SpritesAdd Sprites to ChatGPT
Available on Plus, Pro, Business, Enterprise and Edu, on the web app. Not available on Free. You need a Sprites account with Google Analytics 4 already connected — the connector acts on that connection, so ChatGPT never handles a GA4 credential.
Turn on developer mode
Open Settings, go to Security and login, and switch Developer mode on. ChatGPT shows a warning that custom connectors run third-party code on your behalf — read it and accept. On Business and Enterprise workspaces an admin has to allow developer mode first.
Developer modeSettings → Security and loginCreate the Sprites app
Go to Settings → Plugins — this section used to be called Connectors, which is why older guides send you to an Advanced tab that no longer exists. Press the + button to create a developer-mode app.
ChatGPTSettingsPlugins+ CreatePaste the endpoint and choose OAuth
Give it a name and description, paste the Sprites endpoint, and set Authentication to OAuth. Tick the box confirming you trust the application, then click Create.
Create appNameSpritesMCP server URLhttps://mcp.sprites.ai/mcpAuthenticationOAuthSign in and approve the scopes
Connect the new app. ChatGPT sends you to the Sprites consent screen; sign in with the account holding your ad platforms and approve. The app then appears under Drafts in app settings and in the composer under the Developer mode tool.
Spriteswants access on behalf of ChatGPT- Read your connected ad accounts and site data
- Draft campaigns, creatives and pages for your approval
- Apply only the changes you approve
AllowCancel
Run the first prompt
Ask ChatGPT this. It routes to a Sprites door, which reads your Google Analytics 4 account and answers — no account to name, no confirmation to give first.
- With Sprites, what happened to conversions last week and which channel caused it?
- Ask Sprites for our top 10 landing pages by conversion rate this month.
- Use Sprites to compare organic and paid revenue quarter over quarter in GA4.
- Have Sprites break down ecommerce revenue by product for the last 30 days.
- With Sprites, set up a Monday brief on traffic, conversions and the biggest change.
Open the composer's Developer mode tool and confirm Sprites is listed with its tools enabled, then ask it what it can do.
What ChatGPT can do with Google Analytics 4
The same doors, whichever client you are in. Developer mode gives ChatGPT full read-and-write MCP tools rather than the search-and-fetch pair the built-in connectors are limited to, and the Apps SDK renders the Sprites card in the thread.
Ask in English, get the report run
No explorations, no dimension picker. The question becomes a GA4 query and the answer comes back with the numbers attached.
Channel attribution that names a cause
The channel that accounts for the change, with its share of it stated, not a chart of everything that moved.
Item-scoped ecommerce
Revenue and units per product, not just per session — the breakdown GA4 buries.
Landing pages that earn and landing pages that leak
Entry page performance against conversions, ranked, with the drop-off stated.
Join it to the ad accounts
Because the same connector reads Google Ads and Meta, a GA4 answer can be checked against what the platforms claim.
A standing weekly read
A scheduled brief that runs against GA4 and messages you only when a number breaks trend.
How approvals work here
ChatGPT draws the Sprites approval card in the thread. A GA4 change arrives with its before and after filled in, editable in place, and applies when you click approve.
What it reads
- Sessions, users, engagement and conversions by any GA4 dimension
- Channel, source, medium and campaign attribution
- Landing pages, events and funnels
- Item-scoped ecommerce: revenue and units per product
What it can change
- Nothing. GA4 is read-only through this connector by design
- Changes it recommends land on the ad or SEO channel they belong to, each with its own approval
When it does not work in ChatGPT
Three things go wrong in this client specifically, and each has a one-line fix.
There is no Advanced tab under Connectors.
Connectors was renamed Plugins, and developer mode moved to Settings → Security and login. Follow the path above rather than an older guide.
Sprites answers but the approval card never appears.
Developer mode is off, or the app was created before you turned it on. The card is an Apps SDK surface and only renders for a developer-mode app.
The tools stop appearing after a Sprites release.
ChatGPT caches the tool list. Use Refresh on the app in settings to pull the current tools and server instructions.
Google Analytics 4 and ChatGPT: questions
Which URL do I paste into ChatGPT?
https://mcp.sprites.ai/mcp. There is one endpoint and every client uses it — every OAuth grant is bound to exactly that address, so a variant of it will not be honoured.
Can ChatGPT change my Google Analytics 4 account without asking?
ChatGPT draws the Sprites approval card in the thread. A GA4 change arrives with its before and after filled in, editable in place, and applies when you click approve.
Do I need a Google Analytics 4 API key or developer token?
No. Google Analytics 4 is connected once inside Sprites through Google Analytics 4, and the connector acts on that connection. ChatGPT never sees a credential for it.
Why ChatGPT for Google Analytics 4 specifically?
Developer mode gives ChatGPT full read-and-write MCP tools rather than the search-and-fetch pair the built-in connectors are limited to, and the Apps SDK renders the Sprites card in the thread.
Can it change anything in GA4?
No. GA4 is read-only through this connector on purpose. If the answer implies a change, it is proposed on the channel that owns it — an ad account, a page — with its own approval.
Do I need to know GA4 dimensions and metrics?
No. You ask the question; Sprites picks the dimensions, runs the report and states what it queried so you can check the working.
Keep going
The same ChatGPT connector reaches every other channel — nothing else to add.
Google Analytics 4, from ChatGPT
Paste one URL, sign in once, and the next GA4 question you ask ChatGPT gets answered from the live account.