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Sprites MCP · Meta · ChatGPT

How to connect Meta Ads to ChatGPT

Add https://mcp.sprites.ai/mcp as a custom MCP connector in ChatGPT, sign in to Sprites, and ChatGPT can read your Meta Ads account and propose changes to it. Setup takes about two minutes and needs no API key. Every write comes back as an approval before it touches the account.

MCP server URLhttps://mcp.sprites.ai/mcp
Start the setupSkip to the first prompt

5 steps · about 2 minutes · updated September 8, 2026

ChatGPTSprites connected

Which Meta creatives are fatiguing?

Spritesanalyzerunning
  • Reading 38 active ads
  • Trending CTR by day
  • Checking frequency by ad set
SpritesMetaNeeds your approval
  • UGC — kitchen v2freq 4.8 · CTR −41%
  • Static — price anchorfreq 1.9 · CTR flat
  • Carousel — 5 SKUsfreq 6.1 · CPA +73%
SpritesMetaNeeds your approval
Perplexity133d livePerplexity Computer
Framerran 86dcomment TOP5 and i’ll DM you the full video breaking down 5
Descriptran 124dEdit audio, video, text & layout - with one AI-powered toolLearn More
SpritesMetaNeeds your approval
  • Lookalike 1% — USROAS 4.1Raise+$120/day
  • Broad — 25-54ROAS 1.2Cut−$90/day
  • Retarget — 30dROAS 6.8 · cappedRaise+$40/day
2 of 38 ads are past the breakReplace
SetupFirst promptWhat you getApprovalsTroubleshootingFAQ

Add Sprites to ChatGPT

Available on Plus, Pro, Business, Enterprise and Edu, on the web app. Not available on Free. You need a Sprites account with Meta Ads already connected — the connector acts on that connection, so ChatGPT never handles a Meta credential.

  1. Turn on developer mode

    Open Settings, go to Security and login, and switch Developer mode on. ChatGPT shows a warning that custom connectors run third-party code on your behalf — read it and accept. On Business and Enterprise workspaces an admin has to allow developer mode first.

    Developer modeSettings → Security and login
  2. Create the Sprites app

    Go to Settings → Plugins — this section was called Connectors until July 2026, which is why older guides send you to an Advanced tab that no longer exists. Press the + button to create a developer-mode app.

    ChatGPT
    Settings›Plugins›+ Create
  3. Paste the endpoint and choose OAuth

    Give it a name and description, paste the Sprites endpoint, and set Authentication to OAuth. Tick the box confirming you trust the application, then click Create.

    Create app
    NameSpritesMCP server URLhttps://mcp.sprites.ai/mcpAuthenticationOAuth
  4. Sign in and approve the scopes

    Connect the new app. ChatGPT sends you to the Sprites consent screen; sign in with the account holding your ad platforms and approve. The app then appears under Drafts in app settings and in the composer under the Developer mode tool.

    Spriteswants access on behalf of ChatGPT
    • Read your connected ad accounts and site data
    • Draft campaigns, creatives and pages for your approval
    • Apply only the changes you approve
    AllowCancel

Run the first prompt

Ask ChatGPT this. It routes to a Sprites door, which reads your Meta Ads account and answers — no account to name, no confirmation to give first.

  • With Sprites, which Meta creatives are fatiguing and what should replace them?
  • Ask Sprites for 5 new hooks for our best-performing Instagram ad.
  • Use Sprites to compare Meta ROAS this month against last month by ad set.
  • Have Sprites check whether our ad sets are overlapping on audience.
  • With Sprites, show me what our top 3 competitors are running on Meta right now.

Open the composer's Developer mode tool and confirm Sprites is listed with its tools enabled, then ask it what it can do.

What ChatGPT can do with Meta Ads

The same doors, whichever client you are in. Developer mode gives ChatGPT full read-and-write MCP tools rather than the search-and-fetch pair the built-in connectors are limited to, and the Apps SDK renders the Sprites card in the thread.

See fatigue before the CPA does

Frequency, first-time impression ratio and the day a creative's CTR broke trend, per ad rather than per campaign.

Get new creative, not a brief

Hooks, headlines and image concepts drafted against what is already working, previewed in the real placement.

Untangle the ad sets

Audience overlap, learning-phase resets and the ad sets quietly bidding against each other.

Watch the competition

Live ads from any advertiser in the Meta ad library, read as angles rather than screenshots.

Launch across placements

Campaign, ad sets, audiences and ads in one editable proposal, with the creative attached.

Reallocate on evidence

Move budget to the ad set that earns it, with the before-and-after stated in the card.

How approvals work here

ChatGPT draws the Sprites approval card in the thread. A Meta change arrives with its before and after filled in, editable in place, and applies when you click approve.

What it reads

  • Campaigns, ad sets, ads, audiences and their status
  • Spend, ROAS, CPA, CTR, frequency and placement breakdowns
  • Creative assets and per-creative performance
  • Public competitor ads from the Meta ad library

What it can change

  • Create campaigns, ad sets, audiences and ads
  • Budgets, schedules, statuses and targeting
  • New creative, previewed in placement before anything ships

When it does not work in ChatGPT

Three things go wrong in this client specifically, and each has a one-line fix.

There is no Advanced tab under Connectors.

Connectors was renamed Plugins, and developer mode moved to Settings → Security and login. Follow the path above rather than a guide written before July 2026.

Sprites answers but the approval card never appears.

Developer mode is off, or the app was created before you turned it on. The card is an Apps SDK surface and only renders for a developer-mode app.

The tools stop appearing after a Sprites release.

ChatGPT caches the tool list. Use Refresh on the app in settings to pull the current tools and server instructions.

Meta Ads and ChatGPT: questions

Which URL do I paste into ChatGPT?

https://mcp.sprites.ai/mcp. There is one endpoint and every client uses it — every OAuth grant is bound to exactly that address, so a variant of it will not be honoured.

Can ChatGPT change my Meta Ads account without asking?

ChatGPT draws the Sprites approval card in the thread. A Meta change arrives with its before and after filled in, editable in place, and applies when you click approve.

Do I need a Meta Ads API key or developer token?

No. Meta Ads is connected once inside Sprites through Meta (Facebook and Instagram) Ads, and the connector acts on that connection. ChatGPT never sees a credential for it.

Why ChatGPT for Meta Ads specifically?

Developer mode gives ChatGPT full read-and-write MCP tools rather than the search-and-fetch pair the built-in connectors are limited to, and the Apps SDK renders the Sprites card in the thread.

Do I need a Meta developer app or a system user token?

No. You connect Meta once inside Sprites with OAuth; the MCP connector then acts on that connection. Your agent never sees a token.

Can it publish an ad without me seeing it?

No. Creative comes back as a preview in the real placement, editable, and ships only when you approve it.

Keep going

The same ChatGPT connector reaches every other channel — nothing else to add.

All Meta guides→
Google AdsTikTok AdsShopify
Google Ads in ChatGPTLinkedIn Ads in ChatGPTTikTok Ads in ChatGPTReddit Ads in ChatGPTGoogle Analytics 4 in ChatGPTSEO and Search Console in ChatGPTAI visibility (AEO) in ChatGPTShopify in ChatGPTGoogle Business Profile in ChatGPT

Meta Ads, from ChatGPT

Paste one URL, sign in once, and the next Meta question you ask ChatGPT gets answered from the live account.

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