SpritesAdd Sprites to ChatGPT
Available on Plus, Pro, Business, Enterprise and Edu, on the web app. Not available on Free. You need a Sprites account with Google Business Profile already connected — the connector acts on that connection, so ChatGPT never handles a GBP credential.
Turn on developer mode
Open Settings, go to Security and login, and switch Developer mode on. ChatGPT shows a warning that custom connectors run third-party code on your behalf — read it and accept. On Business and Enterprise workspaces an admin has to allow developer mode first.
Developer modeSettings → Security and loginCreate the Sprites app
Go to Settings → Plugins — this section used to be called Connectors, which is why older guides send you to an Advanced tab that no longer exists. Press the + button to create a developer-mode app.
ChatGPTSettingsPlugins+ CreatePaste the endpoint and choose OAuth
Give it a name and description, paste the Sprites endpoint, and set Authentication to OAuth. Tick the box confirming you trust the application, then click Create.
Create appNameSpritesMCP server URLhttps://mcp.sprites.ai/mcpAuthenticationOAuthSign in and approve the scopes
Connect the new app. ChatGPT sends you to the Sprites consent screen; sign in with the account holding your ad platforms and approve. The app then appears under Drafts in app settings and in the composer under the Developer mode tool.
Spriteswants access on behalf of ChatGPT- Read your connected ad accounts and site data
- Draft campaigns, creatives and pages for your approval
- Apply only the changes you approve
AllowCancel
Run the first prompt
Ask ChatGPT this. It routes to a Sprites door, which reads your Google Business Profile account and answers — no account to name, no confirmation to give first.
- With Sprites, how did each of our locations perform in local search last month?
- Ask Sprites which of our listings are missing hours, categories or photos.
- Use Sprites to draft a seasonal post for the Portland location.
- Have Sprites list every location and what each one is missing.
- With Sprites, which searches are surfacing our Austin store?
Open the composer's Developer mode tool and confirm Sprites is listed with its tools enabled, then ask it what it can do.
What ChatGPT can do with Google Business Profile
The same doors, whichever client you are in. Developer mode gives ChatGPT full read-and-write MCP tools rather than the search-and-fetch pair the built-in connectors are limited to, and the Apps SDK renders the Sprites card in the thread.
Performance per location
Views, searches, calls and direction requests for each listing, not one rolled-up number.
Find the listings that are incomplete
Missing hours, no description, the wrong primary category — the gaps that quietly keep a location out of the map pack.
Post without the tab
Updates and offers drafted per location and published on approval.
Pin a location and stay there
Multi-location accounts pin to one listing for a conversation, so an answer never silently switches store.
See which searches find you
The queries surfacing each listing, so the category and description can be argued from data.
Answer reviews, with approval
Reviews read per location, replies drafted in your voice, and nothing posted until you approve it.
How approvals work here
ChatGPT draws the Sprites approval card in the thread. A GBP change arrives with its before and after filled in, editable in place, and applies when you click approve.
What it reads
- Every location on the account and its profile fields
- Views on Search and Maps, calls, direction requests and website clicks
- The queries surfacing each listing
- Reviews and their ratings
What it can change
- Posts, offers and events, per location, and replies to reviews
- Profile fields: hours, description, website and phone
- Each one approved before it publishes
When it does not work in ChatGPT
Three things go wrong in this client specifically, and each has a one-line fix.
There is no Advanced tab under Connectors.
Connectors was renamed Plugins, and developer mode moved to Settings → Security and login. Follow the path above rather than an older guide.
Sprites answers but the approval card never appears.
Developer mode is off, or the app was created before you turned it on. The card is an Apps SDK surface and only renders for a developer-mode app.
The tools stop appearing after a Sprites release.
ChatGPT caches the tool list. Use Refresh on the app in settings to pull the current tools and server instructions.
Google Business Profile and ChatGPT: questions
Which URL do I paste into ChatGPT?
https://mcp.sprites.ai/mcp. There is one endpoint and every client uses it — every OAuth grant is bound to exactly that address, so a variant of it will not be honoured.
Can ChatGPT change my Google Business Profile account without asking?
ChatGPT draws the Sprites approval card in the thread. A GBP change arrives with its before and after filled in, editable in place, and applies when you click approve.
Do I need a Google Business Profile API key or developer token?
No. Google Business Profile is connected once inside Sprites through Google Business Profile, and the connector acts on that connection. ChatGPT never sees a credential for it.
Why ChatGPT for Google Business Profile specifically?
Developer mode gives ChatGPT full read-and-write MCP tools rather than the search-and-fetch pair the built-in connectors are limited to, and the Apps SDK renders the Sprites card in the thread.
Does it handle more than one location?
Yes. Multi-location accounts list every location, report per location, and pin to one for the length of a conversation so an answer cannot drift to the wrong store.
Can it reply to reviews?
It reads reviews and can draft a reply, but the reply publishes only on your approval — a review response is not something to automate blind.
Keep going
The same ChatGPT connector reaches every other channel — nothing else to add.
Google Business Profile, from ChatGPT
Paste one URL, sign in once, and the next GBP question you ask ChatGPT gets answered from the live account.