Sprites
Perplexity173d livePerplexity Computer
Add Sprites to ChatGPT
Available on Plus, Pro, Business, Enterprise and Edu, on the web app. Not available on Free. You need a Sprites account with Meta Ads already connected — the connector acts on that connection, so ChatGPT never handles a Meta credential.
Turn on developer mode
Open Settings, go to Security and login, and switch Developer mode on. ChatGPT shows a warning that custom connectors run third-party code on your behalf — read it and accept. On Business and Enterprise workspaces an admin has to allow developer mode first.
Developer modeSettings → Security and loginCreate the Sprites app
Go to Settings → Plugins — this section used to be called Connectors, which is why older guides send you to an Advanced tab that no longer exists. Press the + button to create a developer-mode app.
ChatGPTSettingsPlugins+ CreatePaste the endpoint and choose OAuth
Give it a name and description, paste the Sprites endpoint, and set Authentication to OAuth. Tick the box confirming you trust the application, then click Create.
Create appNameSpritesMCP server URLhttps://mcp.sprites.ai/mcpAuthenticationOAuthSign in and approve the scopes
Connect the new app. ChatGPT sends you to the Sprites consent screen; sign in with the account holding your ad platforms and approve. The app then appears under Drafts in app settings and in the composer under the Developer mode tool.
Spriteswants access on behalf of ChatGPT- Read your connected ad accounts and site data
- Draft campaigns, creatives and pages for your approval
- Apply only the changes you approve
AllowCancel
Official Meta Ads MCP vs Sprites MCP
Meta runs its own MCP server at https://mcp.facebook.com/ads. Here is what each one covers, so you can pick the one that fits in ChatGPT — or connect both.
Meta hosts its own Ads MCP server as part of its ads AI connectors, alongside an Ads CLI for the terminal. You add it to ChatGPT, Claude or any MCP client as a custom connector and sign in with your Facebook Business login. It covers reporting, creating and editing campaigns, ad sets and ads, catalogs, datasets, A/B tests and conversion lift studies — on Meta, and only Meta.
| Meta officialhttps://mcp.facebook.com/ads | Sprites MCPapproval-gated | |
|---|---|---|
| Endpoint | mcp.facebook.com/ads | mcp.sprites.ai/mcp |
| Channels | Facebook and Instagram | Meta plus Google Ads, LinkedIn, TikTok, Reddit, GA4, Shopify, SEO and more — one connector |
| Setup in ChatGPT | Developer-mode app, Facebook Business sign-in | Developer-mode app, Sprites sign-in — Meta is connected once inside Sprites |
| Writes | New campaigns, ad sets and ads created paused; activation confirmed in your AI client | Proposed as an editable card with before and after; applied only on approve |
| New creative | Builds ads from creative you already have | Drafts hooks, headlines and image concepts, previewed in the placement |
| Competitor ads | Your own ad accounts only | Live ads from any advertiser in the Meta Ad Library |
| Analysis | Insights returned as data for the model to read | A Meta specialist reads fatigue, frequency and learning phase before answering |
| Catalogs, datasets, lift studies | Yes — its strongest ground | Not the focus: campaigns, creative and budget are |
If you only want to read Meta campaign data in ChatGPT, or you manage catalogs and lift studies, Meta’s official connector may be enough. Use Sprites when you run more than Meta, want new creative drafted rather than just managed, want competitor ads in the same thread, or need every write staged as an approval your team can see before it spends.
Why run Meta ads through Sprites
ChatGPT is the interface; the connector decides what it can see and what it is allowed to do. Six things change when that connector is Sprites.
Advice that sees every channel
A Meta-only connector can only ever answer with Meta. Sprites reads Meta beside Google Ads, TikTok, LinkedIn, Reddit, GA4 and Shopify, so it can say the next $1,000 earns more on Google search than on a tired prospecting ad set — and propose the move as one approval.
Every channel on one connectorNo stake in your Meta budget
Meta earns more when you spend more on Meta. Sprites is priced per plan, not as a share of spend, so it earns the same whether it tells you to raise a budget, cut one, or move the money off Meta entirely.
See what competitors are running
Ask for any advertiser and Sprites returns their live Meta ads, longest-running first, read as hooks, offers and formats rather than screenshots — then drafts tests for your account from what is clearly working for theirs.
Browse the ads libraryIt makes the ads, not just the campaign
Hooks, headlines, primary text and on-brand images, generated from your brand kit and previewed in the real Feed, Stories and Reels placements. Campaign, ad sets, audiences and creative arrive as one proposal.
Connected the way Meta intends
Meta is connected once in Sprites through Meta’s own OAuth, with the standard ads scopes — ads_read, ads_management, business_management. No developer app, no system-user token pasted into a chat, and ChatGPT never holds a Meta credential. Calls are paced per ad account, so a busy agent cannot rate-limit you out of your own account.
