Enter conversions and visitors for your conversion rate. Add a goal to see the traffic it takes at today’s rate, or the rate it takes at today’s traffic.
Orders, leads or sign-ups.
Sessions for a site rate, ad clicks for a campaign rate.
Optional. What you want next period.
The calculator gives you the number instantly. Leave your email and we will look at your actual accounts and send back what we would change first.
Conversion rate = conversions ÷ visitors × 100. 84 orders from 3,500 sessions is a 2.4% conversion rate, one order for every 42 visits.
Count the same unit on both sides. Sessions against orders gives a site conversion rate. Ad clicks against conversions gives a campaign conversion rate. Mixing them, sessions against ad-attributed orders for example, produces a number that means nothing.
Once you know the rate, the goal math is direct. Visitors needed = goal ÷ conversion rate: 120 orders at 2.4% takes 5,000 visits. Rate needed = goal ÷ visitors: 120 orders from the same 3,500 visits needs a 3.43% rate.
Those are the two levers: buy more traffic or convert more of it. The calculator shows both so you can see which is the cheaper move.
Cost per acquisition is cost per click divided by conversion rate. Lift a landing page from 2% to 3% and every acquisition costs a third less, with the same bids and the same ads. On paid traffic, conversion rate work is often the cheapest way to lower CPA.
Slow mobile pages, a mismatch between the ad promise and the landing page, surprise costs at checkout, forms that ask for more than they need, and traffic that was never going to buy. Segment by source before you redesign anything: a site-wide rate can fall because one campaign started sending the wrong visitors.