPC and conversion rate.
- Conversion goal
- Conversion rate
- Average CPC
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