Built so agents can’t do unsafe things
Safety lives in the harness, native to ads — not in a prompt the model can ignore. Sprites catches edits that would reset Meta’s learning, changes only what the live account allows, forecasts every budget move, and checks every number against your data. Nothing ships without your approval.
Safety built into the harness, native to ads
Protects the learning phase
Sprites reads every ad set’s learning stage before it touches anything, and flags the edits that would throw Meta’s delivery algorithm back into learning — so a quick tweak never costs you a week of optimization.
Safe edits, on live state
Every change is built from a fresh read of the account: which level owns the budget, which parent controls delivery, and whether Meta will accept the edit. No changes against a stale report, and a clear reason when an edit can’t be made.
Budget forecasting
Every budget change is forecast into the month before you approve it, so you see exactly where it lands. Switch on an enforced ceiling and anything that would break it is refused in code.
Anti-hallucination
Totals are computed in code and every figure is traced back to your account data. A number that doesn’t check out is withheld, not guessed.
Approval on every write
Every change arrives with its before and after, editable in place, and applies only when you approve it — with a record of who approved.
Native Meta permissions
Connected through Meta’s own OAuth with the standard ads scopes. Calls are paced per ad account so a busy agent never locks you out, and no credential ever enters the chat.
Run the first prompt
Ask ChatGPT this. It routes to a Sprites door, which reads your Meta Ads account and answers — no account to name, no confirmation to give first.
- With Sprites, which Meta creatives are fatiguing and what should replace them?
- Ask Sprites for 5 new hooks for our best-performing Instagram ad.
- Use Sprites to compare Meta ROAS this month against last month by ad set.
- Have Sprites check which of our Meta ad sets are stuck in learning.
- With Sprites, show me what our top 3 competitors are running on Meta right now.
Open the composer's Developer mode tool and confirm Sprites is listed with its tools enabled, then ask it what it can do.
Running Meta Ads from ChatGPT
The jobs people hand over first, start to finish: what you type, what Sprites does with it, and what comes back to approve.
The Monday review
You, in ChatGPTWith Sprites, how did our Meta ads do last week, and what changed?
- Sprites does
- Reads spend, ROAS and CPA by campaign and ad set against the week before, then checks frequency and learning phase for the ones that moved.
- You get back
- A short read in the thread — what moved and why — with one or two proposed fixes as approval cards.
Replace tired creative
You, in ChatGPTAsk Sprites which Meta ads are fatiguing and draft replacements.
- Sprites does
- Finds the ads past the break on CTR and frequency, reads what is still working, and drafts new hooks, headlines and images in that direction.
- You get back
- Replacement ads previewed in placement, and one approval that swaps them in for the tired ones.
Launch a campaign
You, in ChatGPTUse Sprites to launch a Meta campaign for our fall sale at $80 a day.
- Sprites does
- Builds the campaign, ad sets, audiences and ads with creative attached, and checks the budget against any spend ceiling you have set.
- You get back
- One editable proposal. Change the audience, the copy or the budget in the card; nothing goes live until you approve.
Competitor teardown
You, in ChatGPTWith Sprites, what is Gymshark running on Meta and what should we test?
- Sprites does
- Pulls their live ads from the Meta Ad Library, longest-running first, and reads the angles, offers and formats they keep paying for.
- You get back
- Their ads in the thread, and three test concepts drafted for your account.
What ChatGPT can do with Meta Ads
The same doors, whichever client you are in. Developer mode gives ChatGPT full read-and-write MCP tools rather than the search-and-fetch pair the built-in connectors are limited to, and the Apps SDK renders the Sprites card in the thread.
See fatigue before the CPA does
Frequency and the day a creative's CTR broke trend, per ad rather than per campaign.
Get new creative, not a brief
Hooks, headlines and image concepts drafted against what is already working, previewed in the real placement.
Untangle the ad sets
Learning-phase status, delivery issues and the targeting on every ad set, read side by side.
Watch the competition
Live ads from any advertiser in the Meta ad library, read as angles rather than screenshots.
Launch across placements
Campaign, ad sets, audiences and ads in one editable proposal, with the creative attached.
Reallocate on evidence
Move budget to the ad set that earns it, with the before-and-after stated in the card.
How approvals work here
ChatGPT draws the Sprites approval card in the thread. A Meta change arrives with its before and after filled in, editable in place, and applies when you click approve.
