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  1. Home/
  2. Free Tools/
  3. AEO Grader

Free AEO Grader

Grade how ChatGPT, Gemini and Perplexity answer for your brand. One name in, an A–F grade out, with the three fixes that move it most.

  • An A–F grade, live
  • Five dimensions, three fixes
  • No account needed

Live query against ChatGPT, Gemini and Perplexity. Takes 20–60 seconds. Three free grades an hour. The grade and fix list are free; what each engine said opens with one email.

Want a person to read your grade?

Leave your email and we will look at how your category is being answered and send back which prompts a rival owns and which pages would win them.

A person reads your numbers and replies. No drip sequence.

What the AEO grade measures

A sample AEO grader report card: Profound graded C, 62 out of 100, with five scored dimensions and three ranked fixesA sample report card: Profound, graded on September 21, 2026.

Answer engine optimization is the work of getting your brand into the answer when a buyer asks ChatGPT, Gemini, Perplexity or Google’s AI Overviews for a recommendation. The grade is a report card for that work. It is built from five dimensions, each read directly from what the engines said about you on this run, so every point in it can be traced back to an answer.

Brand awareness35%How well the engines know the brand, averaged across the ones that answeredSource credibility20%How much the engines trust what they have read about youEngine coverage15%How many of ChatGPT, Gemini and Perplexity know you at allSentiment15%Whether the description is favourable when you are mentionedShare of the shortlist15%Your awareness against the strongest rival the engines named

Awareness carries the most weight because nothing else matters if the engines do not know you. Credibility comes next: an engine that is unsure of its sources hedges, and a hedged mention rarely makes the shortlist. Coverage, sentiment and the shortlist share decide whether a known brand is actually recommended.

Reading your grade

An F or a D almost always means the engines have little third-party text about the brand. More copy on your own homepage will not fix that. What fixes it is one answer-first page per buyer question, clear entity signals (one canonical name, an About page, Organization schema, an llms.txt) and mentions on the review and comparison sites the engines already read.

A C means you are known but not recommended. The gap is usually the comparison prompt, “X vs Y” or “best tools for Z”, where a rival has a page built for the question and you do not. A B or an A means the work has shifted from getting in to staying in: the follow-up prompt, where the buyer adds a constraint such as price, an integration or compliance, is where a rival takes the slot.

Why this grader is live and not cached

Answer engines update their retrieval constantly, so a grade computed from last quarter’s training data can describe a brand that no longer exists. Every grade here is a fresh query against ChatGPT, Gemini and Perplexity, dated to the day it ran. Because the answers are non-deterministic, two runs can differ by a few points; treat one grade as a snapshot and the trend as the signal.

From a grade to a fix that ships

Most AEO tools stop at the report. A roundup of the best AEO tools splits them into graders, trackers and tools that fix: Peec AI and Otterly track, Profound tracks and publishes on sales-led enterprise contracts, and Sprites tracks and then writes, publishes and re-measures the pages that close the gap, under your approval. If you are weighing trackers, the Peec AI alternatives and Profound alternatives pages compare them on price and on what happens after the dashboard.

The grade is the free front door. To track your AI visibility over time, Sprites repeats your buyer prompts across every answer engine on a schedule and turns each lost citation into a rewritten page, inside the same agent that runs your SEO and paid ads. The AI visibility hub explains what the category means, and the free AI visibility checker gives the same run as a single 0–100 score.

Questions, answered

What is an AEO grader?

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An AEO grader asks answer engines such as ChatGPT, Gemini and Perplexity about your brand and grades how well you show up: whether they know you, how they describe you, how much they trust their sources and whether a competitor owns the shortlist. This grader runs that check live and returns an A–F grade, five scored dimensions and a ranked fix list.

Is this AEO grader free?

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Yes. Enter a brand name and the grade, the five dimensions and the fix list appear on the page, with no account. One email opens what each engine said word for word, the competitors it named and the sources it cited. Each visitor gets three grades an hour because every run is a live query against three engines.

How is the AEO grade calculated?

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Five dimensions, each read from what the engines returned: brand awareness (35%), source credibility (20%), engine coverage (15%), sentiment (15%) and share of the shortlist against the strongest rival named (15%). A dimension with no data is left out and the rest are re-weighted. 85 and above is an A, 70 a B, 55 a C, 35 a D, and below 35 an F.

How is this different from HubSpot’s AEO Grader?

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HubSpot’s free grader, now called the AI Search Grader, scores a brand out of 100 from the engines’ training data and puts the full report behind a form. This grader queries ChatGPT, Gemini and Perplexity live, shows the grade and the fix list without a form, and links each fix to the page or process that closes it. Both are snapshots; neither replaces tracking prompts over time.

What is a good AEO grade?

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A B or better means the engines know the brand, describe it favourably and name it next to the category leaders. Most early-stage and mid-market brands grade D or F on the first run. That is rarely about the product; the engines simply have little third-party text about the brand, and that gap closes within weeks of steady answer-first publishing.

How do I improve my AEO grade?

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Work the fixes in the order the grader lists them, because they are ranked by how far each dimension is behind. The usual order is: publish answer-first pages for your buyer questions, make the entity unambiguous with schema and an About page, earn mentions on the sources the engines cite, and publish comparison pages for the prompts a rival owns. Re-grade monthly; track weekly.

Stop grading. Start fixing.

Sprites tracks your buyer prompts across every answer engine and writes, publishes and re-measures the pages that lose the citation, with your approval on every change.

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