Enter acquisition spend, new customers, and optional LTV inputs. We email a blended CAC, LTV:CAC ratio, and CAC-payback analysis within 10 minutes.
We’ll email the result plus a quick breakdown of how the numbers were calculated.
We calculate blended CAC the way your CFO would — every acquisition dollar divided by new customers, not Meta-reported purchases divided by Meta-reported spend.
Most LTV:CAC calculations use predicted LTV that never materializes. We encourage cohort-based LTV and flag when your number looks rosy.
CAC payback in months, with a gut check on whether you can run tighter (scale faster) or need to lengthen payback to hit your growth rate.
The 1-page PDF uses standard finance terminology — no DTC jargon that you have to translate for your CFO.