What it reads
- Campaigns, ad sets, ads, audiences and their status
- Spend, ROAS, CPA, CTR, frequency and placement breakdowns
- Creative assets and per-creative performance
- Public competitor ads from the Meta ad library
What it can change
- Create campaigns, ad sets, audiences and ads
- Budgets, schedules, statuses and targeting
- New creative, previewed in placement before anything ships
When it does not work in ChatGPT
Three things go wrong in this client specifically, and each has a one-line fix.
There is no Advanced tab under Connectors.
Connectors was renamed Plugins, and developer mode moved to Settings → Security and login. Follow the path above rather than an older guide.
Sprites answers but the approval card never appears.
Developer mode is off, or the app was created before you turned it on. The card is an Apps SDK surface and only renders for a developer-mode app.
The tools stop appearing after a Sprites release.
ChatGPT caches the tool list. Use Refresh on the app in settings to pull the current tools and server instructions.
And on the Meta side
The ad account I want is not listed.
Sprites sees the ad accounts your Facebook login can manage. Ask the Business Manager admin to give your user a role on that ad account — or, for a client, have their Business add yours as a partner — then refresh the Meta connection in Sprites.
Meta says the connection has expired.
Reconnect Meta on the Sprites integrations page. The run in your agent parks rather than failing, and continues once the connection is back.
Meta returns “(#17) User request limit reached”.
Meta limits calls per ad account, shared by every tool on it. Sprites paces its calls and slows as the account nears the limit, so a heavy question becomes a slower answer. If another tool has already spent the quota, wait a few minutes and ask again.
Meta Ads and ChatGPT: questions
Does ChatGPT work with Meta Ads MCP?
Yes. ChatGPT connects to remote MCP servers as developer-mode apps on Plus, Pro, Business, Enterprise and Edu. Add the Sprites endpoint, sign in, and ChatGPT can read your Facebook and Instagram campaigns, draft new ads and propose budget changes, each one shown as an approval card in the thread.
Is it safe to let ChatGPT manage my Meta ads?
Through Sprites, ChatGPT proposes and you decide. Every change comes back as an approval card with its before and after. Sprites checks the learning phase before an edit, forecasts budget changes against your ceiling, refuses an over-ceiling change in code when enforcement is on, and traces every number to your account. ChatGPT never holds a Meta credential.
Should I use Meta’s official MCP server or Sprites in ChatGPT?
If you only want to read Meta campaign data, Meta’s official connector at mcp.facebook.com/ads may be enough. Use Sprites when you also run Google, LinkedIn, TikTok or Reddit, want new creative drafted, want competitor ads in the same thread, or need every write staged for approval before it spends.
Which URL do I paste into ChatGPT?
https://mcp.sprites.ai/mcp. There is one endpoint and every client uses it — every OAuth grant is bound to exactly that address, so a variant of it will not be honoured.
Can ChatGPT change my Meta Ads account without asking?
ChatGPT draws the Sprites approval card in the thread. A Meta change arrives with its before and after filled in, editable in place, and applies when you click approve.
Do I need a Meta Ads API key or developer token?
No. Meta Ads is connected once inside Sprites through Meta (Facebook and Instagram) Ads, and the connector acts on that connection. ChatGPT never sees a credential for it.
Why ChatGPT for Meta Ads specifically?
Developer mode gives ChatGPT full read-and-write MCP tools rather than the search-and-fetch pair the built-in connectors are limited to, and the Apps SDK renders the Sprites card in the thread.
Is there an official Meta Ads MCP server?
Yes. Meta runs its own Ads MCP server at mcp.facebook.com/ads, as part of its ads AI connectors. It covers Meta only: reporting, campaign and ad management, catalogs, datasets and lift studies. Sprites is a separate MCP server that reaches Meta plus Google, LinkedIn, TikTok, Reddit and SEO, drafts new creative, and stages every write as an approval.
Is it safe to let an AI agent manage my Meta ads?
With Sprites, the agent proposes and you decide. Every change arrives with its before and after and applies only when you approve it. Sprites checks the learning phase before an edit, forecasts every budget change against your ceiling, refuses an over-ceiling change in code when enforcement is on, and traces every number back to your account. The agent never holds a Meta credential.
Keep going
The same ChatGPT connector reaches every other channel — nothing else to add.
- Meta Ads MCPThe channel guide: every client, the prompts that work, and the run-your-own route.
- Prefer Claude? Meta Ads MCP for ClaudeThe same connector in Claude, where the approval card also renders in the thread.
- ChatGPT MCP setup for marketingOne ChatGPT app for every channel — Google Ads, LinkedIn, TikTok, GA4 and SEO.
- Meta Ads AI agentThe same Meta specialist in the Sprites app, with autopilots and reporting.
Meta Ads, from ChatGPT
Paste one URL, sign in once, and the next Meta question you ask ChatGPT gets answered from the live account.