Give us your target revenue, target CAC, and industry. We email a recommended Meta / Google / LinkedIn / TikTok budget split grounded in category benchmarks — in under 10 minutes.
We’ll email the result plus a quick breakdown of how the numbers were calculated.
DTC apparel, B2B SaaS, fintech, healthtech, and ecomm general all have different CPA and ROAS benchmarks. We use the right ones for your ICP, not a generic average.
Most budget calculators start from spend. We start from the revenue number you need and work backwards through target ROAS and CAC, so the budget connects to your actual plan.
The tool flags when a proposed split is heavily skewed (80% Meta, 20% everything else) or when a channel is obviously missing from your category profile.
The output is written by the same AI agent that plans real Sprites campaigns. It reflects current platform realities — iOS attribution, PMax behavior, LinkedIn CPM — not static benchmarks from 2022.